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Betting Billions on Sports & E-Sports: CEO’s of DraftKings, FansUnite, Electronic Arts, Penn National Gaming Discuss New Opportunities & Digital Transformation of Gaming Entertainment

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Wall Street Reporter, the trusted name in financial news since 1843, has published reports on the latest comments and insights from leaders at: DraftKings (NASDAQ: DKNG) FansUnite (OTC: FUNFF) (CSE: FANS) Electronic Arts (NASDAQ: EA) Penn National Gaming (NASDAQ: PENN).

Accelerating Digital Transformation is creating new opportunities in the sports and e-sports betting, and digital gaming business. E-sports is an exploding new gaming category, with global audiences which now exceed major live sporting events. Wagering on e-sports is now a fast-growing multi-billion dollar global market. Wall Street Reporter highlights tech and gaming leaders comments and insights from recent earnings calls, which give insights into these new trends.

DraftKings Inc. (NASDAQ: DKNG), CEO Jason Robins: “Huge Pent-up Demand for Sports Betting”
“..As sports have started to return, we saw revenue improve sequentially each month in the quarter, with June revenue increasing 20% year-over-year on a pro forma basis. This strong overall results and improvement are due to our product innovation, our entry into new jurisdiction, and pent-up demand for sports betting as Live Sports like Golf, European Soccer, NASCAR and UFC started to return. In the first two weeks of MLBs return, we saw three times the handle compared to the first two weeks of the 2019 MLB season. In the first week of the NHL’s return, our handle is more than twice the handle of first week of 2019 NHL playoff….”

“…We’re seeing great momentum across multiple states and continue to work to bring legal sports betting to more Americans….DraftKings is now live in nine states for mobile sports betting and in three states for iGaming… We’re lasered in on entering new states as soon as possible.”

“..We significantly expanded our eSports offering and have seen exponential growth in this category. We added popular Madden simulated games and began to include streaming sports within our app, which has become a very popular feature. In fact, since the return of the NHL, the NBA, and Major League Baseball, users have continued to engage with eSports, which gives us confidence in that product’s future….We believe eSports is going to be a huge category – it’s when not if…we believe ultimately eSports betting will be if not the biggest, certainly one of the biggest categories of sports betting over the long-term.”

FansUnite (OTC: FUNFF) (CSE: FANS) “Bringing E-Sports Betting to Multi-Billion Dollar US Markets”
FansUnite (OTC: FUNFF) (CSE: FANS) is a recent presenter at Wall Street Reporter’s “Next Super Stock” livestream investor events. FUNFF CEO Scott Burton and President Darius Eghdami, shared with investor audiences their goal for making FUNFF a major player in the multi-billion dollar global market for iGaming, Esports, and sports betting.

E-Sports betting is an exploding global market, with millions of players now actively betting on games like: Counter-Strike, Dota 2, and League of Legends, Overwatch, Call of Duty, iRacing and others. FUNFF offers a complete iGaming platform “Chameleon Gaming Platform” which combines, sports, e-sports, and iGaming, geared to the next generation of online bettors and casino players – which enables pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. FUNFF operates multiple B2C online gaming brands and also licenses B2B software for the online gambling industry. FUNFF is now rapidly expanding in international markets with it’s own esports/igaming products – as well as white label solutions which offer innovative new games for established online gaming operators.

Now, FUNFF is entering the U.S. market by offering E-Sports betting solutions to casino sportsbooks, in partnership with GameCo, a Las Vegas based pioneer in skill based iGaming products. E-sports betting is highly attractive for casino operators, as it brings in younger players – a key demographic casinos are depending on. GameCo has gaming licenses in about 25 jurisdictions including, New Jersey and Nevada, and this partnership agreement will give FUNFF early mover advantage in the U.S. E-sports &iGaming market. “E-sports is a key component to any traditional sportsbooks future betting offering. This partnership with GameCo is a significant inflection point for FansUnite and accelerates our plans to enter the US market by at least 6-12 months.”, noted CEO Scott Burton.

September 9 – FUNFF reports 412% increase in year-over-year gross Gaming Revenue, at it’s “McBookie” B2C platform which operates in Scotland.

August 22 – FUNFF announces online gaming pioneer James Keane, is joining it’s Board of Directors. James Keane is a pioneer in the online gaming space and was a key member of the ParadisePoker.com founding team in 2001. James helped grow Paradise into one of the top 3 poker sites in the world and oversaw its acquisition by Sportingbet.

