Latest News
Parimatch becomes Official Betting Partner of LaLiga in the CIS region
Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility
Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).
Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.
This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.
The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”
Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”
Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.
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Best Platform Provider 2026
GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards
GR8 Tech has been awarded Best Platform Provider 2026 at the SiGMA Eurasia Awards, reaffirming its position as a leading technology partner for casino and sportsbook operators worldwide.
The recognition highlights the company’s ability to deliver a stable, high-performance platform that enables rapid market entry and seamless scalability across regulated and emerging markets.
The award reflects GR8 Tech’s Platform for Champions philosophy—a full-stack iGaming platform engineered for speed, flexibility, and reliability under peak operational loads. Designed to support both casino and sportsbook businesses, the platform allows operators to configure, localize, and scale efficiently while maintaining consistent performance across jurisdictions.
A key driver behind the win is GR8 Tech’s recently launched Crypto Turnkey solution, which combines a comprehensive sportsbook and casino offering with native multi-wallet functionality. This solution enables operators to enter crypto-friendly markets faster, streamline payments, and offer modern betting experiences tailored to evolving player preferences.
Commenting on the achievement, Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech, said:
“Awards are meaningful when they reflect real-world performance. This recognition confirms that operators can rely on our platform when entering new markets and scaling under pressure. The Platform for Champions is built to perform when it matters most, and we’ll continue delivering the competitive advantages our partners need to succeed locally and globally.”
The Best Platform Provider 2026 title follows GR8 Tech’s recent accolade as Best Software Supplier of the Year at the European iGaming Awards, further cementing the company’s reputation as a top-tier iGaming technology provider.
With a focus on rapid integration, smart localization, and long-term scalability, GR8 Tech continues to set new benchmarks for platform performance and innovation in the global iGaming industry. Operators looking to launch faster and scale with confidence can explore GR8 Tech’s award-winning Platform for Champions through personalized demos and consultations.
The post GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand sponsorship Brazil
Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026
Esportes da Sorte, one of Brazil’s leading iGaming brands, has announced a major nationwide sponsorship for Carnival 2026, securing an official presence at the country’s most iconic and culturally significant celebrations.
The initiative marks one of the most extensive Carnival activation projects ever undertaken by a gaming company in Brazil.
For Carnival 2026, Esportes da Sorte will serve as an official sponsor in seven Brazilian capitals: Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal, and Maceió. In addition, the brand will have a strong presence in Olinda, a city internationally recognized for its cultural heritage, along with targeted activations in Caicó (Rio Grande do Norte), a key production hub for the company’s promotional materials.
This nationwide project reflects Esportes da Sorte’s long-term commitment to Brazilian popular culture and its continued investment in community-based celebrations across multiple regions. The 2026 Carnival strategy has been developed city by city, embracing the diversity of Carnival expressions—from traditional street blocos and electric trios to large-scale urban stages—while adapting visual identity, messaging, and experiences to local traditions and cultural narratives.
Darwin Filho, CEO of Esportes Gaming Brasil, emphasized the cultural importance of the initiative:
“Carnival is part of Brazil’s identity and has always been part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations reinforces our long-term commitment to Brazilian culture, to the cities, and to the people who bring this festival to life in the streets.”
Marcela Campos, Vice President of Esportes Gaming Brasil, highlighted the localized approach behind the project: “Our Carnival strategy was carefully designed for each city, respecting its unique traditions and cultural characteristics. The goal is to create authentic experiences for Carnival-goers and integrate the brand organically into each celebration—whether through blocos, electric trios, or major urban hubs.”
Beyond on-the-ground activations, Esportes da Sorte’s Carnival 2026 campaign includes a comprehensive media and engagement strategy. The initiative will feature coordinated activations across television, radio, out-of-home advertising, and a national public relations campaign before, during, and after Carnival. Content creation and influencer partnerships will further amplify reach, capturing behind-the-scenes moments and authentic Carnival experiences across multiple locations.
Following its presence in more than 100 blocos and street parties during Carnival 2025, Esportes da Sorte is significantly expanding its footprint for 2026. The nationwide sponsorship solidifies the brand’s leadership role at Brazil’s largest cultural event and strengthens its positioning at the intersection of entertainment, culture, and gaming.
The post Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026
Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.
The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.
This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.
“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.
Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.
The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.
In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.
The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.
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