Latest News
Parimatch becomes Official Betting Partner of LaLiga in the CIS region

Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility
Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).
Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.
This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.
The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”
Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”
Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.
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Frank’s Diner
Relax Gaming serves up sizzling wins in post-apocalyptic release Frank’s Diner

Reading Time: 2 minutes
Relax Gaming, the iGaming aggregator and supplier of award-winning content, is opening the hatch to Frank’s Diner, an apocalyptic slot where Split Symbols, reel multipliers, and Gold Wild re-spins deliver the potential for sizzling wins.
Split Symbols take centre stage, with two or three identical single symbols landing on the same reel, forming double or triple stacks that immediately multiply the number of ways to win.
Re-Spin Wilds are triggered when a gold Wild symbol forms part of a win, causing a re-spin to occur. The re-spins continue as long as new symbols contribute to payouts.
Meanwhile, Multiplier Wilds add extra excitement, as both standard and gold Wilds apply a reel multiplier of 2x, 3x, 4x or 5x depending on their position, offering even greater rewards.
The Last Stand Spins feature activates when three Bonus symbols appear. During this round, each Wild re-spin increases the reel multipliers by one on their respective reels, with these values remaining for the rest of the feature. Landing another three Bonus symbols during the round awards an additional 10 free spins.
Players eager to go straight to the main course can do so using the Bonus Reels buy feature, which costs 10x the regular bet. This removes all paying symbols, leaving only Bonus symbols on the reels to boost the chances of triggering the feature.
Step into Frank’s Diner, block out the chaos outside, and prepare to enjoy bold flavours and even greater possibilities with every spin.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Frank’s Diner serves up a sizzling player experience packed with satisfying ingredients that work brilliantly together.
“Split Symbols and escalating reel multipliers create real momentum, while our brand-new Bonus Reels mode gives players an exciting new route into the feature. This release delivers an entertaining, high-impact experience that’s sure to leave a lasting impression for players who visit the diner.”
The post Relax Gaming serves up sizzling wins in post-apocalyptic release Frank’s Diner appeared first on European Gaming Industry News.
Andrew Doublesin Chief Product Officer at Flows
Flows launches its most powerful evolution yet to power faster innovation across iGaming

Reading Time: < 1 minute
Flows, the no-code automation platform, announced a major enhancement to its platform delivering faster performance, a refined design, and a modern architecture built to respond fast to market demand and support long-term growth for customers.
The release marks a significant step forward for the platform, introducing a more intuitive interface and improved reliability for operators. It simplifies workflow creation with refined navigation and smoother processes, helping users move effortlessly from concept to live automation while reducing onboarding and support requirements.
The latest version also delivers faster feature development to help operations respond quickly to market demands, lowers operational costs through reduced maintenance, and keeps the platform current, reliable and ready to grow with customer needs.
Additional improvements include strengthened security and compliance measures, an adaptable framework built to scale with business needs, and a clean, professional interface designed for the expectations of today’s iGaming professionals.
Andrew Doublesin, Chief Product Officer at Flows, said: “ This is a major milestone for our product and for our customers. It reflects our continued focus on helping businesses move faster, reduce complexity and unlock their creativity. This release is about giving our partners lasting value with a platform that not only delivers immediate performance benefits but also the flexibility, reliability and confidence they need to continue to succeed.”
This latest enhancement strengthens Flows’ position as the industry’s leading no-code automation platform, empowering operators to work more efficiently and deliver new ideas to market faster.
The post Flows launches its most powerful evolution yet to power faster innovation across iGaming appeared first on European Gaming Industry News.
Balkans
CT Interactive Launches Diamond Tree Jackpot on Palms Bet

Reading Time: < 1 minute
CT Interactive has strengthened its presence in the Bulgarian market with the exclusive launch of Diamond Tree Jackpot on Palms Bet. This multi-currency, multi-game jackpot offers dynamic mechanics and big win potential, and is now available exclusively on Palms Bet offering premium gaming experience.and enhancing the operator’s competitive advantage in Bulgaria’s rapidly growing iGaming sector.
The Diamond Tree Jackpot system brings together ten of CT Interactive’s top-performing titles, each proven to deliver strong KPIs in player engagement and retention across multiple markets — now tailored to meet the unique preferences of Bulgarian players. The featured games include fan favourites such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.
“Diamond Tree Jackpot represents an important achievement for CT Interactive in Bulgaria. Diamond Tree upgrade the progressive jackpot mechanics with multi game and multi-currency support creating a new flexible and engaging jackpot system that is perfectly aligned with the demands of the Bulgarian customers. We are confident this product will empower Palms Bet to significantly increase player engagement, extend session durations, and foster sustainable growth within the Bulgarian market through its seamless integration and player-focused features, said Martin Ivanov, Chief Operating Officer at CT Interactive.
The post CT Interactive Launches Diamond Tree Jackpot on Palms Bet appeared first on European Gaming Industry News.
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