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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

Published

5 years ago

September 30, 2020

George Miller

Reading Time: 2 minutes

Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

B2B iGaming

Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports

Published

3 hours ago

March 5, 2026

Wladimir P.

logifuture-joins-forces-with-betconstruct-ai-to-expand-virtual-sports

Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.

Expanding Global Reach

The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.

Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.
Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.

These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.

Innovation at the Core

Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”

Looking Ahead

The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.

The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

automated payouts

Infingame Launches Enhanced Tournaments and Challenges for Player Retention

Published

3 hours ago

March 5, 2026

Wladimir P.

infingame-launches-enhanced-tournaments-and-challenges-for-player-retention

Infingame, a leading game aggregator, has rolled out major upgrades to its Tournaments and Challenges promotional tools, offering operators advanced ways to engage and retain players.

Instead of introducing new products, Infingame focused on refining its most popular gamification features, enhancing flexibility, performance, and campaign management. These improvements cater to operators increasingly prioritizing long-term player engagement over acquisition.

Enhanced Competitive Tournaments

Infingame’s Tournaments tool transforms regular gameplay into competitive experiences, boosting interaction through real-time progression. Optimized for web and mobile, the tool now allows operators to:

Customize tournaments with brand-specific banners
Segment players for whitelist participation
Add timed promotions like Happy Hours
Select from five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win

The updated reward system supports monetary and non-monetary prizes, free spins, optional wagering requirements, and automated payouts, reducing operational workload while maintaining campaign flexibility.

Challenges for Mission-Based Engagement

The Challenges tool guides player activity with structured tasks and rewards, creating mission-based engagement journeys. The upgrade enhances flexibility and precision, supporting:

Short-term promotional boosts
Recurring engagement strategies
Daily and long-term challenges for consistent player activity

This approach helps operators sustain engagement across the entire player lifecycle, creating meaningful, repeatable experiences.

Operator-Driven Development

Jana Filagina, Head of Commercial at Infingame, commented:
“The goal wasn’t to reinvent Tournaments and Challenges but to make them more powerful and user-friendly. Operators need tools that drive engagement continuously while keeping operational complexity low.”

Fully integrated into Infingame’s aggregation platform, the updated tools can be deployed instantly across thousands of games via a single API, enabling a unified ecosystem where content, analytics, and engagement mechanics work seamlessly together.

The upgrades reflect a broader industry trend toward gamified, retention-focused strategies, helping operators maximize player activity while simplifying management.

The post Infingame Launches Enhanced Tournaments and Challenges for Player Retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Canadian iGaming market

Hugo Casino Teams Up with CasinoCanada to Expand in Canada

Published

4 hours ago

March 5, 2026

Wladimir P.

hugo-casino-teams-up-with-casinocanada-to-expand-in-canada

Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.

Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.

Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”

Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.

Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.

Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.

This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.

The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.