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PlayColorado.com: Sports betting reaches $207.7 million in September, surpassing Indiana

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Colorado scored its biggest month of sports betting yet, as an unparalleled sports schedule that featured the first games of the NFL season, MLB, and the NBA and NHL playoffs sent the state’s bettors into online and retail sportsbooks in September. Edging Indiana with a record $207.7 million in bets for the month, and with a bevy of new operators making their debut, Colorado joins a group of five states that have generated more than $200 million in a single month, according to analysts from PlayColorado.

“Colorado is nowhere near maturity as a market, and yet its gains continue to put it among the top markets in the U.S.,” said Dustin Gouker, lead analyst for PlayColorado.com. “Interest in the Denver Broncos was bound to help spur interest in the NFL’s first few weeks. But September still managed to outpace what we could have reasonably expected just two months ago.”

September’s handle, which was released Friday by the Colorado Department of Revenue’s Division of Gaming, was up 61% from $128.6 million in August. September’s wagers led to $4.2 million in gross gaming revenue, down 45% from $7.5 million in August.

Colorado edged Indiana to temporarily take over the No. 4 spot among U.S. legal sports betting markets. Indiana also enjoyed a record September with $207.5 million in handle. Fledgling Illinois, which leapfrogged the Centennial State with $140 million in August bets, has yet to announce its September data.

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September’s gains netted a loss of $3.4 million in betting proceeds, down from $1.9 million in August, a product of bad luck and heavy promotions for the state’s sportsbooks. Despite the loss, $69,772 was injected into state coffers.

The return of the Denver Broncos and NFL was a key reason why betting was so brisk. WIth three full weekends of NFL action, football generated $38.6 million in wagers. Baseball, though, showed surprising strength by generating $47.1 million. Heavy interest in the Denver Nuggets, who weren’t eliminated from the NBA playoffs until Sept. 26, led to $36.9 million being bet on basketball. Hockey chipped in $11.3 million.

“The NFL is king in every major U.S. sports betting market, so it is no surprise that Colorado bettors showed significant interest, but baseball is proving formidable,” said Jessica Welman, analyst for PlayColorado.com. “Colorado is quickly developing into a well-rounded market with significant betting interest in a wide array of sports, including table tennis, which remains shockingly popular.”

Online sportsbooks have proven to be by far the overwhelming preference for Colorado’s bettors. $203.9 million, or 98.2%, of all September’s wagers were made online. That is essentially even with 98.5% in August. No other major legal sports betting market has seen such a high percentage of its monthly handle generated online.

Operators have clearly noticed. In September alone, Colorado welcomed the launch of four new online sportsbooks, including theScore, William Hill, Betfred, and Sportsbetting.com.

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“The Colorado market will continue to sort itself out for the foreseeable future, and its growth prospects remain enormous as more and more operators enter,” Welman said. “Illinois’ population will make it nearly impossible for Colorado to keep pace, but catching Indiana so quickly is impressive. In fact, Colorado’s race with Indiana remains among the most intriguing storylines of U.S. sports betting.”

For more information and analysis on regulated sports betting in Colorado, visit PlayColorado.com/news.

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Canada

Ottawa Black Bears Announce Partnership Deal with PowerPlay

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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.

In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.

“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.

“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.

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The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.

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Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario

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Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform.
This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market. Betiton’s entry into Ontario is powered by Aristocrat Interactive’s comprehensive White-Label solution, which includes a robust casino platform featuring exclusive content from Roxor Gaming™, with additional content from Wizard Games™ and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
The launch of the Betiton brand in Ontario marks the latest step in one of Aristocrat Interactive’s long-standing relationships with the operator behind a portfolio of brands including MrMega, PlayHooley, MyriadPlay, and Betiton.
Aristocrat Interactive iGaming White-Label delivers comprehensive solutions for independent casino and sportsbook operators, offering seamless entry into the RMG business. With services ranging from customer support, Risk, RG, AML and retention teams to digital wallets and 360 platform support, Aristocrat Interactive empowers operators to scale their operations and transition to managing their own platforms at their pace.
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Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution

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Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.

Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.

Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.

The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.

Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.

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“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.

As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.

More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source

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