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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

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Partnership features in-play, real money “micro-market” betting opportunities powered by Simplebet’s machine learning and automation engine, to imminently launch with INTRALOT in the U.S. with global expansion to follow.

INTRALOT, a premier global sports betting and lottery supplier, announces that it will be partnering with Simplebet, an innovator in global sports betting technology, to launch new in-play, real money betting micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity, known as Micro-Markets, will offer millions of new and engaging betting opportunities across INTRALOT Orion, the next-generation Sports Betting platform.

Simplebet’s proprietary Micro-Markets pricing engine powers in real-time both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out the products this NFL season and potentially later this MLB postseason, with plans to launch for the next NBA season.

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“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company. We do that organically and through partnerships with innovative companies,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “We are looking forward to working with Simplebet and diversifying our portfolio further.”

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the U.S. and globally,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”

“The U.S. sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering U.S. sports fans Micro-Markets,” said Nick Papadoglou, Chief Commercial Officer and Head of Sports Betting in the U.S. for INTRALOT. “Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of U.S. sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”

INTRALOT already has sports betting contracts in Washington, D.C., Montana, and New Hampshire. Globally, INTRALOT operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering, and will work with Simplebet to launch Micro-Markets globally after the initial launch in the U.S.

Simplebet’s mission is to power the future of fan engagement by creating betting opportunities for every moment of every sporting event. Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.

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Asia Pioneer Entertainment Holdings Limited appointed Maria Garcia to its Board of Directors

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Asia Pioneer Entertainment Holdings Limited is pleased to announce Ms. Maria Garcia was appointed as APE’s first female Director since the company’s listing on the Hong Kong Stock Exchange in 2017, with effect from 30 September 2024. She oversees the company’s growth and development in both the Macau and Southeast Asian markets. Prior to joining APE, Ms. Garcia spent over 17 years in public relations and event management, coordinating significant events in Macau, Hong Kong, and China for private, diplomatic, and governmental entities.

Ms. Garcia joined APE in 2006 as Sales Director of the Corporate Sales and Marketing Department, serving for six years before leaving to pursue various roles within the gaming sector and founding her own business. In 2020, she returned to APE as a Business Consultant and resumed her role as Sales Director for Macau and Southeast Asia in December 2022, where she continues to serve to this day.

With more than 36 years of work experience, nearly 20 of which have been in the gaming industry, Ms. Garcia’s achievements and professionalism are both significant and commendable.

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Mr. Herman Ng, Chief Executive Officer and Executive Director of APE, stated, “We are delighted to welcome Maria to the board. I have had the pleasure of working with her for over a decade. She is an industry expert with extensive knowledge, experience, and a wide network of connections. I am confident she will excel in this role.”

Speaking about her new position, Ms. Maria Garcia expressed her excitement, stating, “It is a true honor to join APE’s board as its first female director. The past few years have been challenging for the company, particularly due to the impact of the global pandemic. I am proud of our resilience and the progress we’ve made together during these times. In my new role, I am committed to fully utilizing my strengths to tackle future opportunities and challenges alongside APE as we work towards a bright and successful future.”

With her extensive experience and leadership, Ms. Garcia’s appointment underscores APE’s commitment to diversity and excellence in the gaming industry, paving the way for future growth and innovation.

The post Asia Pioneer Entertainment Holdings Limited appointed Maria Garcia to its Board of Directors appeared first on European Gaming Industry News.

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Stake approved by Brazil’s Ministry of Finance, included in list of authorised operators

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Stake is thrilled to announce that Brazil’s Ministry of Finance has officially included Stake Brazil Ltda. in the country’s list of authorised betting operators.

The decision was made following a thorough review of Stake’s application and supporting documents and will allow the brand to operate in Brazil’s booming iGaming market.

While the Ministry of Finance is in the process of evaluating a full licence application, Stake’s inclusion on the authorised operator list will allow Stake Brazil to continue offering the best-in-class gaming and betting experience that local consumers have come to expect.

Stake’s commitment to Brazil will soon be further enhanced, with plans to open an office in São Paulo. The operator will also hire a dedicated country manager, just as it has in other key Latam territories, to bolster operations and hire additional team members. This is in order to grow the local footprint in the region, while complementing Stake’s global operations.

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From a partnerships point of view in Brazil, Stake has already enjoyed a fantastic relationship with Série A side Juventude during its first season with the club, which culminated in a journey to the Campeonato Gaucho Final & Copa do Brazil Quarter Final.

Stake’s partnership with UFC in Brazil has also gone from strength to strength over the years while working with athletes like Alex Pereira and Alexandre Pantoja as they aim to cement their champion status.

Stake would like to extend its gratitude to customers, partners, and the Brazilian regulatory authorities for their support and cooperation during this process.

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BGaming joins Spinoro’s aggregation platform to bolster European expansion

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Popular iGaming content provider BGaming has secured a partnership with SpinOro to deliver its games portfolio to a wider European player base.

Through the deal, BGaming will expand in key regulated markets across the continent, including Spain, Lithuania, Romania, and Bulgaria, with its ever-growing list of titles set to go live with SpinOro’s operator partners.

SpinOro, the spin-off of Anakatech, is a well-renowned developer of games, platforms, and comprehensive solutions with over 10 years of expertise.

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Their portfolio features over 180 exclusive in-house Slot, Scratch, and Table Games, accessible in 20+ languages.  Through its powerful aggregation platform, SpinOro offers operators a flexible selection of cross-platform games, either as a standalone suite or integrated with third-party titles from top providers.

This solidifies BGaming’s position as a sought-after provider of top-quality gaming experiences to the European market, following a string of successful partnerships with operators such as Uniclub, InBet, and StarCasino in Q3.

Olga Levshina, CCO at BGaming, said: “We are delighted to partner with SpinOro to deliver our wide-ranging content library to more European players than ever before.

“SpinOro is renowned for offering the best cross-platform games to boost player activity and increase retention. Our titles are proven to do just that and we are looking forward to delivering memorable experiences to players across these four key markets.”

Jeff Letlat, COO at SpinOro said: “BGaming’s titles are in high demand, particularly as they seek to reach new audiences with imaginative mechanics, themes, and genres.

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“We are thrilled to have them join our SpinOro aggregation platform among the best providers in iGaming and remain confident that their releases will continue to surprise and excite players as more are added.”

 

About BGaming

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming joins Spinoro’s aggregation platform to bolster European expansion appeared first on European Gaming Industry News.

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