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SAZKA Group teams up with Sir Keith Mills in bid for Fourth UK National Lottery Licence

SAZKA Group, Europe’s largest lottery operator, today announced it has appointed Sir Keith Mills as Bid Chair of the UK team for the Fourth National Lottery Licence Competition. Sir Keith, a successful entrepreneur whose creative talent conceived the loyalty programmes so ubiquitous today, brings a wealth of experience from his roles across sport, charities, and business. He played a pivotal role in London’s successful bid to host the 2012 Olympic and Paralympic Games and subsequently, their successful staging. For the past six years he has chaired the Royal Foundation of the Duke and Duchess of Cambridge, a role he hands over to Lord William Hague next month. He is also Chairman of the Invictus Games, the international adaptive multi-sport event created by Prince Harry, Duke of Sussex.
Commenting on the announcement, Sir Keith said, “I am driven by organisations that make a real contribution to society. I chose to team up with Sazka for the Fourth National Lottery Licence Competition because I believe the UK National Lottery needs to grow and be engaging if it is to continue to fund the thousands of good causes every year. Our lottery is a national treasure with nearly 26 years of history; however, the landscape has changed immeasurably since it was first launched back in 1994. The challenge now is to ensure the lottery connects with people right across the country, making it fresh and exciting as it once was, bringing new ways that are relevant for today and tomorrow’s generation. I feel passionately that it needs to be restored to the nation’s hearts, especially in these difficult times. I teamed up with Sazka because they have a proven record of taking established lotteries, growing them and evolving them to be relevant for the future. I am cognisant that much has to be done for us to make a winning case in this competition, but I believe that over the course of this process we will be able to demonstrate how Sazka’s expertise coupled with the experienced British team that we are building in the UK will offer the right stewardship for the UKNL for 2023 and beyond.”
As Bid Chairman, Sir Keith will lead a team with world-class bidding and delivery experience, including for the London 2012 Olympic and Paralympic Games and Comic Relief. Sazka has appointed former London 2012 employee, Alastair Ruxton, as the Bid Director, together with British experts in key areas such as Player Protection, Good Causes, Innovation, Digital, Retail and Customer Experience.
Commenting on the agreement, SAZKA Group CEO Robert Chvátal said, “We are thrilled to be partnering with Sir Keith Mills and have him lead our entry in the Fourth National Lottery Licence Competition. We are hugely excited to be participating in this competition and for the chance to take stewardship of the National Lottery, helping the UK to fall back in love with this vital institution. Operating in five different national markets (Czech Republic, Austria, Italy, Greece, and Cyprus) has given us an unprecedented level of insight and experience in running lotteries. In addition, we have consistently increased participation and revenues for the lotteries we operate. We want to bring this deep knowledge and customer insight to revitalise the UK National Lottery increasing sales and money raised for good causes, thereby providing a much-needed long-term boost to community, arts, sports and heritage institutions across the UK.”
After submitting the Selection Questionnaire earlier this month, SAZKA Group has been accepted into the competition by the Gambling Commission, the body running the Competition. The team will now review the final bid application documents and continue to assemble a strong consortium capable of submitting a winning bid in 2021.
About Sir Keith Mills
Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally. In September 2003, Sir Keith was appointed International President and CEO of London 2012 established to bid for the 2012 Olympic and Paralympic Games. Having won the bid, he established LOCOG to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe. In 2007 Sir Keith established an Olympic related charity, International Inspiration, which he chaired, and in 2008 he established a UK charity, Sported, which he funded and chaired for 10 years. In 2014 Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women. Sir Keith Chairs the Royal Foundation of The Duke and Duchess of Cambridge, and the Invictus Games Foundation. Sir Keith is also a Director and an investor in a number of private companies.
Sir Keith has received numerous awards including: Master Entrepreneur of the Year, Chief Executive of the Year, and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 when he received the Grand Knight Cross for his services to sport.
