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Pariplay Inks Deal with Renowned CODERE Online to Solidify Presence in LatAm and Spain

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Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has today announced it will be partnering with CODERE Online, a dominant player in the Spanish-speaking iGaming market. The agreement will see Pariplay’s innovative casino content supplied to three of the company’s popular gaming sites in Mexico, Colombia and Spain.

Since its founding in 1980, CODERE has held a position of leadership in the core business lines and geographic areas where it operates. It is recognised at a global level for its land-based presence in the European (Spain and Italy) and Latin American (LatAm) markets (Argentina, Mexico, Colombia, Panama and Uruguay), where it operates thousands of gaming-related paraphernalia and locations. The powerhouse quality of CODERE’s LatAm presence is also prevalent in its online operations and iGaming offerings, which Pariplay is proud to now be associated with.

This landmark partnership follows Pariplay’s expansion in Mexico at the start of 2020 and will see its unique and engaging Fusion content made available to even more LatAm players through CODERE.mx and CODERE.co. As Pariplay prepares to add Colombia to the growing list of regulated markets in which it operates, CODERE will be one of the country’s first operators to offer Pariplay’s engaging casino content to its players.

In addition to Pariplay’s expansion in LatAm, its catalogue of high-quality propriety and third-party games will also extend to players in Spain’s own expanding market via CODERE.es. iGaming revenues in the country grew 12.5% year-on-year in Q1 2020, according to Spanish regulator Dirección General de Ordenación del Juego (DGOJ).

Pariplay’s recent upturn in partnerships in these Spanish-speaking regions furthers the company’s commitment to strategic growth throughout the regulated gaming space. Partnering with the international renowned CODERE Online, will continue to elevate the prominence of Pariplay’s portfolio of exciting game content, including titles like Dragons of the North and Jackpot Fortunes. The agreement will also benefit CODERE’s offering by providing them access to Fusion’s unified single approach to content delivery to increase ROI.

Moshe Edree, COO at CODERE Online said: “We’re thrilled about this deal with Pariplay as its industry leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion aggregation platform in the Spanish market will help us to enhance our customer centricity and innovation, further amplifying our standing as a market leader.”

Christine Lewis, Pariplay’s recently appointed Chief Commercial Office and Manager Director Malta said: “We’re delighted to partner with a ground-breaking operator like CODERE Online, which possesses a multi-market caliber that makes it a great strategic fit for our business. Aligning ourselves with CODERE’s innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets.”

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Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins

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Pragmatic Play, a leading provider of iGaming content, has launched Sugar Rush Super Scatter, the latest installment in its multi-award-winning candy-themed slots series.

This exciting new release offers players the chance to win up to 50,000x their stake, adding even more sweetness to the beloved franchise.

Following the success of the original Sugar Rush and Sugar Rush 1000, this newest release introduces the Super Scatter feature, adding high-volatility thrills to the popular 7×7 grid. Players collect clusters of 5–15+ matching sweet symbols to score base game wins up to 150x, while the tumbling feature and multiplier spots return, applying multipliers from 2x up to a staggering 1,024x on consecutive tumbles.

The Super Scatter bonus game is the highlight, awarding instant cash prizes when one to four special symbols land on a triggering spin. Sticky marked spots and multipliers remain active during the feature, with 3–7 additional scatters retriggering 10–30 extra spins, significantly boosting winning potential.

Select markets also enjoy three ante bet options and two bonus buys, which guarantee multipliers across the grid, ensuring players can maximize their chances of landing massive wins.

Sugar Rush Super Scatter follows Pragmatic Play’s proven formula for fan-favorite slots enhanced with Super Scatter mechanics, joining previous hits such as Gates of Olympus Super Scatter, Sweet Bonanza Super Scatter, and Starlight Princess Super Scatter.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Sugar Rush Super Scatter takes one of our most successful titles and sweetens it further with a 50,000x max win. The release highlights our commitment to creating diverse games designed for long-term player engagement and strong commercial impact.”

With its colorful candy graphics, high-energy gameplay, and record-breaking multipliers, Sugar Rush Super Scatter is poised to be one of the hottest Pragmatic Play slots of 2026.

The post Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026

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Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer.

This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar.

The partnership will see Stephen cover all major racing events, including the Cheltenham Festival and the Grand National, sharing his unique, energetic analysis with fans via Free Bets’ digital platforms and social media channels. Known to his 300,000+ followers as Blogger or Bloggsy, Stephen will provide betting previews, tips, and expert commentary on both horse racing and football.

Additionally, Stephen will promote Free Bets’ soon-to-launch free-to-play games, offering users a dynamic and engaging betting experience on the Freebets.com website.

Dominic Celica, Head of PR at Free Bets, said: “The Racing Blogger has built an incredible following across X and Instagram and is a leading voice in horse racing content. We’re thrilled to collaborate with him and have an exciting pipeline of content planned for racing fans in 2026.”

Stephen Power added: “I’m delighted to work with Free Bets to bring engaging, insightful content during the biggest race meetings of the year. Together, we’ll provide racing enthusiasts with expert tips, exclusive offers, and a deeper connection to the sport.”

With this partnership, Free Bets aims to strengthen its position as a go-to destination for horse racing fans in the U.K., combining expert insights, exclusive content, and interactive betting experiences.

The post Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Win Systems Showcases Cutting-Edge WIGOS Casino Management System Upgrades at ICE Barcelona 2026

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Win Systems, a global leader in casino technology solutions, is set to showcase its latest innovations at ICE Barcelona 2026, one of the premier international gaming industry events, held from January 19 to 21 at Fira Barcelona – Gran Via.

Visitors can explore Win Systems’ groundbreaking solutions at booth 3M30, where the company will highlight the newest enhancements to its WIGOS casino management system (CMS).

Installed in over 660 casinos worldwide, WIGOS CMS empowers operators to manage gaming floors in real time, optimize slot and table performance, improve operational efficiency, and enhance player loyalty. By delivering strategic insights, WIGOS helps casinos maximize profitability while maintaining a superior gaming experience.

At ICE Barcelona 2026, Win Systems will introduce several key upgrades to WIGOS, designed to elevate casino operations and player engagement:

  • Advanced Table Games Player Development Tools – These new features track and analyze player activity in real time, enabling operators to strengthen relationships, increase loyalty, and tailor experiences for high-value players.

  • Multi-Vault Management – A flexible solution for interconnected vaults, allowing casinos to efficiently manage cash operations, scale according to operational needs, and streamline workflows.

  • InTouch Pro Communication Platform – This innovative tool facilitates direct interaction with players via gaming machines, offering personalized promotions, enhanced engagement, and loyalty-building opportunities.

  • Player Rewards Enhancements – Featuring new Bonusing game themes and real-time Fun Play promotions, this feature instantly refunds bets, encouraging interaction and creating a more engaging and rewarding experience for players.

“ICE Barcelona is the ideal platform to demonstrate our commitment to innovation in casino management technology,” said Eric Benchimol, CEO of Win Systems. “Our WIGOS CMS solutions simplify operations while generating measurable value for operators, tailored to the unique demands of each market. We invite all industry professionals to visit booth 3M30 and discover how our technology continues to set new standards in efficiency, engagement, and profitability.”

For more information on Win Systems’ participation in ICE Barcelona 2026 and its comprehensive solutions for casino operators, visit winsysgroup.com.

The post Win Systems Showcases Cutting-Edge WIGOS Casino Management System Upgrades at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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