Latest News
Parimatch becomes Official Betting Partner of LaLiga in the CIS region
Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility
Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).
Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.
This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.
The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”
Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”
Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.
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Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allen Terleto VP Global Partners and Ecosystem at Cockroach Labs
Continent 8 launches managed CockroachDB service for global iGaming infrastructure
Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, today announced the launch of its fully managed CockroachDB service. The offering expands Continent 8’s portfolio across AWS Outposts, hybrid cloud, and Kubernetes environments including AWS EKS – enabling operators and suppliers to deploy distributed, highly resilient data infrastructure.
The iGaming industry is entering a new phase defined by rapid scale, real-time player interactions, and increasingly complex regulatory requirements. Operators must support high-throughput transactional workloads across regulated markets while adhering to strict data sovereignty and compliance mandates – from the U.S. in each individual regulated state to country-specific regulations worldwide. At the same time, traditional monolithic databases are being pushed beyond their limits, struggling to scale dynamically and operate consistently across modern, distributed environments.
CockroachDB’s cloud-agnostic and PostgreSQL-compatible distributed architecture directly addresses these challenges by enabling strongly consistent transactions across regions and hybrid deployments. This allows operators to operate across markets while maintaining strict control over where data resides and how it is managed. Combined with Continent 8’s global footprint – spanning more than 100 locations across the globe in regulated jurisdictions – the service provides a foundation for deploying infrastructure closer to players without compromising compliance or performance.
“Continent 8 has always focused on delivering infrastructure that meets the unique demands of the iGaming industry – where performance, compliance, and uptime are non-negotiable,” said David Brace, Chief Alliance & Partnership Officer, AWS, at Continent 8 Technologies. “As our customers grow across regulated markets, the database becomes a critical component. Our managed CockroachDB service provides the consistency, resilience, and deployment flexibility required to support that growth.”
As operators scale into new markets and adopt hybrid deployment models spanning on-premises, cloud, and edge environments, the need for integrated, multi-region infrastructure continues to grow. By incorporating CockroachDB into its portfolio of hosting, cloud, connectivity, and cybersecurity solutions, Continent 8 delivers a unified platform designed to simplify operations while supporting massive scale in regulated environments.
“Partnerships like this are critical as operators move toward more integrated, ecosystem-driven infrastructure models,” said Allen Terleto, VP Global Partners and Ecosystem at Cockroach Labs. “By combining Continent 8’s managed services and AWS expertise with CockroachDB’s distributed SQL capabilities, we’re enabling customers to build and operate modern applications across hybrid environments with greater flexibility and control. It also strengthens the broader ISV ecosystem supporting iGaming, making it easier to bring new services to market on a data platform that can scale with the evolving demands of the industry.”
The post Continent 8 launches managed CockroachDB service for global iGaming infrastructure appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Golden Whale teams with Discerning Capital and PVX on AI-led “Scale in a Box” push
Deal links Golden Whale optimisation models with House Advantage Fund’s non-dilutive UA financing for regulated iGaming and social gaming operators.
Golden Whale has partnered with House Advantage Fund (“HAF”), co-managed by Discerning Capital & PVX, to combine AI-driven optimisation with non-dilutive user acquisition financing for regulated iGaming and social gaming companies.
The companies say the partnership ties Golden Whale’s predictive models to increased marketing investment through HAF, with the aim of directing spend using insight into player value and churn risk across the player lifecycle.
Eberhard Dürrschmid, CEO at Golden Whale, said: “This partnership introduces a new model for growth in iGaming. Operators have traditionally had to think about funding and optimisation as separate challenges, but bringing the two together changes the equation. By combining non-dilutive capital with continuously learning decision models, we are giving operators a way to grow with greater speed, more precision, transparency and far stronger control over the outcomes that matter.”
Davis Catlin, Managing Partner at Discerning Capital, added: Our strategy is clear: we bring the financing to companies and we partner with other groups who can bring their expertise to our borrower partners. We have gotten to know Eberhard and the team at Golden Whale very well over the past few years and believe they will bring tremendous value to our partner companies. It is a clear win-win: by helping companies optimize player behaviour more efficiently, Golden Whale enables our partners to generate higher returns on marketing and grow their businesses even faster. By creating partnerships, we can seamlessly offer our borrowers “Scale in a Box” with capital and the best-in-class tech partners around them.”
The post Golden Whale teams with Discerning Capital and PVX on AI-led “Scale in a Box” push appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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