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Soft2Bet strengthens executive team with Max Portelli hire
Casino and sportsbook platform provider Soft2Bet has hired Max Portelli as its new Chief Financial Officer.
Portelli brings years of experience in accounting and auditing roles, starting his career with KPMG Malta before becoming the Financial Reporting Accountant for the airline of the Maltese islands. Prior to joining Soft2bet, he spent more than five years working as Chief Financial Officer for the payment services provider Entercash.
Soft2Bet’s new CFO boasts proficient skills in management, accounting and payroll, along with an extensive knowledge and understanding of external audits and International Financial Reporting Standards (IFRS).
Portelli will be based in Soft2Bet’s Malta offices as the company prepares to receive further certification from within the EU in addition to its SGA, MGA and Curacao licences.
Commenting on the hire, Soft2Bet CEO Boris Chaikin said: “We are thrilled to name Max Portelli as our new Chief Financial Officer, and have no doubt that he will be a fantastic asset for our company going forward.
“Max’s extensive experience and skills speak for themselves, and on behalf of the entire team I’d like to welcome him warmly into the Soft2Bet family.”
Soft2Bet CFO Max Portelli added: “I’m delighted to be joining Soft2Bet, an acclaimed industry leader with a world class product offering and a strong track-record in regulated territories across the globe.
“With promising commercial opportunities lined up for the near future, as well as the impressive succession of product launches and new market entries announced in recent weeks, it’s an exciting time to be a Soft2Bet employee.”
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Amelco
Mindway AI Announces Strategic Partnership with Amelco
Mindway AI, a leader in AI-driven responsible gambling solutions, has announced a strategic partnership with Amelco, a renowned B2B platform provider known for building bespoke trading and sportsbook solutions for the gambling industry’s leading operators, including Fanatics, Hard Rock Bet, Entain, and Flutter Entertainment. The collaboration aims to extend Amelco’s compliance and licensing services globally, enhancing player protection and regulatory adherence across multiple markets.
Founded in 2006 by veterans of the global financial sector, Amelco has positioned itself at the forefront of the industry through its advanced modular end-to-end solutions and harnesses the best technical talent to deliver innovative solutions to top-tier global partners.
Mindway AI will integrate its pioneering RG technology with Amelco’s robust platform, bolstering the compliance toolkit available to operators. This partnership underscores a shared commitment to responsible gaming practices and sets new benchmarks for regulatory compliance and player safety worldwide.
“Partnering with Amelco aligns perfectly with our mission to promote safer gambling environments globally. Amelco’s in-depth industry expertise and innovative solutions create the perfect synergy for integrating our AI-driven compliance tools, helping operators navigate the complex landscape of global gambling regulations,” said Rasmus Kjaergaard, CEO at Mindway AI.
Brandon Walker, Head of Business Development at Amelco, added: “At Amelco, we pride ourselves on delivering the industry’s most advanced technology – and partnering with Mindway AI reinforces that commitment.
“By providing our tier-one operators with these market-leading AI tools, we are ensuring that the world’s biggest brands have the best-in-class protection they need to lead the way in responsible gaming.”
The post Mindway AI Announces Strategic Partnership with Amelco appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Clara Steffen Managing Director at Iron Heart Games
Yggdrasil Taps Iron Heart Games for YGG Masters Lineup
Yggdrasil has welcomed a new, ambitious provider to its lineup of YGG Masters partners in independent slot supplier Iron Heart Games, as the program continues to draw in top boutique studios, offering exclusive content from some of the finest game developers in the industry.
Iron Heart is emphasizing math and volatility, with every title centered on cinematic themes, unique characters, and unforgettable soundscapes. Blending narrative development with captivating visuals, the studio’s initial games are designed to integrate smoothly into Yggdrasil’s mythology-focused content collection.
Through the YGG Masters program, Iron Heart Games will be able to utilize all of the supplier’s Game Engagement Mechanics (GEMs) for its content and will also have a full path to market through Yggdrasil’s distribution network.
Iron Heart Games is the 24th studio to participate in the program, allowing boutique developers to utilize Yggdrasil’s technology to create top-quality titles that have achieved success in international markets, featuring a variety of themes, styles, and mathematical models.
Zoe Bird, Head of Masters at Yggdrasil, said: “At Yggdrasil, we love working with bold, independent studios that want to do things a little differently, and that is exactly what we see in Iron Heart Games.
“Iron Heart Games’ creativity coupled with our leading technology and tools makes this partnership a winning combination that sees us strengthening our successful and growing YGG Masters offering.”
Clara Steffen, Managing Director at Iron Heart Games, said: “Partnering with Yggdrasil marks a defining milestone for Iron Heart Games. We’ve built our studio around disciplined game design, strong math, and cinematic storytelling and Yggdrasil gives us the scale and infrastructure to bring that vision to a global audience.
“Through YGG Masters, we can stay focused on crafting standout titles while leveraging a distribution network that is second to none.”
The post Yggdrasil Taps Iron Heart Games for YGG Masters Lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eric Castro Head of Games Content Casino & Games at Paf Group
Octoplay Advances Global Expansion Strategy in Partnership with Paf
Octoplay is speeding up its international expansion by launching with Paf. The merger allows the studio’s collection of games to be available to a top Nordic operator, thereby broadening the company’s presence in regulated markets.
This rollout comes after a phase of swift growth in regulated markets. In January 2026, Octoplay launched with Superbet in Brazil and PokerStars in Italy and Spain. This momentum follows the company’s biggest U.S. market launch thus far in Michigan, going live at the same time as BetMGM, FanDuel, Fanatics, and Rush Street Interactive.
“Launching with Paf highlights our momentum in delivering content to the industry’s leading operators,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership represents a significant step in our strategy as we continue our rapid rollout across regulated markets worldwide.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Eric Castro, Head of Games Content Casino & Games at Paf Group. “Their track record of delivering high-quality gaming experiences aligns with our commitment to providing the best entertainment to our customers.”
Octoplay has obtained active licenses in 15 regions, comprising the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, and Brazil. This swift expansion, accomplished in under three years since the company’s launch, establishes Octoplay as a collaborator for major operators in significant global markets.
The post Octoplay Advances Global Expansion Strategy in Partnership with Paf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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