Canada
Trump vs Biden odds: An operator’s nightmare
Cloudbet unpacks some of the narratives behind the market moves in a furious and fluctuating betting race for the US presidency
Operators have been offering outrights on the 2020 US election for years, with the market opening immediately after President Donald Trump’s against-the-odds victory over Hillary Clinton four years ago.
On the eve of Election Day, betting pundits are rightly asking if Trump can do it again. There are some obvious similarities to four years ago: While we know much more about him, The Donald is still The Donald, and his Democrat opponent is – once again – a high-profile established Washington lifer in Joe Biden.
The other thing that hasn’t changed are the nightmares that Trump is still giving operators – which is precisely the subject of this article.
To set the stage, some background. Outright markets in the early stages had a diverse array of candidates, and it was really only after Trump and Biden secured their respective parties’ nominations that the field was whittled down to our main protagonists – effectively shutting the door on bettors’ hopes for long-shot candidates (though you can still get a bet on Jo Jorgensen).
Initial odds are formed on presidential candidates by operators in pretty much the same way as a major sporting event: The book takes a view on the chances of each candidate winning, splitting up the 100% quantum of probabilities between the number of candidates left in the race.
In politics betting, that view might be influenced by things like how healthy or mentally sharp a candidate looks, how much relevant experience they can bring to the role, what skeletons are in (or in some case, out of) their closet, how influential they are in galvanising their parties around them, or how influential they could be in galvanising communities within the country. The book distills these factors out into its own view on anticipated investment and liability controls – i.e., how much exposure is it willing to take on any one candidate.
In short – as with a sporting contest – what are the chances of A prevailing over B, what influences those chances, and what price would you charge someone to back those chances (really, it boils down to what’s the price at which a book would be willing to accept the risk of losing a bet)?
Not enough data, captain
But there is a major obstacle when it comes to setting prices for elections: the lack of observable data or analysis. Yes, there are a plethora of polls and more news and rumour than you can swing a cat at for the present election – but it’s all down to one contest – one that has never played out before.
Yes, Trump has contested and won one election, while Biden has two electoral victories to his name, but they were both as Barack Obama’s sidekick. This time, it’s Trump versus Biden – for the first (and probably only) time. Operators don’t know, really, what variables matter in this instance that will ultimately influence the outcome of the contest, because there is no historical experience to go by.
Contrast this with (in a Covid-free era) the number of times Manchester United might face Arsenal in a season – or, to equate this to a US election cycle, across four years. Oddsmakers have millions of data points, yes, but they also have a rock-solid understanding on which of those data points matter most for a particular contest: because they’ve seen it before, dozens of times.
Let’s accept then that prices on the US election will have to be taken with a great dollop of good faith, and are more a vote of trust in the bookmaker setting the odds.
Next, is how bettors respond to those prices based on what influences their perceptions of value and candidate probabilities. And the quantum of bets they place ostensibly is a good safe indicator for operators to shape the prices for either candidate. We say “ostensibly” with good reason…
In polls, we trust
In any election, the polls certainly can sway voting intentions – and betting odds. Current polls can be viewed as a reflection of all that is currently known, or perceived, about a candidate’s ability to win an election. In the absence of any substantive knowledge or ability to predict the future, a poll is the best guide, the “best real-world estimate” of either candidate’s chances of victory.
If you can trust the polls, you can simply equate a reliable poll percentage with an implied probability, and you have a reliable price indicator – right?
Wrong, as anyone who followed betting odds during the 2016 election will tell you. Prices on Trump in the lead up to Election Day had widened as far as 9 (+800) – implying a win probability of 11%.
And we know the result – an improbable victory to The Donald – and surely some very happy punters to boot.
So here then is the second major challenge for bookmakers: Trump has beaten the odds before. Do you really want to expose your business to massive losses by pricing him too far out of the market, whatever the polls are telling you?
Where’s the action?
Bettors are clearly aware of what happened in 2016 – and books are clearly seeing substantial interest on Trump, in spite of what the election polls indicate. More than 85% of the money that Cloudbet has taken on the US election has been on Trump and the Republicans – and it’s a theme evident at other books as well.
