Baltics
Yggdrasil signs content partnership deal with Enlabs brand Optibet
Yggdrasil, the leading worldwide publisher of online gambling content, has agreed a deal to distribute its comprehensive range of award-winning slots to Enlabs-owned brand Optibet.
Optibet players will be able to enjoy Yggdrasil’s complete content portfolio of creative and exciting games including Hyperburst, Jackpot Express, Lucky Neko Gigablox, and Valley of the Gods 2.
The operator will also gain access to games created though Yggdrasil’s YG Masters program, an initiative launched to enable leading independent studios to design, develop and distribute high-quality content using Yggdrasil’s global network, advanced technology and industry expertise.
Enlabs is the largest iGaming operator in the Baltics and has ambitions to continue its expansion and become a leading global online gaming business. Through the partnership, Yggdrasil will significantly expand its reach in the region.
Optibet is a one-stop shop for all types of players offering a comprehensive range of gaming products including sports betting, casino, poker, esports betting, daily fantasy sports and bingo.
Fredrik Elmqvist, CEO at Yggdrasil, said: “We’re delighted to further expand our footprint in the Baltics and that more players will be able to enjoy our top performing games through this deal with Enlabs.
“They are in for a real treat as we are constantly adding new content to our extensive portfolio of thrilling and original games.”
Christopher Davis, CPO at Enlabs, said: “This is an exciting development for us to partner with such an innovative, forward-thinking company like Yggdrasil. They have some fantastic games and this deal further underlines our ambitions to reach a global audience.”
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Baltics
Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn
HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is thrilled to announce holistic Wellness Networking Sessions for MARE BALTICUM Gaming & TECH Summit 2024. This year’s Summit is not just about insightful discussions and groundbreaking tech showcases. As we gather in the beautiful city of Tallinn, Estonia, from June 4th to 5th, we’re excited to announce that the #hipthers are adding a touch of wellness and active networking to the event. With 125 participants joining us this year, the summit promises to be a vibrant platform for professionals to connect, learn, and grow together.
Conference Zen: Morning Yoga & Mindful Breathing
To kick off the summit on Day One (June 4th), join us for the “Conference Zen: Morning Yoga & Mindful Breathing” session. This peaceful morning routine is designed to set the tone for a day of productive discussions and networking. Whether you are a seasoned yogi or a beginner, this session is a perfect way to awaken your mind and body in the serene setting of Tallinn.
The session will start promptly at 7:30 AM, allowing you to breathe in the crisp Baltic air and enjoy a moment of tranquility before the day’s activities. Led by a certified yoga instructor, this 45-minute class will include a variety of stretches, yoga poses, and mindful breathing techniques to center your thoughts and energize your spirit.
Morning Networking Run
On Day Two (June 5th), get your heart pumping with our “Morning Networking Run.” This invigorating start to the day is ideal for those who want to combine fitness with networking. Scheduled to begin at 7:30 AM, this run is an opportunity to explore the charming streets of Tallinn while making new professional connections.
The run will cover a scenic route through the historic city, offering breathtaking views and a fresh perspective on the local culture. Participants of all running levels are welcome, and the pace will be set to accommodate everyone, ensuring a comfortable and inclusive environment. It’s a fantastic way to energize your body and mind while sharing interests and ideas with fellow attendees.
Join Us!
These networking sessions are a testament to HIPTHER’s commitment to creating a holistic experience for all summit participants. By integrating wellness and physical activity into our program, we aim to foster a supportive and dynamic environment where ideas flow freely, and connections are made naturally.
We invite all attendees to take advantage of these unique opportunities to rise, shine, and connect in new and meaningful ways. Remember to bring your yoga mat, running shoes, and an open mind — we’re excited to see you there!
As we look forward to these sessions and the many exciting activities planned for the MARE BALTICUM Gaming & TECH Summit, we’re reminded of the power of community and the importance of taking care of our minds and bodies.
Ready to Join Us? Register Now!
