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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

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Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

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Alea

Alea Leads Brazil iGaming Talks in São Paulo

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Alea is set to take a leading role in São Paulo as the Headline Partner for NEXT.io Focus Brazil, returning for a second straight year to one of the most important gatherings in the country’s regulated iGaming calendar.

The invite-only event takes place on Monday, 6 April at Palacio Tangará and brings together around 100 senior industry decision-makers to examine how Brazil’s market is evolving beyond its launch phase.

The agenda will center on the market’s new reality, including changing player behavior, regulatory maturity, and the long-term sustainability of Brazil’s iGaming sector. Alea CEO Jordi Sendra will open the afternoon by joining the panel “Brazil 2026: The New Reality of Regulated Gambling,” where leaders from TQJ Bet, Esportes, and Stake Brazil will discuss how operators can stay competitive in a more structured environment.

Alea says its renewed partnership reflects the company’s growing commitment to Brazil and its deeper local presence. Over the past year, the company has invested in building a stronger on-the-ground structure to support partners across the market, with Sendra describing Brazil as a fast-changing but increasingly organized industry where open dialogue remains valuable.

The São Paulo appearance also connects directly to Alea’s wider South American push. After NEXT.io Focus Brazil, the team is shortlisted for Best Aggregator at the SiGMA South America Awards, before continuing discussions at SiGMA South America from 7–10 April at Booth N145, where the company will showcase its localized portfolio and technical support for operators navigating Brazil’s evolving market.

The post Alea Leads Brazil iGaming Talks in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BIG Cyber

BMM Showcases Gaming Tech at BiS SiGMA

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BMM Innovation Group is set to reinforce its leadership in compliance testing, cybersecurity, and professional training at the BiS SiGMA Americas, taking place from April 6–9 in São Paulo. Exhibiting at Stand F147, the company is doubling down on its long-term commitment to Brazil’s rapidly evolving regulated gaming ecosystem.

As one of the most dynamic gaming markets globally, Brazil presents both opportunity and complexity. BMM Innovation Group, through its specialized brands, is positioning itself as a critical enabler for operators, suppliers, and regulators navigating this fast-changing environment.

A Three-Pillar Approach to Gaming Compliance

Operating through its globally recognized divisions—BMM Testlabs, BIG Cyber, and RG24seven Virtual Training—the group delivers a comprehensive suite of services tailored to regulated gaming markets.

  • Testing & Certification: BMM Testlabs ensures that gaming products meet stringent regulatory standards, enabling smoother market entry.
  • Cybersecurity Solutions: BIG Cyber strengthens digital resilience, a growing necessity as gaming platforms become increasingly interconnected.
  • Compliance Training: RG24seven Virtual Training provides certification programs designed to equip employees with the knowledge required to meet regulatory obligations.

Strategic Focus on Brazil’s Gaming Boom

With more than 40 years of industry experience, BMM Testlabs continues to play a pivotal role in supporting Brazil’s regulatory framework. Its investment in local infrastructure, including a dedicated test lab in São Paulo, signals a strong, long-term commitment to the region.

According to Marzia Turrini, Global President of iGaming & Cybersecurity, Brazil stands out as one of the most promising regulated markets worldwide. She emphasized that ensuring integrity, compliance, and cybersecurity readiness is essential for sustainable growth in the sector.

This localized approach allows BMM to help stakeholders confidently launch products while adhering to evolving regulatory requirements—an increasingly important factor as Brazil formalizes its gaming laws.

Driving the Future of Regulated Gaming in Latin America

Attendees at BiS SiGMA Americas will have the opportunity to engage directly with BMM’s experts and explore how the company’s integrated solutions support the future of regulated gaming not only in Brazil but across Latin America.

From certification to cybersecurity and workforce training, BMM Innovation Group is positioning itself at the intersection of trust, technology, and regulation—three pillars that will define the next phase of growth in the global gaming industry.

Industry professionals interested in learning more or scheduling meetings with BMM representatives are encouraged to connect during the event to explore tailored solutions for their operational and compliance needs.

The post BMM Showcases Gaming Tech at BiS SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA

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New approvals in U.S. states and applications in Canadian provinces drive Catalist Sports’ latest expansion across regulated North American markets

Catalist Sports, a leading licensed supplier of sports betting content to the regulated U.S. marketplace, has continued to expand its regulated market footprint with new supplier licenses secured in Arkansas and Nebraska, alongside recently submitted Canadian applications in Ontario and Alberta.

Arkansas’ regulated sports betting market is set for significant growth, with major operators including DraftKings and FanDuel entering the state in March 2026. In addition to Arkansas, Catalist Sports has successfully obtained a supplier license in Nebraska.

Following the approval of its supplier license in Missouri, the latest state to regulate online gambling, in December, Catalist Sports is now licensed in 30 U.S. jurisdictions, with two Canadian provinces expected to follow.

These license updates reinforce Catalist Sports’ commitment to serving both U.S. and Canadian regulated betting markets with compliant, high-quality content and services.

“Securing licenses in new jurisdictions and strengthening our regulatory standing is fundamental to serving as a trusted, key supplier to our operator partners,” said James Monk, Vice President & General Manager of Catalist Sports.

“Arkansas represents an exciting next step for us, particularly as major brands prepare to enter the market. At the same time, our licenses in Nebraska, along with applications in Ontario and Alberta, and ongoing license upgrades, position Catalist to continue delivering scalable, compliant, and differentiated services to our partners.”

Catalist Sports’ expanding North American footprint supports the company’s broader strategy to provide licensed operators with premium data, live streaming, and advanced trading capabilities, helping partners maximize in-play engagement, product innovation, and long-term growth in regulated markets.

Catalist Sports distributes official data and live streaming rights from a vast portfolio of events to licensed U.S. sportsbooks. This includes top-tier tennis properties such as the Australian Open, ITF World Tour, Davis Cup, and Billie Jean King Cup, as well as events across soccer, basketball, and ice hockey, which power year-round engagement for sportsbooks seeking continuous, high-frequency, high-quality live betting content.

 

The post CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA appeared first on Americas iGaming & Sports Betting News.

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