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MST enlists XB Net to drive engagement with premium North American racing
Italian white-label provider rolls out U.S. horse racing to its extensive network in new agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with Italy’s premier white-label platform provider, MST (Media System Technologies).
The agreement seamlessly adds XB Net’s supply of live pictures, data and fixed-odds betting services – from an unrivalled network of North American tracks – to MST’s own burgeoning suite of products from over 200 racecourses on four different continents.
XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races – including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the forthcoming Breeders’ Cup (6-7 November).
This daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides MST with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.
MST’s proprietary platform can now support its clients (including Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing service which plugs the gaps on a fragmented betting calendar. Its platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is delivering fan engagement across global markets as operators bid to fill the void on a stop-start schedule for live sport.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, U.S. racing represents a great opportunity to expand their offering beyond traditional fixtures and is already proving a major boost for acquisition and retention with those clients who’ve been the first to take it. Their players have quickly seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycle opportunities.
“Thanks to some recent amendments in our domestic framework, we were delighted to go straight to the rights holder in XB Net for a seamless platform integration. On top of that, their intuitive marketing packages and content make the betting experience both intelligible and exciting for any unfamiliar end users.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased last year, international content is growing in its appeal and assimilation. In fact, XB Net now represents 20% of the MST network’s total turnover, including Italian races.
“XB Net is now helping MST meet the demands of any kind of player, allowing our partners and their customers to enjoy the best live racing from around the world 24/7. It’s a boon for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of great variability on any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks is now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always great to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world, particularly in the current climate. However, if that sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”
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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.
SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystem – including the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform – all built to scale with clients’ needs.
SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed.
“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.
On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.
Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.
Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.
Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.
Latest News
N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on Gaming and Gambling Industry in the Americas.
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