About SAZKA Group
The SAZKA Group is a national lottery, instant lottery and digital gaming operator, with our trusted brands and industry-leading technology delivering over €17bn in annual sales. Established in 2012, SAZKA Group is already one of Europe’s largest and fastest growing lottery companies and our strong performance across our markets is helping to fund good causes in the Czech Republic, Greece, Cyprus, Austria, and Italy.
Since entering the lottery market in 2012, SAZKA Group has quickly expanded from the Czech Republic into four other European markets. SAZKA Group has consistently taken on established lotteries and made them better, while also expanding into new market segments through market-leading technology platforms. The Group’s unique experience of operating in different jurisdictions enables it to adopt a tailored approach to customer experience in each market, helping to increase sales and returns to good causes.
Responsible gaming and funding good causes are at the heart of SAZKA Group’s business and culture. it promotes responsible gaming in all of its markets and is committed to having a positive impact where it operates. From building children’s hospitals in Greece to support for the Czech Olympic Foundation, SAZKA Group has put its business skills to the benefit of the local community.
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Earn Daily Profit Sharing and Tokenized Rewards with Qzino Affiliate Program

Why Today’s Affiliate Ecosystem Demands an Upgrade
The global iGaming landscape, and especially the crypto-casino sector, is undergoing explosive growth. Data from Yield Sec shows that the total gross profit of crypto casinos in 2024 reached approximately $81.4 billion — a three- to fourfold increase compared to two years before.
In parallel, the affiliate marketing market is also seeing significant expansion. According to SOFTSWISS, revenue generated via crypto affiliate services doubled in the first half of 2024 versus the same period in 2023. The upward trend continues in 2025: transaction activity is growing, and the number of engaged users in the crypto iGaming space keeps rising month after month.
Yet, most traditional crypto casino affiliate programs still rely on outdated models — CPA and RevShare — that come with notable drawbacks: limited flexibility, insufficient analytical transparency, delayed reward distribution, and negative carryover issues.
All these factors highlight the need for a new kind of affiliate ecosystem — transparent, mutually beneficial, and focused on long-term value. It is in this context that the Qzino affiliate program launches, redefining the role of affiliates in the crypto-iGaming industry.
Next-Generation Crypto iGaming Experience with Qzino
Qzino is a crypto-iGaming platform set to launch in fall 2025 (Explore the Qzino launch). The platform will feature over 10,000 games — from global hits to in-house titles — along with sports and esports betting powered by AI analytics, its own token,Qzino profit sharing model, provably fair crypto casino mechanisms, and tokenized affiliate rewards.
The Qzino profit sharing model is a core innovation — distributing 50% of the revenue daily among token holders. They receive daily passive income, ensuring long-term motivation to stay connected to the platform and benefit from its growth.
Behind the project stands a team of over 100 professionals with proven experience in building platforms ranked among the top-10 global crypto casinos. The platform operates under an official Anjouan Gambling License and utilizes provably fair crypto casino technology.
Qzino Crypto Affiliate Program — Launch Roadmap with Rewards
The Qzino affiliate program is structured in multiple phases, ensuring sub-affiliate earnings, community expansion, and transparent analytics at every stage:
- Stage 1: Mini App — current phase. An initial opportunity to invite users through free-to-play mechanics with real value, no deposit, and no complex registration. All referred users are permanently linked to the affiliate and automatically transferred to the full Web3 platform after launch — continuing to generate revenue.
- Stage 2: Platform launch & farming season — Fall 2025. The full platform goes live with gamified farming where users earn points for every bet. Affiliates receive dual rewards — a share of the platform’s profit and points for an upcoming airdrop, later converted into tokens.
- Stage 3: TGE, Airdrop & Scaling — at this stage, tokenized affiliate rewards and daily profit sharing are launched. Affiliates benefit from the growth of lifetime revenue share, additional sub-affiliate earnings, and the advantages of participating in the highest-paying affiliate program in gambling, with up to 50% revenue share.
