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Global Gambling Market Analysis & Forecasts 2012-2019 & 2020-2027: U.S. Market is Estimated at $119 Billion, While China is Forecast to Grow at 12.8% CAGR
The “Gambling – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.
Global Gambling Market to Reach $647.9 Billion by 2027
Amid the COVID-19 crisis, the global market for Gambling estimated at US$443.2 Billion in the year 2020, is projected to reach a revised size of US$647.9 Billion by 2027, growing at a CAGR of 5.6% over the analysis period 2020-2027.
Lottery, one of the segments analyzed in the report, is projected to record a 9.9% CAGR and reach US$209.9 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Casino segment is readjusted to a revised 2% CAGR for the next 7-year period.
The U.S. Market is Estimated at $119 Billion, While China is Forecast to Grow at 12.8% CAGR
The Gambling market in the U.S. is estimated at US$119 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$158.8 Billion by the year 2027 trailing a CAGR of 10.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.4% and 5.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.
Betting Segment to Record 8.5% CAGR
In the global Betting segment, USA, Canada, Japan, China and Europe will drive the 7.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$64.8 Billion in the year 2020 will reach a projected size of US$108.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$94.2 Billion by the year 2027, while Latin America will expand at a 9.7% CAGR through the analysis period.
The report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Competitors identified in this market include, among others:
- 1xbet (Exinvest Limited)
- Holdings PLC
- AsianLogic Limited
- Bet365 Group
- bet-at-home.com AG
- Betsson AB
- Betway Limited
- BML Group Ltd. (Casinoeuro)
- Caesars Interactive Entertainment, Inc.
- Camelot Group
- Casino Cosmopol
- Casumo Services Limited
- Co-Gaming Ltd. (Casinostugan)
- Co-Gaming Ltd. (Comeon)
- Folkeautomaten
- Funstage Spielewebseitenbetriebsges.m.b.H
- Galaxy Entertainment Group Ltd.
- Genting Berhad
- GVC Holdings PLC (Isle of Man)
- Jackpotjoy Plc
- Kindred Group plc
- Las Vegas Sands Corporation
- LeoVegas AB
- MGM Resorts International
- Mobilbet
- Mr Green Limited
- mybet Holding SE
- NorgesAutomaten
- Norsk Tipping AS
- OnlineCasino Deutschland AG
- Osterreichische Lotterien Gesellschaft mbH (Win2day)
- Paddy Power Betfair
- Pinnacle (Curacao)
- Playtech PLC (Isle of Man)
- Rank Group Plc
- SJM Holdings Ltd.
- Sportech PLC
- Svenska Spel AB
- The Stars Group
- Vera & John
- William Hill PLC
- Wynn Resorts Limited
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Crash Games
Million Games launches Give Me The Money crash game with player-controlled multipliers
Million Games has launched Give Me The Money, a new arcade-style crash game aimed at operators and aggregators, the supplier said on 25 June 2026. The title was announced from Skövde, Sweden.
Set in a carnival-themed environment, the game puts players behind a “money gun” that fires stacks of cash at a target to increase the multiplier. Million Games said progression is not automatic, with players controlling the pace via a FIRE mechanic that increases fire-rate while also increasing the chance of an instant crash event.
The release includes selectable low and high volatility modes, optional auto cashout, and rounds that can end immediately on a crash. Players can cash out at any point before a crash occurs, with Million Games stating a maximum win potential of up to x1000.
“With Give Me The Money, we wanted to build something simple, energetic, and immediately understandable,” said Thomas Nimstad, CEO of Million Games. “The game takes familiar crash mechanics and adds a layer of player interaction that creates a different kind of pressure and pacing.”
Give Me The Money expands Million Games’ portfolio of crash formats, following titles including Chicken X and Temple X. The supplier said the game is now available for operators and aggregators.
The post Million Games launches Give Me The Money crash game with player-controlled multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Global TV Experts
Global TV Experts launches GTE Pacific ahead of New Zealand licensing
Global TV Experts has launched a New Zealand-focused operation, GTE Pacific, after securing access to nationwide television advertising inventory for licensed online gambling operators entering the country’s newly regulated market. The company announced the move in Auckland on 25 June, 2026.
The launch comes as New Zealand prepares to award up to 15 online casino licences, with licensed operators expected to begin launching later this year. Global TV Experts said competition is already building for early brand visibility and customer acquisition.
Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.
“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.
“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”
Global TV Experts said GTE Pacific is backed by its wider network, which it says has more than 15 years of experience supporting regulated gambling operators across more than 50 markets, including assisting partners entering newly regulated markets such as Ontario. The agency said it focuses on television campaigns and supporting operators in navigating advertising regulations.
The post Global TV Experts launches GTE Pacific ahead of New Zealand licensing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Cuc
REEVO Announces New Partnership with Penguin King
REEVO has announced a new partnership with Penguin King, an independent game studio recognised for developing high-performing slot content focused on player engagement, retention and long-term value. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of distinctive games built around proven mechanics and commercial performance.
Through this partnership, Penguin King’s portfolio is now available on the REEVO aggregation platform, providing operators with seamless access to engaging content through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its aggregation offering with studios that bring innovation, quality and measurable results to operators worldwide.
At the heart of REEVO’s growth is a clear focus on delivering value through content that performs. By carefully curating a diverse network of providers, REEVO continues to build an ecosystem that empowers operators with the tools and content they need to stay competitive in an increasingly dynamic market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Penguin King is another exciting milestone for REEVO as we continue to strengthen our aggregation platform with content that delivers real value for operators. What stands out about Penguin King is their focus on mechanics that drive engagement and retention, which perfectly aligns with our commitment to offering content that performs. At REEVO, we are building an ecosystem designed to help our partners grow, and adding studios with a strong commercial focus is an important part of that strategy.”
As REEVO continues to expand globally, partnerships like this play a key role in reinforcing its position as a trusted aggregation partner for operators seeking premium content and scalable distribution solutions.
Nora Österlund, Business Development Manager of Penguin King, said: “Penguin King’s growth has been driven by strong content and carefully selected partnerships, and our partnership with REEVO reflects that continued momentum. As we expand our footprint, access to broader distribution and new audiences remains a clear priority. REEVO’s extensive network and efficient aggregation platform make them a highly valuable partner as we continue to scale.”
The post REEVO Announces New Partnership with Penguin King appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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