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Global Gambling Market Analysis & Forecasts 2012-2019 & 2020-2027: U.S. Market is Estimated at $119 Billion, While China is Forecast to Grow at 12.8% CAGR
The “Gambling – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.
Global Gambling Market to Reach $647.9 Billion by 2027
Amid the COVID-19 crisis, the global market for Gambling estimated at US$443.2 Billion in the year 2020, is projected to reach a revised size of US$647.9 Billion by 2027, growing at a CAGR of 5.6% over the analysis period 2020-2027.
Lottery, one of the segments analyzed in the report, is projected to record a 9.9% CAGR and reach US$209.9 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Casino segment is readjusted to a revised 2% CAGR for the next 7-year period.
The U.S. Market is Estimated at $119 Billion, While China is Forecast to Grow at 12.8% CAGR
The Gambling market in the U.S. is estimated at US$119 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$158.8 Billion by the year 2027 trailing a CAGR of 10.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.4% and 5.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.
Betting Segment to Record 8.5% CAGR
In the global Betting segment, USA, Canada, Japan, China and Europe will drive the 7.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$64.8 Billion in the year 2020 will reach a projected size of US$108.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$94.2 Billion by the year 2027, while Latin America will expand at a 9.7% CAGR through the analysis period.
The report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Competitors identified in this market include, among others:
- 1xbet (Exinvest Limited)
- Holdings PLC
- AsianLogic Limited
- Bet365 Group
- bet-at-home.com AG
- Betsson AB
- Betway Limited
- BML Group Ltd. (Casinoeuro)
- Caesars Interactive Entertainment, Inc.
- Camelot Group
- Casino Cosmopol
- Casumo Services Limited
- Co-Gaming Ltd. (Casinostugan)
- Co-Gaming Ltd. (Comeon)
- Folkeautomaten
- Funstage Spielewebseitenbetriebsges.m.b.H
- Galaxy Entertainment Group Ltd.
- Genting Berhad
- GVC Holdings PLC (Isle of Man)
- Jackpotjoy Plc
- Kindred Group plc
- Las Vegas Sands Corporation
- LeoVegas AB
- MGM Resorts International
- Mobilbet
- Mr Green Limited
- mybet Holding SE
- NorgesAutomaten
- Norsk Tipping AS
- OnlineCasino Deutschland AG
- Osterreichische Lotterien Gesellschaft mbH (Win2day)
- Paddy Power Betfair
- Pinnacle (Curacao)
- Playtech PLC (Isle of Man)
- Rank Group Plc
- SJM Holdings Ltd.
- Sportech PLC
- Svenska Spel AB
- The Stars Group
- Vera & John
- William Hill PLC
- Wynn Resorts Limited
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Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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