How Qzino Offers Daily Profit Sharing and Lifetime Revenue Share for Affiliates
The Qzino affiliate program offers affiliates not just commissions, but a multi-tiered earning system across all stages:
- Revenue from each user — affiliates earn up to 50% revenue of the income generated by their referrals;
- Airdrop points — every user activity brings affiliates points later converted into tokens;
- Qzino tokens — provide access to the Qzino profit sharing model with daily profit sharing and asset growth potential;
- Sub-affiliate networks — affiliates can build their own network by inviting other partners and earning from their activity — creating long-term passive income in crypto affiliate partnerships.
Qzino crypto casino provides personal support at all collaboration stages, regular contests, challenges, exclusive drops and bonuses for active partners. The program is a crypto affiliate worldwide — open globally with no geographic restrictions.
All of this is managed in a dedicated affiliate dashboard, providing real-time commission tracking, so affiliates can monitor their earnings and activity. The affiliate dashboard ensures data transparency, accessibility, and automatic updates.
Exclusive Early Affiliate Rewards with Qzino Crypto Casino
Currently, the Qzino platform and affiliate program are in the Pre-Launch phase via MiniApp on Telegram — a unique moment for early affiliates.
The potential audience has not yet been distributed among partners, and most users are still available for acquisition. This gives affiliates the opportunity to build their own referral base using the free MiniApp mechanics. Most importantly, all referred users are automatically transferred to the full Web3 platform after launch and remain permanently linked to the affiliate.
The Next Step for the Crypto iGaming Industry
The Qzino affiliate program offers up to 50% revenue share, tokenized affiliate rewards, a long-term profit-sharing model, and scalable income through sub-affiliate earnings. Unlike traditional systems, Qzino doesn’t rely on outdated models — it establishes a new industry standard where partnership means real involvement in the project’s growth and profits, from early MiniApp participation to becoming a true co-owner of the ecosystem.
Qzino: join as a partner — emerge as a co-owner.
Visit the official website, apply now, and join the Qzino Affiliate Program — be part of the next generation of transparent, profit-sharing partnerships.
Contacts
Website: https://qzino.com
Email: [email protected]
X (Twitter): https://x.com/qzino_official
Latest News
Whale.io Introduces Crock Dentist Game and Exclusive RWA NFT Collection

Whale.io, an online casino and sportsbook platform, has announced the launch of Crock Dentist, a new addition to its Whale Originals game series. This release marks the first time the classic game, known for its engaging tooth-pulling mechanics, has been adapted as an original online casino title. Alongside the game, Whale.io is minting 1,000 Crock Dentist NFTs, available on its platform, providing holders with access to airdrop rewards tied to the game’s performance. These digital collectibles are designed to connect in-game assets with real-world value, aligning with the broader Real World Asset (RWA) integration trend in gaming and blockchain.
Crock Dentist: A New Whale Original
Crock Dentist reimagines the traditional game as a digital casino experience, combining familiar gameplay with randomized outcomes and modern graphics. As part of the Whale Originals portfolio, it is designed to deliver a seamless and entertaining experience for players. The game operates with a 97% Return to Player (RTP), meaning 3% of each wager contributes to a house edge, which is redistributed to the holders through an airdrop system.
Crock Dentist NFTs: Minting, Earning, Trading
Whale.io’s Crock Dentist NFTs introduce a novel way for players to engage with the platform’s ecosystem. The NFTs, limited to a supply of 1,000, can be minted directly on Whale.io’s website. Key features include:
- Minting: Users can acquire a Crock Dentist NFT to participate in the platform’s reward system.
- Earning: Each NFT entitles holders to 0.1% of airdrops funded by the game’s 3% house edge. Airdrops are distributed in $WHALE, the platform’s native token, at random intervals..
- Trading: NFT holders can retain their assets to receive ongoing airdrops or trade them on secondary markets, based on their preferences.
