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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

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Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

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BetVictor

ThrillTech-powered jackpot produces first millionaire as Scottish BetVictor player wins £1.7m

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A BetVictor player from Scotland has turned a small 10p jackpot side bet into an incredible £1,744,000 payout.

The lucky customer hit the top-tier Epic jackpot while playing the slot Magnificent Power Spartan, transforming a minimal wager into a life-changing prize.

The win was made possible through The Jackpots, an exclusive in-house jackpot product powered by ThrillTech, a global provider of side-bet jackpot technology for iGaming operators.

ThrillTech’s ThrillPots system was rolled out across the portfolio of gaming brands operated by BVGroup in December last year. The feature allows any qualifying spin to randomly trigger one of four progressive jackpots. In this case, a simple 10p side bet was enough to unlock the seven-figure Epic jackpot.

The Scottish BetVictor customer, who has chosen to remain anonymous, triggered the highest prize tier available—demonstrating that every spin carries the potential for a massive reward. The win has since been fully verified, and the payout is being processed in line with the operator’s standard verification and payment procedures.

Eoin Ryan, Director of Sportsbook & eGaming at BVGroup, said:
“We’re absolutely delighted to congratulate our first newly created millionaire.

This life-changing win perfectly showcases how The Jackpots system works, where any qualifying spin can trigger any of the available jackpots, including the Epic pot. We’re excited to deliver many more unforgettable moments for our customers throughout the year.”

Ben Bradtke, Co-Founder of ThrillTech, added:
“Seeing a 10p side bet turn into a £1.7 million win is exactly the kind of moment we designed ThrillPots to create. From the very beginning, our vision was to provide operators with a jackpot solution that genuinely excites players, where every qualifying spin carries real potential regardless of stake size. This win is a powerful example of that principle in action.

Working with BVGroup to launch The Jackpots across the BetVictor portfolio has been a fantastic collaboration. Their team understands how to integrate jackpot mechanics in a way that enhances the overall player experience while maintaining the highest standards of compliance and player protection.

We’re incredibly proud to see our technology deliver such a life-changing outcome and look forward to powering many more memorable jackpot moments for operators and players worldwide.”

The post ThrillTech-powered jackpot produces first millionaire as Scottish BetVictor player wins £1.7m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games’ Trollfufu Bonanza Bursts Onto the Scene

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Booming Games, a top supplier of high-quality gaming content, has officially released Trollfufu Bonanza, an exciting new slot game with a contemporary flair. The game features a 6×5 reel with Scatter Pays and offers a maximum win potential of 6,500x. Situated in the playful realms of Trollfufu filled with tricky creatures and sweet icons, the game offers an exciting adventure for gamers desiring intense competition.

Trollfufu Bonanza enables players to trigger a stream of victories with each spin, generating continuous thrill. Aligning one or more symbols anywhere on the display activates cascading reels, while players gathering Bonus symbols in the Capsule Machine will activate the Free Spins bonus feature, maintaining the rapid-paced excitement.

To improve the gaming experience, Free Spins may be activated at any time. Random Multipliers, varying between 2x and 100x, add the real enchantment and can enhance payouts on each cascade. Retriggers extend the excitement of Free Spins, while multipliers accumulate to offer significant payout opportunities. By choosing to buy the bonus feature, players can dive directly into the most exciting parts of the game whenever they wish.

Craig Asling, Director of Games at Booming Games, said: “We are committed to providing the ultimate gameplay experience, maximising choice and entertainment. We’re confident that players will love this latest edition to the Booming Games family. Watch as cascading wins and massive multipliers turn every spin into a wild, unpredictable adventure. Step into the mischievous world of Trollfufu Bonanza now!”

The post Booming Games’ Trollfufu Bonanza Bursts Onto the Scene appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2B iGaming

Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports

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Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.

Expanding Global Reach

The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.

  • Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.

  • Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.

These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.

Innovation at the Core

Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”

Looking Ahead

The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.

The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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