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How 2 Bolton Based Businesses are Tackling Addiction in the Aftermath of Lockdown
Two Bolton based businesses, Acquiesce and WHYSUP, recorded a podcast discussing addiction, and how they are tackling it following the coronavirus lockdown.
Acquiesce is a private rehabilitation centre, offering luxury accommodation and an urban recovery model that integrates recovery into everyday life. Tina, the senior practitioner at Acquiesce, oversees each individual’s entire journey.
WHYSUP was founded by Mark and Liam. They work to deliver presentations, workshops and keynotes to schools and businesses across the UK to educate and raise awareness of mental health and addiction.
Mark’s Story
Mark begins by explaining his battle with a gambling addiction that started with a bet when he was just sixteen. By 21 he realised he needed help and attended Gamblers Anonymous meetings.
“I remember going to a GA meeting, looking around and thinking ‘Well I’ve not lost my house, not lost my wife, not lost my family. I’m not as bad as these so I don’t need help.”
By 25 he had a girlfriend and a professional job. Everyone around him thought he had left his old life behind and was on the road to recovery. Unfortunately, this wasn’t the case.
At 29, he was kidnapped and held hostage by a group with machetes who were demanding ransom from his mother. Luckily, the police tracked his phone and rescued him.
Mark finally hit rock bottom when his family turned their backs on him. Without his family, he felt that suicide was the only way out of his mess but knew the impact this would have on everyone around him, including his children.
With help from his mum, Mark went to rehab in Birmingham. He took part in the fourteen week programme but stayed there for another five and a half months.
In rehab, Mark wrote down all of his debts. He initially thought he owed a total of £100,000 but now says it was closer to £306,000.
“It’s like I’m talking about a different person now when I look back. Thankfully that’s where it turned around for me. Rehab saved my life.”
Liam’s Story
Around the age of 13, Liam started to experiment with alcohol and drugs like many teenagers at the time.
“There was no prevention or awareness, no knowledge of addiction. My decisions were based on ‘Am I going to get caught?’”
“By 15 I was taking Class A drugs several times a week. I thought drinking and drugs were a normal part of life. I also thought I was good at it because I could do it and still do what I was supposed to be doing.”
Liam got his GCSEs, enjoyed Thai boxing, got his A levels and had a long term girlfriend, all whilst taking drugs.
“I was living a double life. No one knew. From the outside I was seen as popular and successful, the things that you don’t associate with addiction. That’s why I never thought I had a problem.”
He also started struggling with his mental health, dealing with feelings of shame, guilt and paranoia. Liam finally acknowledged his problem after crashing four cars in one week and his family started to ask questions.
“From the minute rehab was mentioned I booked myself in. I pretty much destroyed everyone I loved because I had to tell them what had been going on. When I came out, I went back to normal life, the life where I’d taken drugs for 19 years.”
Following rehab, Liam continued to take drugs after he relapsed at a funeral. His wife became frustrated with the chaos and arranged for him to stay with Mark.
“It wasn’t easy but I was given a safe place. I was able to build a recovery in the real world, which is very important because you can’t just live in a bubble.”
Mark encouraged Liam to make weekly plans, give up his cash card and attend the gym in the same way that he did when he was in recovery at the halfway house.
“I didn’t need to change my location, I needed to change my mindset. People, places, routine, structure- I had to relearn it all to get where I am today. This is why we got in touch with Acquiesce. It integrates the real world into your recovery.
Acquiesce
Acquiesce provides a discreet, highly supported and safe environment within the community to recover in. Without being hidden from the real world, the urban recovery model allows individuals to gain all the tools and experience necessary whilst maintaining a carefully monitored level of responsibility over their own recovery.
This makes the transitional period from treatment a much smoother process, resulting in a more sustainable recovery journey.
WHYSUP
Mark and Liam started WHYSUP after discussing how their addictions started and the mental challenges they had faced. They wondered if anything would have changed had they been given a talk in school.
Three years later, their service is well established and works in three different sectors; education, business and sport.
They have spoken to over 30,000 people nationwide. Over the last 18 months, people with some form of experience have joined the team. Initially their key focus was addiction but they now focus more on mental health and wellbeing.
Support During Lockdown
The team were managing the number of calls well, especially once they hired a professional who helped with more severe cases. Unfortunately, when lockdown started, calls quadrupled and they could no longer meet the demand.
“We underestimated how many and how severely people were declining. They were threatening suicide and we had to drop off flowers at funerals of people who would likely still be here if it wasn’t for lockdown.”
Acquiesce also had an increase in calls, with people experiencing anxiety and fear from a loss of jobs and uncertainty about the future. Tina explained that the number of individuals at high risk from drinking has doubled according to Public Health England.
“We found that some clients have relapsed after being clean for many years and have had to come back into treatment.” Tina added.
When defining addiction from a professional point of view, Tina says they look at withdrawals, tolerance, loss of control, broken promises and consequences, but that in reality it’s a much wider perspective.
“I define addiction as a compulsive behaviour that is impossible to stop without professional help and support. As much as you try to convince yourself you can do it alone, I know from experience that you just can’t.” Added Mark
Liam’s definition of addiction has changed over time. He said, “Two and a half years ago, I’d have talked about drugs. For me now it’s more than a substance or behaviour, it centres around thinking and feeling.”
Tina explained that the Acquiesce programme is very much about positivity, positive self talk, self esteem, gaining confidence.
“When clients come in, their addiction has robbed their self esteem and we work to get it back.”
If you or a loved one are struggling with addiction or mental health issues, please book a callback with Acquiesce at acquiesce.org.uk/contact or 01204 771940, or get in touch with WHYSUP at whysup.co.uk/contact
To listen to the whole podcast, please visit acquiesce.org.uk/how-2-bolton-based-businesses-are-tackling-addiction-in-the-aftermath-of-lockdown/
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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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