Latest News
MST enlists XB Net to drive engagement with premium North American racing

Italian white-label provider rolls out U.S. horse racing to its extensive network in new agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with Italy’s premier white-label platform provider, MST (Media System Technologies).
The agreement seamlessly adds XB Net’s supply of live pictures, data and fixed-odds betting services – from an unrivalled network of North American tracks – to MST’s own burgeoning suite of products from over 200 racecourses on four different continents.
XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races – including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the forthcoming Breeders’ Cup (6-7 November).
This daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides MST with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.
MST’s proprietary platform can now support its clients (including Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing service which plugs the gaps on a fragmented betting calendar. Its platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is delivering fan engagement across global markets as operators bid to fill the void on a stop-start schedule for live sport.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, U.S. racing represents a great opportunity to expand their offering beyond traditional fixtures and is already proving a major boost for acquisition and retention with those clients who’ve been the first to take it. Their players have quickly seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycle opportunities.
“Thanks to some recent amendments in our domestic framework, we were delighted to go straight to the rights holder in XB Net for a seamless platform integration. On top of that, their intuitive marketing packages and content make the betting experience both intelligible and exciting for any unfamiliar end users.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased last year, international content is growing in its appeal and assimilation. In fact, XB Net now represents 20% of the MST network’s total turnover, including Italian races.
“XB Net is now helping MST meet the demands of any kind of player, allowing our partners and their customers to enjoy the best live racing from around the world 24/7. It’s a boon for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of great variability on any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks is now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always great to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world, particularly in the current climate. However, if that sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”
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Firebird Blue
SYNOT Group Brings Premium Installations to Dublin’s City Centre

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SYNOT Group has installed its premium gaming systems, Firebird Red and Firebird Blue, in the most prestigious gaming venues in central Dublin. Specifically, the luxury casinos Amusement City and Playland, both icons of the gaming business in the Irish capital.
Six UP2-32 cabinets featuring the Firebird systems and the Mystery Jackpot have been installed at the premium Amusement City Casino, located in the famous Temple Bar district of Dublin.
“Our goal is to provide players with top-notch entertainment and a vibrant yet cosy atmosphere. Amusement City offers an experience reminiscent of Las Vegas, with hundreds of gaming machines from traditional reels to interactive video terminals,” said Antoinette Kennedy, owner of Amusement City, one of Ireland’s leading gaming clubs.
At Playland Casino, located right in the heart of Dublin, four UP2-32 cabinets have been newly installed. These are also equipped with the popular Firebird Red and Firebird Blue systems and complemented by the Mystery Jackpot, which enhances the excitement and overall gaming experience.
“We’re thrilled to announce our cooperation with SYNOT, one of Europe’s top slot brands. Their wide range of engaging and innovative games is the perfect match for our diverse gaming floor – bringing fresh energy and variety to every visit,” said John Kennedy, owner of Playland Casino.
Playland Casino is a luxury gaming centre featuring over 150 state-of-the-art gaming machines. Since its founding in 2010, it has become one of Ireland’s leading casinos, known for its dynamic atmosphere and cutting-edge technology.
Roland Andrýsek, Sales Director of SYNOT Group, said: “We are delighted to showcase our products in such prestigious locations in the heart of Dublin. This partnership is the result of outstanding teamwork and mutual trust. We believe our technology and game content will enrich the offerings of both casinos, and we look forward to further projects and business opportunities.”
The post SYNOT Group Brings Premium Installations to Dublin’s City Centre appeared first on European Gaming Industry News.
Latest News
Not Just Data: A Record of RocketPlay Player Voices

In iGaming, reports often highlight numbers — deposits, conversion rates, retention, and other performance indicators. But behind these figures lies another equally important story: how players experience fun, form habits, and integrate games into their daily lives. This article looks at that side of gaming, with RocketPlay’s recent community project offering an example.
This year, RocketPlay Casino launched a project to better understand how players approach online gaming and add fun to their daily life. The goal was to explore the perception of online gaming not through statistics alone, but by hearing directly from the community.
The starting point was a gap the team noticed in existing industry reports: while numbers and performance metrics are widely available, there was little data on how players themselves describe their habits and approaches to fun. To address this, RocketPlay prepared a survey and shared it with its community.
Within several weeks, approximately 1500 responses were collected. The input varied in form: some participants wrote just a few lines about how they like spending evenings playing, while others submitted long, structured notes of their gameplay experience — almost like personal guides.
Some respondents swore by the particular time of spinning during the day. Many tied their approach to personal rituals, favorite slots, or small traditions. No two answers were the same, and together they showed how many ways there are to approach fun through games.
“We were amazed by how open and thoughtful our community was,” says Alex Martin, PR Manager at RocketPlay. “The honesty and detail went far beyond what we expected, and we’re grateful for their openness. I believe this gave us an even deeper connection with our community, turning stories into insights we can measure.”
Each answer felt like a depiction of the modern gaming experience — how different people add fun, mix it with luck, and turn play into enjoyment. Having such a wealth of insights, the team realized they had created something like a collective and warm memory of the fun time – dozens of tips, hundreds of personal stories, and countless small details were taken together.
At the start, RocketPlay did not intend to publish anything from the dialogue with players. But the team decided to keep these warm reflections for themselves and friends, so the answers were brought together in one collection — the RocketWisdom book.
At this stage, RocketPlay does not plan to make the book publicly available. Still, the team is considering different ways to keep the material connected to the community — perhaps through future collaborations or special projects. For now, the collection remains an exclusive record of how players themselves describe their play, leaving space for new formats and ideas ahead.
For RocketPlay, the key insight was clear: talk with your players — they сould bring inspiration behind every activity you launch. Ask questions, listen to their stories, and you’ll discover more than numbers can show. This dialogue became a record of how people enjoy gaming — their stories and habits will inspire future community projects. Because behind every device there is always a person.
For some, gaming is like a quiet morning coffee, a walk with their dog, or the joy of planting something new in the garden. For others, it’s a way to unwind after work, connect with friends across the world, or simply add a small spark of joy to the day. Data and numbers give the industry direction, but it’s emotions and everyday rituals that make it truly meaningful and alive.
BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
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