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BetConstruct, EveryMatrix and Spearhead Studios Join Forces to Play the Game
Two agreements have recently been signed between BetConstruct, EveryMatrix, and Spearhead Studios, bringing two influential iGaming technology providers and an up-and-coming game studio together.
The parties have successfully entered a strategic partnership which aims to bring BetConstruct, EveryMatrix and Spearhead Studios in a close working relationship to attract new audiences and offer exciting content to operators in many jurisdictions.
While BetConstruct is set to expand its portfolio with Spearhead Studios’ entertaining slot and table games offering, EveryMatrix will integrate BetConstruct’s Virtual Sports into its CasinoEngine iGaming integration platform to further deliver it to its casino clients.
Launched in 2019 as a part of EveryMatrix Group, Spearhead Studios offers an outstanding portfolio of 23 games in 11 jurisdictions and has an ambitious roadmap of 36 new games for 2021.
BetConstruct’s solution is now ready to give players amazing experiences, offering 8 Virtual Sports and providing realistic, dynamic and involving gameplay 24/7 with non-stop action and enhanced 3D visualisation and sound effects.
Mathias Larsson, Managing Director of Spearhead Studios, comments: “We’re excited to be partnering with BetConstruct, well-known iGaming company which has managed to extend its reach greatly in the last years. Our games will benefit from BetConstruct’s wide distribution channels.
“On the other hand, CasinoEngine will integrate BetConstruct’s Virtual Sports portfolio, which I think is a wonderful addition, especially considering the global situation in which we find ourselves in, with live sports under a lot of pressure. This partnership is beneficial for all parties involved, and I’m sure in the future we’ll find new ways to be working together on other verticals and products as well.”
Anna Poghosyan, Head of Business Development at BetConstruct says, “We are assured that our Virtual Sports with its luxurious and feature-rich gameplay will delight our partner’s players, thus contributing profits to their business. Also, we are pleased to entrust the booming Spearhead Studios to expand our portfolio with its entertaining slot and table games offering. We look forward to our further fruitful partnership for the benefit of our mutual goals and robust growth.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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