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Pariplay Diversifies Fusion™ with Content from Five New Software Providers

Published

6 years ago

September 25, 2020

Reading Time: 2 minutes

Aggregation platform’s integration of online casino games from content providers serving multiple markets consolidates Pariplay’s presence in Europe and beyond

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion’s evolution. The platform’s addition of content from Booming Games, Gaming 1, Patagonia, SYNOT Games, and Triple Cherry, extends Fusion’s reach in Spain, Germany and multiple other Central and Eastern European markets, and further reinforces their commitment to having more games in more markets

Pariplay’s latest expansion of Fusion, comes in response to strong actual and projected growth European regulated markets. The Spanish gaming regulator reports that the online casino vertical increased 16% year-over-year in Q1, while the wider EU iGaming market overall is expected to grow to $30bn by 2022, according to the EGBA.

Against the backdrop of the evolving gaming space, operators who take a market segmented approach will benefit from Fusion’s latest integrations. Operators focused on Spain can leverage content from Valencia, Spain-headquartered Triple Cherry, whose Tomoe’s Sushi Bar and Thunder Rock slots and broader portfolio is tailored specifically to Spanish players. Salsa Technology, with a strong Latin American presence and a games portfolio that includes a wide range of video bingo geared towards European players, also supports a Spain-focused strategy.

New Fusion by the Malta-based Booming Games, which has built up a sterling reputation with state-of-the-art games such as Burning Classics, Gold Vein and Lucky Scarabs.

Fusion’s latest expansion sees the platform integrated with over 70 third-party software providers, complemented by Pariplay’s own sophisticated original and branded slots portfolio, with Jackpot Fortunes, Wild Candy, Torro’s Gold, and Dragons of the North, among recent releases.

Christine Lewis, Pariplay’s newly appointed Chief Commercial Office and Manager Director Malta, said: “We are very excited to welcome these five established brands to Pariplay’s extensive portfolio of third-party content providers. Having just joined the Pariplay leadership team earlier this month, I am already impressed by the steps they have been taking towards extending their footprint in the global regulated market. Bringing on specialists focused across specific markets and game sets really helps strengthen Pariplay’s content portfolio, which will help us onboard even more operators.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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