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Danes increasingly gamble online
The latest figures from the Danish Gambling Authority show that 54 percent of the Danes’ gambling in 2019 took place on online platforms. In comparison, the figure was 31 percent in 2012.
Thus, Danes increasingly choose virtual gaming machines and betting via mobile phones or computesr over the land-based casinos, gaming machines and paper pools coupons.
In the period from 2012–2019, the total gross gaming revenue (GGR) in Denmark increased from DKK 7.8 billion to DKK 9.8 billion. GGR is the international way of measuring the size of the gambling market. It is calculated based on the players’ stakes minus the winnings, and equals the amount that players have spent on gambling products.
“There is no doubt that the Danes’ preference to gamble online is reflected in the market development. The development in the gambling market seems to follow the general technological development, where an increasingly larger part of our everyday life takes place online”, says acting director of the Danish Gambling Authority Jan Madsen.
Danes gamble via their smart phones
The Danish Gambling Authority have examined the platforms used for online gambling. Here, the technologicaldevelopment is also clearly reflected, as more and more Danes prefer their mobile phones and tablets to computers.
Whereas only 11 percent of the spending on online casinos and online betting took place on mobile platforms in 2012, this share has increased to 61 percent in 2019.
“One of the Danish Gambling Authority’s most important tasks is to monitor the developments in the gambling market. Among other things, weu se the statistics to get an overview of where the market in heading, but also to organise our supervision of the gambling operators and thereby ensure that gambling in Denmark takes place fair and responsibly”, says acting director of the Danish Gambling Authority Jan Madsen.
Second place in Europe
Compared with other European countries, it is only Sweden that has a larger share of online gambling than Denmark. Here, 59 percent of the gambling market is online. The three Nordic countries, Sweden, Denmark and Norway are the only countries in which more than half of the spending on gambling products takes place online.
”There is a huge difference among the various gambling markets and the regulation in European countries. Some countries still have a monopoly on gambling, and in France, where online gambling only accounts for 24 percent of the market, there is still a strong tradition of lotto and betting on horse racing in bars instead of online”; says acting director of the Danish Gambling Authority Jan Madsen.
Source: spillemyndigheden.dk
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Fortune Factory Studios
Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion
Games Global has launched Gold Blitz Fortune Tower Fusion
in collaboration with its exclusive partner Fortune Factory Studios, the companies said on 25th June 2026. The new title expands the Gold Blitz
franchise and introduces the Wild Fusion multiplier tower.
In the base game, the slot features bi-directional Pays. The companies said landing a collect icon on reel three alongside Prize Activators triggers the Fortune Tower
, awarding prizes up to 15x for purple activators and 1,000x for blue activators.
Games Global said Gold Blitz
tokens and wilds are collected in separate pots during base play and can randomly activate one of two bonuses. Landing three bonus symbols triggers a bonus game where players choose between the Gold Blitz Fortune Tower
and Wild Fusion Fortune Tower
features.
The Gold Blitz Fortune Tower
uses the franchise’s Cash Collect mechanic, with Above Reel Interaction awarding prizes from the Fortune Tower
. In the Wild Fusion Fortune Tower
, cash values convert to multipliers of up to 20x, applying to wins containing wilds.
Alexander Monsma, Team Manager, Game Sales at Games Global, said: “Each new iteration of the Gold Blitz
franchise aims for subtle differentiation while staying true to its roots. This release pairs two Fortune Tower
bonuses and Prize Activators, adding a distinct twist on the Cash Collect mechanic.” Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Gold Blitz
is one of the most versatile and recognisable game brands across the industry, and Fortune Factory continues to find exciting ways to extend its lifecycle. Gold Blitz Fortune Tower Fusion
marks another milestone in one of Games Global’s best-performing series.”
