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Southampton FC support launch of RecoverMe
Southampton Football Club is proud to support the launch of RecoverMe, a brand-new mobile health app that empowers individuals to manage a gambling addiction from their pocket.
The club will contribute significantly to support the growth and accessibility of the forward-thinking independent app, developed by three junior doctors, to help make treatment options more accessible and affordable for those suffering with gambling addiction.
Whilst the club recognises that gambling can form part of a fan’s enjoyment of football, we also believe that we have a responsibility to raise awareness of the support available for those that might need it.
RecoverMe’s app gives support for problem gamblers, encouraging them to seek help by providing a discrete option for support, with an aim to prevent gambling related harm nationwide.
The app’s multiple support functions, centred around scientifically-backed Cognitive Behavioural Therapy, allow its users to manage their addiction by reflecting on their gambling habits, challenging thoughts and feelings around gambling and accessing mindfulness sessions, as well as having access to an emergency helpline and self-help exercises.
Its bespoke design, structure and features have been developed in consultation with psychiatrists, psychologists and those currently struggling with gambling addiction in order to ensure the platform is as effective as possible, as well as providing a much more affordable form of treatment than standard methods.
Investment from the club will be used to fund further development of the app, supporting the goal of adding further features that can assist in an individual’s recovery journey, in addition to subsidising the cost of the app for individuals who need support.
This support for RecoverMe represents the latest step taken by the club to promote responsible gambling by building strong relationships with organisations positioned at the forefront of aiding those struggling with gambling addiction. It is also evidence of the club’s commitment to promoting safe gambling both on matchdays and non-matchdays, and signals the club’s intention to enhance and refine its practices in unison with industry experts.
The club and RecoverMe will work together to expand, develop and raise awareness of the support that exists on the app for those struggling to manage their gambling habits as well as extending the app’s reach so that as many users as possible can benefit from it.
Southampton Football Club’s Chief Commercial Officer, David Thomas, said: “I am delighted to announce the club’s support for RecoverMe. The club takes its responsibility to promoting responsible gambling extremely seriously and it is important that we are proactive in exploring new opportunities to implement our commitment to this cause.
“We’re proud to support the launch of the RecoverMe app and I am excited by the chance to work with an organisation so closely aligned to our values.”
RecoverMe’s co-founder, Minal Jain, commented: “We wholeheartedly believe RecoverMe will provide a lifeline to those suffering in silence. It has been incredible to see how motivated Southampton are in creating this meaningful change and we are extremely excited to be working with them to do this and we hope this is just the beginning!”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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