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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

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Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

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Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice

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Wazdan, the gain-focused developer, has introduced Magic Fruits Dice, a vibrant new entry in its successful Magic Fruit series, featuring special Joker symbols that enhance win potential in a nostalgic, retro-inspired slot experience.

Designed for fans of traditional slot gameplay, Magic Fruits Dice features a classic three-reel, five-payline format paired with a retro fruit theme reminiscent of land-based machines. With its straightforward structure and easy-to-follow rules, the game focuses on delivering simple yet engaging entertainment centered around one standout feature.

At the heart of the gameplay is the Joker symbol, which acts as the highest-paying icon in the game. The Joker can appear alongside the four lowest-paying symbols as an additional icon displayed in their corner. When three of these special symbols land on a payline, players receive the corresponding payout, creating a clear and rewarding gameplay mechanic.

The title also incorporates Wazdan’s customisable Volatility Levels™, allowing players to adjust the gameplay experience to suit their preferred risk and reward style. This flexibility ensures the slot can appeal to different player profiles across a variety of regulated markets.

By focusing on a single, recognisable feature, Magic Fruits Dice reflects Wazdan’s engagement-driven approach to game development, delivering a tailored player experience designed to perform consistently for operators.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said:

“Magic Fruits Dice demonstrates our commitment to remaining an innovative supplier, even within the most classic of formats. As a team, we take great pride in evolving established series such as Magic Fruits while preserving the qualities that players value most.

“This release reflects our belief that the quality of the user’s experience is paramount. By combining a timeless three-reel structure with a distinctive Joker mechanic, we continue to go above and beyond for our partners, delivering games that are both familiar and capable of making a real impact across multiple markets.”

The post Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Adventures Campaign

Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize

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Evoplay, the award-winning game development studio, has officially concluded its largest-ever network campaign, Big Adventures, with the grand prize winner revealed during a live draw held on March 12.

Running for nine months from June 2025 to February 2026, the promotion became one of Evoplay’s most ambitious engagement initiatives to date. The campaign featured a €2.5 million total prize pool, distributed more than 115,000 random prizes, and delivered 180 days of player activity across participating operator platforms.

Throughout the promotion, players competed in multiple tournament phases while unlocking additional rewards through interactive mechanics such as Prize Drops and Wheel of Fortune events.

Although thousands of prizes were awarded during the campaign, the highlight came with the announcement of the Grand Mega Prize: a VIP trip to the Maldives for two, including flights, premium accommodation, and a curated island experience organised by Evoplay.

The winner was selected through a live random draw among the Top 100 players on the final leaderboard, recognising those who performed best throughout the tournament stages.

The recording of the draw is available here: https://youtube.com/live/mpPQB0MSyZM

In addition to the main prizes, Big Adventures also rewarded loyal players through quarterly giveaways, where top participants received the latest iPhone Pro Max devices.

Beyond player engagement, the campaign was also designed to deliver strong value for operators. Built-in gamification tools — including leaderboard APIs, promotional assets, and integrated campaign widgets — allowed operators to promote the event seamlessly across their platforms.

Following the success of Big Adventures, Evoplay has already launched its next large-scale campaign, Four Seasons of Legends, beginning with the Spring edition. The new initiative offers operators another opportunity to participate in a network-wide promotion aimed at boosting player engagement and retention.

Diana Larina, Head of Marketing at Evoplay, said:

“Big Adventures has been a landmark campaign for Evoplay and our operator partners. Over the past nine months we’ve seen incredible engagement from players around the world, with thousands of prizes won and strong participation across every phase of the campaign.

“The live finale was the perfect way to close the campaign and celebrate the community that took part, and we’re already looking ahead to the next major campaign, which will give operators even more opportunities to engage their players.”

The post Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics

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Million Games has unveiled Piggy Rush, a new feature-packed 5×3 video slot that blends classic fruit-themed visuals with modern gameplay mechanics and fixed jackpot opportunities.

Created by Yugo Workshop, part of the Million Stars partner studio programme, Piggy Rush marks the eighth collaboration between the two companies.

At the center of the game is the RushReel, a bonus reel that can activate during any spin. When triggered, it awards multipliers or additional Piggy Symbols, enhancing both line wins and the Cash Collect Feature to dynamically increase win potential.

Piggy Symbols play a crucial role in the gameplay. At the end of each spin, all Piggy Symbols transform simultaneously, either becoming matching paying symbols or turning into Coins and Collector symbols that activate the Cash Collect mode.

During the Cash Collect Feature, players gather coin values while competing for three fixed jackpots:

  • Mega – 1000x base bet

  • Major – 200x base bet

  • Mini – 50x base bet

With medium volatility and a maximum payout of up to 5,000x the bet, Piggy Rush is designed to appeal to a broad audience while still offering strong win potential.

Thomas Nimstad, CEO of Million Games, said:

“Piggy Rush demonstrates how strong base mechanics combined with layered bonus features can create accessible yet engaging gameplay. It’s another strong addition to our growing portfolio and a testament to the strength of our Million Stars partner programme.”

Piggy Rush is now available globally through Million Games for operators and aggregators.

The post Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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