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PlayIndiana.com: Sportsbooks take in more than $200 million in September

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Indiana sportsbooks used the return of the NFL to launch itself into new territory in September, surpassing $200 million in bets in a single month for the first time, producing record operator revenue, and passing $100 million in combined revenue since launching in September 2019. And in doing so, the Hoosier State shook off the growing challenge from neighboring Illinois in the pecking order for U.S. sports betting markets, according to PlayIndiana analysts.

“Indiana has benefitted from Illinois’ relatively slow launch and its inconsistency with in-person registration requirements, buying Indiana time to continue to capitalize on the Chicago market,” said Jessica Welman, analyst for PlayIndiana.com. “Indiana’s balanced regulatory framework remains attractive to operators, which has kept the market on relatively firm footing, too. Those factors were key in kicking off the football season in record fashion.

Bettors wagered $207.5 million in September, according to official reporting released Friday, shattering Indiana’s previous record of $187.2 million set in February. September’s result is up 489% from the $35.2 million handle the industry posted in September 2019, the first month of legal sports betting in the state.

September’s bets produced $14.3 million in adjusted gross revenue for the state’s operators, up 66.9% from $8.6 million in September 2019 and topping the previous record $12.2 million set in January.

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Since launch, sportsbooks have now generated:

$109.4 million in revenue.
$10.4 million in state taxes after injecting $1.4 million in September.

September’s totals should keep Indiana in fourth place nationally, ahead of quickly emerging Illinois, which produced $139.8 million in August, and Colorado, which posted $128.6 million handle in August.

Heavy local interest in September showed off the strengths of Indiana’s market. Football betting was paramount, attracting $48.4 million in bets even with the Big 10 football season postponed, as bettors flocked to bet on the Indianapolis Colts. Basketball betting produced another $34.2 million in bets and baseball chipped in $30.5 million in wagers.

“The strong start to the season by the Colts has undoubtedly spiked interest in football betting,” Welman said. “With Big Ten football planning a return this month, and assuming the Colts remain a contender, sportsbooks are suddenly eyeing a particularly busy fall.”

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Online betting generated 83.5%, or $173.2 million, of September’s handle. That is down from 85.1% in August. DraftKings/Ameristar Casino topped the online market again with $89.4 million in bets, up from $73.7 million in August. September’s wagers led to $3.2 million in gross receipts, down from $5.2 million August.

The online market leader was followed by:

FanDuel/Blue Chip Casino ($56.5 million handle, up from $50.1 million; $2.3 million in gross receipts, down from $3.5 million.
BetMGM/Belterra ($13.2 million handle, up from $9.4 million; $1.3 million win, up from $634,599)
BetRivers/French Lick Resort ($6.2 million handle, up from $5 million; $340,387 win, up from $327,687)
PointsBet/Hollywood Lawrenceburg ($6.2 million handle, up from $4.8 million; $281,042 win, up from $274,923)
Caesars/Unibet/Horseshoe Hammond ($1.1 million handle, up from $902,246; -$42,294 win, down from $57,151)
BetAmerica/Rising Star Casino ($88,832 handle, up from $63,494; $13,565, up from -$599 win)
TheScore/Ameristar ($407,678 handle; $44,130 win)

Meanwhile, retail sportsbooks are inching toward normalization, combining for a $34.3 million handle in September, up from $25.1 million in August. Hollywood Lawrenceburg capitalized on the Cincinnati market to remain the top retail book with a $9.9 million handle, up from $6.9 million in August.

Heavy interest still remains in online sportsbooks. PointsBet inked a partnership deal with the Colts in September, and TheScore Bet launched to become the state’s ninth online sportsbook.

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“Even with challenges ahead, Indiana’s sports betting industry has the potential for more growth,” said Dustin Gouker, lead analyst for PlayIndiana.com. “The market is still just 13 months old. And many of the advantages that made Indiana an instant success — including strong support of local teams such as the Colts, and easy access to large markets such as Cincinnati and Louisville — will remain for the foreseeable future.”

Online gambling

An even more reliable revenue driver could be on the way, too, after State Sen. Jon Ford (R-Terre Haute) promised a new effort next year to legalize online casino gambling in the state. Depending how the regulatory framework would be structured if and when it passes, it could mean big revenue for the state. In New Jersey, online casinos generated $13.2 million in taxes in August, tripling the $4.5 million generated by online sportsbooks in what was a record month for both.

“Online casino gambling has enormous potential to generate revenue for the state, and its legalization would almost certainly stem any slowdown in sports betting caused by increased competition from Indiana’s neighbors,” Gouker said. “With a maturing online sports betting market, Indiana already has strong infrastructure in place to quickly ramp up. That would put the market on the path of success.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Canada

Soft2Bet granted Ontario Certification of Registration and readies for imminent launch

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Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion

Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.

Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.

Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.

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Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”

Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”

Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.

 

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Hacksaw Gaming and DraftKings Score Again in Ontario

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2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.

DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.

Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.

“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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