While there could be a point made about the predispositions within the bitcoin community that might make them more right-leaning (if not directly Trump-supporting), people are certainly betting that he could do it again.
That being said, why is Biden still favoured to win by every book on the street? Someone must be betting on him, in size. While we can’t speak to their motivations, the point we can make from a pricing standpoint is that it pays to be aware of where the action is, and who has it.
We estimate that betting exchanges are seeing roughly half of the action on the US election, with Betfair clearly taking some sizable Biden bets. We’re not suggesting that exchanges are the key indicator of an event’s outcome – but from a bettor’s perspective, it’s good to know where the action is to form individual views on value in the odds.
And there we have it, ladies and gentlemen. As of this writing, the current odds give Trump a 37% chance of victory.
His opponent is at 63%. Who will win?
We can’t say for sure, but we hope that with this article, you’re better equipped to understand what goes into these odds.
What we CAN say: where Donald J. Trump is concerned, anything is possible.
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Canada
NorthStar Gaming Unveils Sports Insights 2.0
NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical.
Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media. A key pillar of Sports Insights’ content offering is analysis of upcoming events, betting strategies, predictions and tips, with original articles produced daily by the Company’s in-house team of sports writers. As announced this past February, NorthStar embarked on a significant enhancement of Sports Insights with upgrades and new features rolled out throughout 2024.
“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers. Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions,” said Michael Moskowitz, Chair and CEO of NorthStar.
Highlights of new features and tools introduced for Sports Insights 2.0 include:
• A redesigned home page offering an improved user experience, a three-story rotating carousel showcasing the most important content, articles grouped by topic (MLB, NFL, casino, etc.) and a “Live Now” strip promoting live betting markets and other promotional priorities.
• More casino content, including tips, strategies, game reviews and casino lifestyle articles.
• A comprehensive suite of team and player statistics for major league sports including football, baseball, hockey, and basketball.
• Enhanced coverage of popular betting sports such as soccer, NCAA football, and CFL.
• Injury and player news feeds for NFL, MLB, NBA, and NHL from industry leader RotoWire.
BetConstruct
BetConstruct to Help Partners Acquire Tobique Gaming Licence
Online gaming industry veterans BetConstruct announce that they are now able to assist partners in acquiring the prestigious Tobique Gaming Licence.
Issued by the Tobique First Nation of New Brunswick, Canada, the Tobique Gaming Licence provides a gateway in the form of vigorous regulatory framework and responsible gaming practices. The licence is overseen by the Tobique Gaming Commission. Operators holding the Tobique Gaming Licence are required to be in full compliance with local regulations, amounting to increased trust between markets and operators.
Here’s Why Operators Need the Tobique Licence:
- Entry to new and emerging markets: Operators holding the licence will be able to expand their reach into diverse local markets, all while remaining compliant with regulations. This will allow them to acquire a wider customer base.
- Upholding responsible gaming: With responsible gaming being of high importance in the industry, the Tobique licence helps operators foster a secure gaming environment, highlight the significance of responsible practices, and enhance customer trust.
- Favourable tax policy: Operators holding a Tobique licence benefit from exemptions on various taxes and levies related to gaming activities, allowing for substantial profit growth while in full compliance with relevant regulations.
- Streamlined payment and supplier risk management: The licence ensures faster onboarding processes while maintaining confidence in the jurisdiction’s robust controls.
Additional Benefits of Holding the Tobique Licence:
- Easy application process through an online portal with fast processing times.
- A dedicated team of professionals readily available for timely assistance.
- Minimal application and maintenance fees (with no taxes).
- No requirements for local company presence, personnel, or infrastructure in the jurisdiction.
As a reputable company, BetConstruct remains committed to endorsing regulatory policies and championing responsible gaming. Through collaborating with the Tobique First Nation, the company is eager to aid partners in upholding regulatory compliance, particularly within the framework of entering new markets. This amounts to a safer industry for all involved
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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