Latest News
Parimatch becomes Official Betting Partner of LaLiga in the CIS region
Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility
Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).
Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.
This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.
The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”
Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”
Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.
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Awards
Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026
Wildz Group brand Tuplaus has won the Slotsoo Finland Casino Awards 2026 “Pelillistämispäällikö” (Gamification Manager) title, according to a company announcement dated July 2026 from Ta ‘Xbiex, Malta.
Slotsoo’s organisers said: “Only a casino that has taken the gambling experience to a whole new level can be called a gamification manager.” Judges added that Tuplaus delivers “multidimensional gaming moments” that are “far from the monotonous spinning of classic slot machines”.
The judges also highlighted consistency in Tuplaus’ use of gamification from onboarding onwards. They said that “even with the welcome bonus, the player gets to progress step by step and unlock new benefits along the way, and not all the prizes fall into your lap at once. When you add in other promotions and gaming elements, the whole thing feels much more alive than the usual casino experience. Tuplaus shows that the best bonuses are not always the biggest, but they can also be the most fun”.
The company said the Slotsoo accolades assess “hundreds of brands” across multiple categories.
Tuplaus launched in 2025, when Wildz Group CEO Sam Brown said: “We’re exceptionally proud of this new product that will serve our players with the latest online casino experience. Our existing products, Wildz, Wheelz, Spinz, Caxino and Chipz already enjoy a convincing market share, and we’re optimistic that Tuplaus will meet with the same enthusiasm. We have a wide range of player rewards, bonuses, boosts, and more, [and] we’re confident players will love the latest addition to the Wildz Group family of online casinos.”
In the release, Tuplaus also pointed to Pay & Play functionality, no-registration onboarding, a catalogue of games from third-party providers, and frequent promotions as parts of its product proposition.
The post Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Elysium Studios
Swintt’s Elysium Studios launches Odyssey Hold & Win slot
Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x.
Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company. The theme draws on Greek mythology, with symbols including Odysseus, Calypso, Poseidon and Circe.
The core mechanic collects and pays all cash symbols on the reels whenever Odysseus lands, Swintt said. The release also includes a respin-style feature where three Athena symbols expand the grid, mirror cash values and award three respins, with the counter resetting when new cash symbols land.
A Free Spins feature triggers with three scatters and awards 10 spins, with cash symbols locking until collected, the company said. During Free Spins, Poseidon can combine all cash values into a single icon, Circe can add a random number of cash symbols, and Athena and Calypso can add spins or respins under specific conditions.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “The Odyssey is one of the most enduring tales of hardship, adventure and homecoming, making it the perfect inspiration for a slot that’s packed with memorable characters and exciting feature potential.
“With expanding reels, locked cash symbols, divine modifiers and wins of up to 3,317x, Odyssey Hold & Win is a fittingly epic addition to the Elysium Studios line-up and a title we believe will appeal strongly to operators looking to offer players a fresh take on Greek mythology.”
The post Swintt’s Elysium Studios launches Odyssey Hold & Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
alchemy gaming
Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot
Games Global has launched Rumble Kong CASHINGO
, a new jungle-themed online slot developed with exclusive studio partner Alchemy Gaming. The title went live on 23rd July 2026.
Rumble Kong CASHINGO
is a 5×5, 3,125 ways-to-win game built around an expanding CASHINGO
collection grid. Yellow Cash and Jackpot Bananas that land on the reels are reflected onto the grid during the base game and Free Spins, with completed horizontal, vertical or diagonal lines collecting and awarding the cash prizes and jackpot values shown.
The game also includes HOT MODE
, which can activate at random or after a 24-hour countdown. HOT MODE awards 5-10 spins where only Bananas appear on the reels, increasing the chance to add prizes to the CASHINGO
grid.
Bonus Tokens collected across all five rows trigger a Wheel Bonus offering jackpots, Free Spins or the 500x Free Spins feature. During Free Spins, a CASHINGO
Booster can apply multipliers of up to 200x across the grid, while a Super Scatter activates 500x Free Spins, applying a fixed 500x multiplier across the grid.
Marcus Thorpe-Fairall, Creative Director at Alchemy Gaming, said: “Rumble Kong CASHINGO
is built around the idea of giving players something to work towards on every spin. As the CASHINGO
grid grows, the game continues to open up, while HOT MODE
and the Wheel Bonus add extra variety and reward potential.
“Combined with the vibrant theme, it’s a title that is full of personality with plenty of opportunities to win.”
David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Alchemy Gaming has developed a title that combines familiar collection mechanics with a distinctive jungle theme and a strong line-up of engaging features.
“Rumble Kong CASHINGO
is another great addition to our portfolio, giving players an experience that evolves throughout the session while offering operators a feature-rich release with broad appeal.”
The post Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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