The first weekend was an exclusive mint for Battlepass owners. It has been said that the public mint will open up for the public on Tuesday. Each user can mint up to 5 Crock NFTs and the mint price will increase daily until all 1000 NFTs are sold out. The airdrop pool grows with every spin played in Crock Dentist, creating a direct link between game activity and NFT holder rewards. Based on previous Whale Originals releases, the game performance is expected to grow consistently which translates to bigger airdrops for the NFT holders.
Transparency and Accessibility
Whale.io emphasizes transparency by maintaining publicly accessible wallet on its site:
- Royalty Wallet: Finding all the info related to aftermarket transactions, buybacks, collection royalty and airdrops from the blockchain.
This approach ensures users can verify all activities on the blockchain, fostering trust and accountability. Airdrops are automatically sent to NFT holders’ wallets, requiring no additional actions beyond minting and holding.
Integration with $WHALE Token
The $WHALE token serves as the native currency within Whale.io’s ecosystem. Currently, users can utilize $WHALE to play games, purchase battle passes, or stake for additional benefits. With the upcoming Token Generation Event (TGE), the platform plans to introduce further utilities, enhancing the token’s role across its offerings. The launch of Crock Dentist and its NFT collection arrives as Whale.io prepares for its $WHALE TGE, a milestone that will expand the platform’s ecosystem. By minting Crock Dentist NFTs, users can join the community early and participate in the evolving reward structure. The limited supply of 1,000 NFTs underscores the exclusivity of this opportunity.
About Whale.io
Whale.io is an online casino and sportsbook platform known for its proprietary Whale Originals games and community-driven reward systems. Crock Dentist is now live on Whale.io, with NFT minting open to all users. Committed to transparency and innovation, Whale.io serves a global user base with a focus on integrating gaming and blockchain technology.
Discovering the future of Whale.io Casino and Whale Token by checking them out here:
Website: https://whale.io/nft
Socials: https://linktr.ee/whalesocials_tg
Contact
Whale
Whale.io
2026 iGaming Trends Report
SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch

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SOFTSWISS has opened the waitlist for early access to the 2026 iGaming Trends Report – a comprehensive playbook created to provide business leaders with data-driven insights into iGaming perspectives for 2026.
The fourth edition of the leading industry playbook, developed in partnership with NEXT.io, brings together quantitative research by independent analytics agency Kantar, qualified opinions from over 350 iGaming experts, and AI analysis of more than 120,000 media headlines to outline the key discussions shaping the future of the iGaming industry. Powered by real cases, market analytics, and authoritative views, the report shares credible, data-backed forecasts for 2026.
While the report itself will be released on 3 November, waitlist members will receive early notification and priority access to exclusive insights as soon as it goes live.
“Autumn is the season for building annual strategies – and it’s also the fastest-paced business season of the year. That’s why we suggest joining the 2026 iGaming Trends Report waitlist now, so when you sit down to plan your strategy, you’ll be fully equipped with the latest data and insights,” – said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
The 2026 iGaming Trends Report, created by SOFTSWISS in partnership with NEXT.io, will be presented live during the 2026 iGaming Trends Marathon at the SiGMA Central Europe Summit on 5 November. The Marathon will unveil the new edition live on stage through a high-impact programme packed with expert talks and industry insights.
During the 2026 iGaming Trends Marathon, leading iGaming experts will share their perspectives on key industry areas, including cybersecurity, brand management, responsible gaming and, of course, AI integration. The programme will also cover discussions on the future of iGaming in Latin America and Africa.
Last year 2025 iGaming Trend Report was included into the Honorable mentions list at PR Daily’s 2025 Content Marketing Awards ranked alongside Bayer, McDonald’s and Epam.
To stay ahead in 2026, interested professionals can join the waitlist and be among the first to receive the full 2026 iGaming Trends Report the moment it goes live.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch appeared first on European Gaming Industry News.
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