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Danes increasingly gamble online

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The latest figures from the Danish Gambling Authority show that 54 percent of the Danes’ gambling in 2019 took place on online platforms. In comparison, the figure was 31 percent in 2012.

Thus, Danes increasingly choose virtual gaming machines and betting via mobile phones or computesr over the land-based casinos, gaming machines and paper pools coupons.

In the period from 2012–2019, the total gross gaming revenue (GGR) in Denmark increased from DKK 7.8 billion to DKK 9.8 billion. GGR is the international way of measuring the size of the gambling market. It is calculated based on the players’ stakes minus the winnings, and equals the amount that players have spent on gambling products.

“There is no doubt that the Danes’ preference to gamble online is reflected in the market development. The development in the gambling market seems to follow the general technological development, where an increasingly larger part of our everyday life takes place online”, says acting director of the Danish Gambling Authority Jan Madsen.

Danes gamble via their smart phones
The Danish Gambling Authority have examined the platforms used for online gambling. Here, the technologicaldevelopment is also clearly reflected, as more and more Danes prefer their mobile phones and tablets to computers.

Whereas only 11 percent of the spending on online casinos and online betting took place on mobile platforms in 2012, this share has increased to 61 percent in 2019.

“One of the Danish Gambling Authority’s most important tasks is to monitor the developments in the gambling market. Among other things, weu se the statistics to get an overview of where the market in heading, but also to organise our supervision of the gambling operators and thereby ensure that gambling in Denmark takes place fair and responsibly”, says acting director of the Danish Gambling Authority Jan Madsen.

Second place in Europe
Compared with other European countries, it is only Sweden that has a larger share of online gambling than Denmark. Here, 59 percent of the gambling market is online. The three Nordic countries, Sweden, Denmark and Norway are the only countries in which more than half of the spending on gambling products takes place online.

”There is a huge difference among the various gambling markets and the regulation in European countries. Some countries still have a monopoly on gambling, and in France, where online gambling only accounts for 24 percent of the market, there is still a strong tradition of lotto and betting on horse racing in bars instead of online”; says acting director of the Danish Gambling Authority Jan Madsen.

 

Source: spillemyndigheden.dk

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Spinomenal content goes live in Estonia via Entain NCE brands

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Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe).

Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming™ platform. Games cited by the company as now available include Majestic King, Demi Gods V and Fairytale Beauties 2.

The deal extends Spinomenal’s wider commercial relationship with Entain across regulated European markets, with the Estonia rollout delivered through Entain NCE’s regional operation.

Yossi Shayovits, Head of Business Development for Spinomenal, said: “Entain is one of the most influential groups in the global gaming industry, and expanding our presence with them in Estonia demonstrates the quality of our content. This is an important part of a broader, evolving relationship across different markets, and we look forward to what’s to come.”

Andreas Larsson, Casino Manager for Entain, added: “Time and time again, Spinomenal knows what it takes to create content that our players genuinely love. Estonia marks the next chapter in a highly productive partnership that we expect will deliver strong results.”

The post Spinomenal content goes live in Estonia via Entain NCE brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Infingame expands campaign management for operators with fully customizable engagement tools

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Infingame, a leading gaming aggregator, is enabling iGaming operators to take a more controlled and flexible approach to promotional campaigns through its Challenges and Tournaments tools, built to support fully customizable campaign design, execution, and optimization.

As operators increasingly move away from rigid promotional formats, the ability to configure campaigns around specific business goals and adjust them in real time has become a key differentiator. Infingame’s engagement tools are designed to give operators that level of control across the entire campaign lifecycle.

Both Challenges and Tournaments allow operators to define campaigns with a high degree of precision, adapting mechanics to match different engagement strategies.

In Tournaments, operators can choose from multiple mechanics, including multiplier races, win races, bet races, highest win, and highest multiplier formats. This makes it possible to tailor campaigns to different player behaviors and monetization goals.

Challenges, in turn, offer mission-based engagement using mechanics such as spins and winning spins, where players earn points based on activity. These formats are particularly suited for retention and progression-driven campaigns.

Across both tools, operators can configure:

  • participation rules and minimum bet conditions
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  • reward structures, including cash, free spins, and non-monetary prizes

This level of flexibility allows campaigns to be built around specific segments, markets, or player behaviors, rather than relying on one-size-fits-all mechanics.

A core feature of Infingame’s tools is the ability to monitor and manage campaigns while they are live.

Operators have access to real-time performance data, including player participation and progression, supported by in-game elements such as progress bars, leaderboards, and campaign dashboards.

This visibility allows teams to quickly identify trends and make adjustments without stopping the campaign.

The tools also include configurable engagement features that help operators shape player behavior during campaigns.

For example, the Happy Hours functionality in tournaments allows operators to apply score multipliers during specific time windows, encouraging activity during peak or strategic periods.

Visual elements such as customizable banners and branded pop-ups further support campaign differentiation, allowing operators to maintain a consistent brand experience throughout the player journey.

Campaign execution is supported by automation features that reduce manual workload and improve operational efficiency.

For instance, tournament payouts can be processed automatically or with a single action, eliminating the need for manual prize distribution. Operators can also control how different types of bets are treated within campaign logic, ensuring full alignment with promotional rules.

With all campaign data consolidated within the platform, operators can evaluate performance across different formats and iterate quickly.

Jana Filagina, Head of Commercial at Infingame, comments: “Operators today want more than ready-made promotions. They want full control over how campaigns are built and how they perform. With Challenges and Tournaments, they can configure every element, monitor results in real time, and adjust campaigns instantly. This level of flexibility allows teams to respond faster to player behavior and continuously improve outcomes.”

The ability to compare campaigns, analyze engagement patterns, and adjust mechanics in real time supports a continuous optimization cycle, turning campaigns into an ongoing process rather than a one-off activity.

About Infingame  

Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].

The post Infingame expands campaign management for operators with fully customizable engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026

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Pronet Gaming has been shortlisted across nine categories at the 2026 Women in Gaming (WIG) Diversity Awards, set for 12 June at The Savoy Hotel in London.

The omni-channel turnkey provider is nominated for the Corporate Wellness Award, which the company said is driven by an initiative in Bulgaria that provides structured medical and mental health support for employees.

Eight Pronet Gaming employees are also on the shortlist: Barsha Shrestha (Employee of the Year), Jovana Grabez (Industry Achiever), Devora Kotseva (Inspiration of the Year), Gina Lama (Leader of the Year), Klara Tomažič (Positive Role Model of the Year), Sunkiran Boyal (Outstanding Mentor), Tilly Chandler (Executive Assistant of the Year), and Desislava Velcheva (HR Champion of the Year).

Pronet Gaming pointed to its 2025 WIG recognition, when it was shortlisted for Company of the Year and Great Place to Work, alongside nine individual nominations. Jade Sienna-Ricciardi won Young Leader of the Year.

Commenting on the shortlist, Pronet Gaming CEO Alex Leese said: “Being shortlisted once again is something we’re incredibly proud of. These nominations reflect not only the talent and dedication of our people, but also our shared commitment to building a positive, supportive, and forward-thinking workplace culture across the business.”

The post Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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