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Danes increasingly gamble online
The latest figures from the Danish Gambling Authority show that 54 percent of the Danes’ gambling in 2019 took place on online platforms. In comparison, the figure was 31 percent in 2012.
Thus, Danes increasingly choose virtual gaming machines and betting via mobile phones or computesr over the land-based casinos, gaming machines and paper pools coupons.
In the period from 2012–2019, the total gross gaming revenue (GGR) in Denmark increased from DKK 7.8 billion to DKK 9.8 billion. GGR is the international way of measuring the size of the gambling market. It is calculated based on the players’ stakes minus the winnings, and equals the amount that players have spent on gambling products.
“There is no doubt that the Danes’ preference to gamble online is reflected in the market development. The development in the gambling market seems to follow the general technological development, where an increasingly larger part of our everyday life takes place online”, says acting director of the Danish Gambling Authority Jan Madsen.
Danes gamble via their smart phones
The Danish Gambling Authority have examined the platforms used for online gambling. Here, the technologicaldevelopment is also clearly reflected, as more and more Danes prefer their mobile phones and tablets to computers.
Whereas only 11 percent of the spending on online casinos and online betting took place on mobile platforms in 2012, this share has increased to 61 percent in 2019.
“One of the Danish Gambling Authority’s most important tasks is to monitor the developments in the gambling market. Among other things, weu se the statistics to get an overview of where the market in heading, but also to organise our supervision of the gambling operators and thereby ensure that gambling in Denmark takes place fair and responsibly”, says acting director of the Danish Gambling Authority Jan Madsen.
Second place in Europe
Compared with other European countries, it is only Sweden that has a larger share of online gambling than Denmark. Here, 59 percent of the gambling market is online. The three Nordic countries, Sweden, Denmark and Norway are the only countries in which more than half of the spending on gambling products takes place online.
”There is a huge difference among the various gambling markets and the regulation in European countries. Some countries still have a monopoly on gambling, and in France, where online gambling only accounts for 24 percent of the market, there is still a strong tradition of lotto and betting on horse racing in bars instead of online”; says acting director of the Danish Gambling Authority Jan Madsen.
Source: spillemyndigheden.dk
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Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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