Electronic Arts Inc. (NASDAQ: EA) Andrew Wilson, CEO: “Appetite for E-Sports Insatiable”

“..Esports TV broadcast hours in U.S. in April were up 250% over last year. And April alone was 30% bigger than all of calendar year 2019. So, we’re seeing tremendous engagement in the unbelievable creativity and innovation that our teams are delivering…we’ve been able to deliver hundreds and hundreds of hours of esports content completely remotely with hosts, broadcasters, players and fans all safely at home. I believe this will accelerate our ability to develop and deliver amazing esports content to a global audience and continue to fulfill the insatiable appetite that is absolutely there that we’re seeing right now.”

“EA SPORTS is a pillar of our portfolio and continues to bring more players together. FIFA is one of the biggest and most engaging entertainment franchises in the world. With approximately 100 million players engaging globally in our FIFA franchise, more than 25 million unique players have joined FIFA 20 so far, with VOLTA opening up an entirely new dimension to the game, and FIFA Ultimate Team continuing to grow as the most popular mode. FIFA Online in Asia also continues its momentum, significantly outperforming our expectations. Madden NFL is a cultural icon in football, gaming and entertainment, and it just had its biggest year ever. We took a new approach to launching and rolling out new modes of play in Madden NFL 20, and the result was the highest engagement levels in franchise history….Apex Legends was the most downloaded free-to-play game on PS4 in 2019, and continues to grow as an innovative, long-term service for players. Our Apex esports tournaments have generated approximately two times the average viewing audience of other top esports leagues.“

“Looking to FY21, we are growing our portfolio of high-quality and innovative new games. We are planning to launch 14 new titles to players this fiscal year. That includes four new EA SPORTS titles, FIFA, Madden, NHL and one more unannounced sports title, all of which deliver on the mix of creativity, authenticity and quality that sets EA SPORTS apart. EA SPORTS will also lead for us on the next-generation consoles this year….”

“Our ability to fulfill important motivations for players, inspiration, escape, social connection, competition, creation, and learning has brought more people to connect and spend time in our games in the recent weeks and months of COVID-19 stay-at-home orders. We’ve seen games be a source of joy for hundreds of millions of players. We will now look to be delivering for these players for a long time to come…Our focus continues to be on delivering great games and content through the breadth and depth of our portfolio, in our ongoing live services, and by connecting more players through our games via more distribution channels and platforms.”

Penn National Gaming, Inc. (NASDAQ: PENN) CEO, Jay Snowden: “Positioned to Thrive with Barstool Sports & Digital Transformation of Gaming”

“…we’re most excited about the potential for significant long-term growth and value creation through our highly differentiated omnichannel strategy. To that end, we look forward to the launch of our Barstool Sportsbook mobile app in September here in Pennsylvania. We think Barstool’s loyal followers and our existing casino guests will greet unlike anything in the market today…our Hollywood branded real money iCasino product in Pennsylvania continues to grow nicely even after the reopening of our casinos the last couple of months, with a meaningful portion of our revenues coming from our inactive database. Our proven ability to convert our casino database together with our partnership with Barstool Sports will provide significant organic customer acquisition and cross-sell opportunities. In sum, we believe we are extremely well positioned to capture an outsized share of the growing US sports betting and iCasino market…Despite the ongoing uncertainties with this pandemic, we’re extremely excited for the future and believe all the seeds we planted throughout 2020 will provide a strong foundation for new growth and opportunity ahead.”

“…we’ve taken our time to launch Barstool because we’re launching a very competitive product with things like traveling wallet. I think our bet flip experience is second to none, the intuitiveness of how to use the app and importantly the exclusive betting options is really the differentiation that we’re going to I think be able to deliver, it’s going to get better over time, but even day one and I am not going to get too much detail here because we’re yet to see it when we launch it. You’re going to see a lot of opportunities to engage with Dave Portnoy and Big Cat and Brandon Walker and Marty Mush and many others at Barstool if you want bet with them or you want to bet against them, if you want to save their bets. These are things we’re going to be able to do day one and I think you should imagine that the content and the branding integration into our app with Barstool is just going to get better and better and better every time we do a version release and we think that we’ll be to do a new version release probably every six weeks after we launch, so I’m excited about everything…”

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High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario

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High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.

Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.

“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.

Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.

“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.

Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.

The post High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario appeared first on Americas iGaming & Sports Betting News.

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Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation

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Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.

“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.

“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.

Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.

Brightstar serves nearly 90 lottery customers and their players on six continents.

The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.

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ComeOn Launches New Marketing Campaign in Ontario

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ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.

Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.

The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.

To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.

At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”

The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.

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