Haven’t registered for the MARE BALTICUM Gaming & TECH Summit yet? There’s still time to join us in Tallinn on June 4-5 for an exceptional blend of professional growth and personal wellness. Engage with industry leaders, explore the latest trends in gaming and tech, and participate in unique activities like our Morning Yoga & Mindful Breathing and the invigorating Morning Networking Run. Don’t miss out on the opportunity to be part of this vibrant community of 125 professionals. Register now and prepare to rise, shine, and connect at this premier event!
See you in Tallinn for a truly enriching experience!
The post Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn appeared first on European Gaming Industry News.
Baltics
Elvis Merzļikins Becomes Brand Ambassador of OlyBet
Latvian national ice hockey star Elvis Merzļikins has become the new brand ambassador of the sports entertainment brand OlyBet. The significant partnership allows OlyBet to provide Latvian ice hockey fans unique opportunities to experience the sport.
Everyone knows that the iconic American singer Elvis Presley was an extraordinary entertainer, and Elvis Merzļikins takes after his fabled namesake. When he earned the first shutout of his NHL career in Las Vegas, he did so with thrilled fans chanting his name. Merzļikins was named after Elvis Presley, of whom his father was a great fan. People worldwide love the 30-year-old goalkeeper’s personality and style on ice and off it.
“We are delighted to partner with Elvis to thrill Latvian ice hockey fans. OlyBet has supported ice hockey in Latvia for many years and brought the NHL Stanley Cup to Latvia for the first time and supported the National Team on the way to bronze in last year’s IIHF World Championships. This partnership with Elvis will bring ice hockey fans closer to the top-level of world competitions and sports excitement that only OlyBet delivers,” Corey Plummer, CEO of OlyBet Group, said.
“I am thrilled to embark on this collaboration journey with OlyBet as their brand ambassador. This partnership presents an incredible opportunity for me to connect more with hockey enthusiasts in Latvia. I aim to enhance the experience by engaging with fans at OlyBet events and embracing the spirit of the OlyBet brand. Sports have a remarkable power to unify and foster a sense of belonging. I am confident that, together with OlyBet, we will create unforgettable and dynamic moments for every sports enthusiast in Latvia,” Elvis Merzļikins said.
The post Elvis Merzļikins Becomes Brand Ambassador of OlyBet appeared first on European Gaming Industry News.
Baltics
GiG continues regulated market expansion growth, with new launch in Estonia
Gaming Innovation Group (GiG) has announced that its multi-award winning iGaming Platform has powered the launch of Suprnation in Estonia, as GiG’s market-leading technology continues to strengthen, amplifying growth in an ever expanding number of regulated markets around the globe.
GiG has garnered a strong reputation as a regulated markets expert, with this latest new launch underscoring its commitment to driving growth opportunities for its partners into new markets, as regulation becomes ever more pronounced.
The news of the launch of long-term partner Suprnation is also notable for extending GiG’s impressive recent cadence of live delivery, launching ten brands in the last six months.
Prioritising a partner-centric strategy, GiG has built a strong reputation for growth, leveraging its extensive experience to foster strong professional relationships with operators, providers, and regulatory bodies. As legislative frameworks evolve, particularly in new and emerging markets, the expertise and experience of providers like GiG become increasingly critical in navigating regulatory complexities and driving revenue.
iGaming in Estonia, across online casino, sportsbook and lottery, is expected to deliver steady annual growth, resulting in a projected market revenue of over €271m by 2029 according to data supplied by H2 capital.
Andrew Cochrane, Chief Business Officer at GiG, said: “We are proud that our long standing partnerships continue to benefit from the expanding addressable markets we have added to our portfolio. The widening regulated opportunities we deliver ensures we excel at driving revenue growth for our partners in new markets, and we look forward to continuing to leverage our expertise, powering online successes throughout burgeoning new regions like Estonia. ”
The post GiG continues regulated market expansion growth, with new launch in Estonia appeared first on European Gaming Industry News.
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