The post Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Toucan report: Casino.org leads AI search visibility among US iGaming affiliates
Casino.org ranks as the most visible US-facing iGaming affiliate across major AI platforms, according to a new AI Search Visibility report from Toucan International. The study tested 100 iGaming-related consumer prompts across ChatGPT, Gemini, Claude and Perplexity.
Toucan said it ranked 146 affiliates using four measures: the number of times a brand was cited, the number of prompts it was cited in, the total number of times the brand was mentioned, and the number of prompts mentioned in. Casino.org scored 96.8 out of 100, driven by 198 citations across 61 of the 100 prompts—giving it a 19-point lead over BettingUSA.com.
BettingUSA.com placed second with an overall score of 77.6. Toucan noted the affiliate had the most “times mentioned” (27) and “prompts mentioned in” (23), but appeared in fewer “prompts cited in” (50), which the report weighted most heavily. SportsLine ranked third with a score of 74.4, leading the study on “prompts cited in” with 64 and recording 178 total citations.
Covers.com (72.2) and RotoWire (69.8) rounded out the top five. Toucan said the top three affiliates accounted for 37% of citations from a total of 1,755 across the dataset, with the remaining 143 affiliates comprising the rest.
George Webb, Organic Search Director at Toucan International, said: “What the findings reveal is that there is a clear dominance among some of the top affiliates, there is a reasonably broad ecosystem, and dominance isn’t a foregone conclusion.
“We gave the number of prompts a brand is cited in the highest weighting, at 40 per cent, because it’s the best measure of authority in AI Search. Total citations tell you how often a brand shows up, but those can stack up inside a handful of answers. The number of prompts you’re cited in tells you how many different questions the AI trusts you to answer, and that breadth is much harder to earn and much harder for a rival to take off you. It’s also where the commercial value sits: the wider the range of prompts you appear in, the more of the real search demand you’re exposed to.
“Casino.org’s leadership in the report stems almost entirely from citation volume (198) rather than prose mentions (26), meaning it appears as a referenced source rather than a naturally embedded recommendation, whereas BettingUSA.com punches above its citation weight (94) by securing 27 prose mentions, suggesting more organic integration into AI reasoning.
“What I would express to the brands looking to make gains in AI search is that the results are not random and that best practice in terms of how you present onsite content, technical setup and targeting backlinks and coverage from the sources that LLMs are trained on, through Digital PR, can see you improve.”
The post Toucan report: Casino.org leads AI search visibility among US iGaming affiliates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-launch
Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio
Kendoo has launched 4 Fire Rockets, a new slot added to its 4 Pots portfolio, the supplier said on 25th June 2026. The title is now available for demo and real-money play across Kendoo partner platforms.
According to the company, 4 Fire Rockets builds on Hold & Win gameplay with an “upgraded 4 Pots system” and adds a Collect feature, random multipliers, a Life feature and a Double Reels mechanic. The Hold & Win bonus triggers by landing one or more Bonus symbols, locking values while players get a series of respins.
Kendoo said Multiplier symbols can apply 2x, 3x or 5x boosts to Bonus values, while Double Reels duplicates the entire bonus board so play continues across two sets of reels. The Collect symbol can appear during the bonus to gather the values of a specific type of Bonus symbol and remains locked until the round ends.
The Life feature may trigger when respins are running out, adding an extra Bonus symbol and refreshing the counter. Kendoo also highlighted four jackpot tiers from Mini to Grand, with the Grand paying up to 1,000x total bet; with Double Reels active, the company said players can potentially land two Grand Jackpots in a single bonus.
Olga Mugliett, Commercial Director at Kendoo, said: “When we introduced 4 Pots, the response from players showed there was real appetite for a format that offers multiple things to chase at once. With 4 Fire Rockets, we wanted to build on that while making every bonus round feel less predictable.
“The combination of Double Reels, Collect feature, Multiplier feature and the possibility of extending the action through Life creates plenty of moments where a feature can suddenly take a different direction. Those twists are often what players remember most, and that’s something we focused on heavily throughout development.”
The post Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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