Asia
Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.
The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.
“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.
Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu format, which allows brands to take over billboards and other virtual outdoor sites within games.
“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.
The partnership is commencing on October 1st and will be rolled out in the region during Q4.
Powered by WPeMatico
Asia
Junglee Rummy Unveils the Grand Winnings Tournament Premiere Series with a 35 Crore INR Guaranteed Prize Pool
Junglee Rummy, India’s Most Trusted Rummy Site, has launched its highly anticipated GW Premiere Series, the final leg of its three-month-long Grand Winnings Tournament, with a guaranteed prize pool of 35 crore INR. Launched on 1 September 2024, the GW Premiere Series is designed to thrill rummy enthusiasts and test the sharpest minds in the game, culminating in a thrilling grand finale on 30 September 2024, where players will compete to win from a 2.5 crore INR guaranteed prize pool.
The Grand Winnings Tournament, which kicked off in July this year, has sparked immense excitement in the online rummy community by offering a total prize pool of over 90 crore INR. The tournament has already attracted more than 6 lakh players from across the country, with over 35 thousand winners so far. The tournament has featured standout campaigns, such as the GW Millionaire Series and the GW Azadi Series, each pushing the boundaries of skill gaming and strategic acumen. The GW Premiere Series aims to elevate the competitive spirit even further, featuring daily finales with a 40 lakh INR guaranteed prize pool. Players can also compete in weekly finales with a prize pool of up to 1.25 crore INR each.
Mohul Mukherjee, Vice President of Product Marketing and Communications at Junglee Games, said: “As the Grand Winnings Tournament culminates into the Grand Winnings Premiere Series, the red carpet is rolled out with even bigger rewards for players. The popularity of the series in the last two months bears testimony to the great passion our players have for the game, and we remain committed to providing them with an exceptionally rewarding experience.”
Junglee Rummy’s commitment to entertainment and skill-based competition shines through the GW Premiere Series. With the grand finale featuring a 2.5 crore INR guaranteed prize pool, the series promises unparalleled excitement and challenge, reiterating Junglee Rummy’s dedication to celebrating and rewarding the art of skill gaming.
The post Junglee Rummy Unveils the Grand Winnings Tournament Premiere Series with a 35 Crore INR Guaranteed Prize Pool appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Signs MoU with China Media Group and VSPO
The Esports World Cup Foundation (EWCF), on August 25, signed a Memorandum of Understanding (MoU) with China Media Group’s National Institute for Esports Development (NIED) and VSPO, the largest esports company in Asia, at the New Global Sport Conference (NGSC24).
The three-way agreement, signed during the New Global Sport Conference at the Four Seasons Hotel in Riyadh, is a significant step forward for the industry and aims to leverage the resource advantages of each organisation. It fosters collaboration within the sports culture industry, with a particular focus on esports and gaming.
The signing ceremony was attended by Mr. Faisal Bin Homran, Chief Product Officer of Esports World Cup Foundation; Mr. Xu Qiang, Director of the Youth Sports Programme Centre of China Media Group and Executive Vice President of NIED; and Dino Ying, Founder, Chairman and CEO of VSPO.
Under the terms of the MoU, all three organisations will collaborate on a wide range of initiatives within China. Key areas of cooperation include esports event broadcasting on CCTV, the application of cutting-edge technologies, market expansion and the promotion of event content.
Faisal Bin Homran said: “I welcome this collaboration between the Esports World Cup Foundation, China Media Group’s National Institute for Esports Development and VSPO. Together, with our combined platforms, expertise and resources, we are confident we can elevate the industry to new heights and continue to engage and inspire fans and audiences throughout China.”
Ying said: “It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development.”
The post Esports World Cup Foundation Signs MoU with China Media Group and VSPO appeared first on European Gaming Industry News.
Asia
BETBY STRENGHTENS 4RABET PARTNERSHIP WITH STRATEGIC AGREEMENT FOR ASIA EXPANSION
BETBY, the premium sports betting supplier, has announced the expansion of its long-standing partnership with 4rabet, building on their initial agreement to provide premium sportsbook solutions. This enhanced collaboration is now focused on capturing growth opportunities in the Asian market.
4rabet brings “extensive expertise and a deep understanding of the Asian market,” which will support BETBY’s goal of expanding its presence in the region. BETBY plans to introduce a variety of content and features specifically tailored for the Asian gaming community.
This latest development with a key industry partner further solidifies BETBY’s reputation for establishing successful partnerships, following several similar expansions announced in recent months.
Chris Nikolopoulos, CCO at BETBY, commented: “We are thrilled to expand our presence in the Asian market alongside 4rabet. We recognize the vast potential in the region and are dedicated to providing an exceptional sportsbook solution and betting experience for players there. This partnership is a significant milestone in our mission to deliver innovative betting experiences, including our popular esports content, that resonate with the Asian audience.”
Alex Petrenko, Head of Sportsbook at 4rabet, added: “4rabet continues to enhance its specialized offerings for the Asian market through strong partnerships with industry leaders, guided by our comprehensive 360-degree approach. BETBY shares our commitment to delivering top-tier sports betting entertainment, and I am confident that this long-term partnership will be mutually beneficial for both companies.”
The post BETBY STRENGHTENS 4RABET PARTNERSHIP WITH STRATEGIC AGREEMENT FOR ASIA EXPANSION appeared first on European Gaming Industry News.
-
Brazil7 days ago
Salsa Technology Announces Thiago Valadão as Country Manager for Brazil
-
Evoplay7 days ago
Winpot.mx adds Evoplay to well-stocked game lobby
-
Aleksandra Drigo Sales Director at CasinoCanada7 days ago
CasinoCanada Announces A New Partnership With RollXO Casino By N1 Partners
-
Compliance Updates6 days ago
Google Updates Gambling Ad Policy for Germany
-
Compliance Updates7 days ago
Swedish Regulator Gets Increased Powers for Online Gambling Intervention
-
Asia7 days ago
Esports World Cup Foundation Signs MoU with China Media Group and VSPO
-
FanDuel5 days ago
FanDuel Launches “Trusted Voices: Conversations About Betting” Focused on Helping Parents and Families Discuss Gambling
-
Latest News6 days ago
Hölle Games Releases New Holla Franchise Title