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Pariplay Inks Deal with Renowned CODERE Online to Solidify Presence in LatAm and Spain
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion
Since its founding in 1980, CODERE has held a position of leadership in the core business lines and geographic areas where it operates. It is recognised at a global level for its land-based presence in the European (Spain and Italy) and Latin American (LatAm) markets (Argentina, Mexico, Colombia, Panama and Uruguay), where it operates thousands of gaming-related paraphernalia and locations. The powerhouse quality of CODERE’s LatAm presence is also prevalent in its online operations and iGaming offerings, which Pariplay is proud to now be associated with.
This landmark partnership follows Pariplay’s expansion in Mexico at the start of 2020 and will see its unique and engaging Fusion
In addition to Pariplay’s expansion in LatAm, its catalogue of high-quality propriety and third-party games will also extend to players in Spain’s own expanding market via CODERE.es. iGaming revenues in the country grew 12.5% year-on-year in Q1 2020, according to Spanish regulator Dirección General de Ordenación del Juego (DGOJ).
Pariplay’s recent upturn in partnerships in these Spanish-speaking regions furthers the company’s commitment to strategic growth throughout the regulated gaming space. Partnering with the international renowned CODERE Online, will continue to elevate the prominence of Pariplay’s portfolio of exciting game content, including titles like Dragons of the North and Jackpot Fortunes. The agreement will also benefit CODERE’s offering by providing them access to Fusion’s unified single approach to content delivery to increase ROI.
Moshe Edree, COO at CODERE Online said: “We’re thrilled about this deal with Pariplay as its industry leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion
Christine Lewis, Pariplay’s recently appointed Chief Commercial Office and Manager Director Malta said: “We’re delighted to partner with a ground-breaking operator like CODERE Online, which possesses a multi-market caliber that makes it a great strategic fit for our business. Aligning ourselves with CODERE’s innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets.”
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Dominic Sawyer VP Growth at Tequity
Tequity Rolls Out Originals Program with Spartans to Boost Branded Content
Tequity, the emerging iGaming software innovator, has effectively collaborated with Spartans to enhance its branded Originals experience.
The partnership has led to Spartans integrating Tequity’s complete range of Originals titles to enhance a tailored house games selection in its casino lobby.
The integration finished in only one week, offering Spartans a rapid pathway to market. The swift implementation allows the operator to launch an entire range of branded material before a substantial increase in traffic, fueled by notable creator engagement and streaming-focused distribution.
Spartans has been gaining considerable traction through various strategic partnerships, featuring collaborations with prominent creators like X7Dave, as well as notable personalities such as Lil Baby and Conor Benn.
In addition to the Originals suite, Spartans has incorporated Mirror Image Gaming’s Royal Drop, a burst-style game, via Tequity’s Publishing division. The operator intends to enhance its offerings by adding more Tequity-powered content in the upcoming months.
Tequity Originals allow operators to quickly launch fully branded in-house games within days, providing total control over the user interface and player experience. Designed for high-capacity performance, the suite effortlessly manages the significant traffic spikes commonly associated with creator-driven promotions and live broadcasts. Tequity reduces technical burdens by emphasizing a streamlined, efficient integration process, offering a scalable solution that evolves with the brand.
Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.”
A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”
The post Tequity Rolls Out Originals Program with Spartans to Boost Branded Content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ACE System
ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy
ACE System, a next-generation iGaming platform provider focused on commercial alignment and selective partnerships, has announced a strategic agreement with QTech Games, the leading game aggregator for emerging markets.
Under the partnership, QTech’s extensive global content portfolio will be integrated into the ACE platform, significantly strengthening its scalable and performance-driven offering.
ACE System was founded on a simple principle: alignment. Rather than positioning itself as a volume-focused infrastructure provider, the company operates on a collaborative “you grow, we grow” philosophy — partnering with ambitious operators and building complementary commercial models that reward long-term performance and sustainable growth.
William Lovqvist, Chief Commercial Officer at ACE System, said:
“We built ACE to challenge the traditional platform model. Operators today need more than just technology — they need true alignment with their partners. QTech shares that mindset through its focus on speed, flexibility and strong commercial depth. This partnership strengthens our ability to deliver a competitive and scalable ecosystem designed for operators who are serious about growth.”
Philip Doftvik, CEO of QTech Games, added:
“ACE System’s commercially aligned and boutique-focused strategy represents a compelling addition to the platform landscape. We’re pleased to support their growth through our aggregation technology and extensive global content network.”
As ACE System continues to expand its network of strategic partners, the company remains focused on building a premium, performance-led platform environment tailored to operators seeking flexibility, operational efficiency and long-term scalability.
The post ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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