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Eek! Games Invites Anzu to House Party with New Partnership Announcement

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Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu’s solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy.

House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of the ’80s and ’90s. The PC-based game was an immediate hit with fans, racking up 30,000 downloads in the first weeks of release in 2017 and surpassing 600,000 sales to date. On Steam, the leading platform for game sales, House Party has achieved a 90% positive reviews and is most popular with American and Chinese audiences.

The open-ended social simulator puts players in control of the story with each point-and-click action. Players can get up to the same hijinks they would during a real-life party such as taking a dip in the jacuzzi or dancing the night away with other characters. The way the game replicates typical party actions lends itself well to the incorporation of real-world ads which will further enhance the gameplay reality. For example, instead of players trying to steal bottles of booze with fake labels, they would reach for a bottle with a real brand label on it.

The integration of Anzu’s platform comes at an opportune time for House Party as the company prepares for the game’s full release in 2021. Of the partnership, Bobby Ricci, CEO of Eek! games, said, “We think Anzu is a great way to both help support the development of the game, while at the same time being conscious of not breaking the player’s immersion. We’re excited about the partnership and are looking forward to working together!”

Anzu, which recently won the ESI Digital Summer The Clutch Digital pitch competition, is the first and only solution of its kind that allows game publishers to integrate scalable, programmatically served blended in-game ads from top-tier international advertisers, delivering them across PC, console, and mobile games. The ad tech company has positioned itself as a leader in the market, being the first and only to offer a full-suite of AdTech integrations, including ad verification in partnership with Cheq, fraud detection in partnership with Forensiq, and campaign effectiveness measurement in partnership with Nielsen. They are also the only company to earn an ISO 27001 security certification.

“The video game market is exploding right now and is expected to be worth $200 billion by 2023, making it an exciting time for the ecosystem. At Anzu, we continually strive to deliver best-in-class services with ad verification, fraud prevention, and audience-based targeting tools,” said Itamar Benedy, Anzu’s Co-Founder and CEO. “Our partnership with Eek! is very exciting because the game uniquely lends itself to creative opportunities for advertisers. In the beta version of the game, players encountered fake brands, but now brands can join the party and play with ad content while connecting with players in an unobtrusive way. Players already responded well to the introduction of real celebrity personalities in the game, and we know they will love encountering real brands.”

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HIPTHER Prague Summit 2026 Becomes History: 400 Industry Leaders Celebrate 10 Years of Impact in a Landmark Edition

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The HIPTHER Prague Summit 2026 has officially concluded, marking not only the end of another exceptional edition, but the celebration of a defining milestone: 10 Years of Impact.

Bringing together nearly 400 professionals from across iGaming, technology, fintech, compliance, AI, and blockchain, this year’s summit stood as the most ambitious and dynamic edition to date — two days of high-level insights, meaningful connections, hands-on learning, and unforgettable experiences.

From early-morning wellness sessions to late-night celebrations, HIPTHER Prague Summit 2026 delivered a complete, immersive industry experience — one that will be remembered as a benchmark moment for the European Gaming & Tech ecosystem.

A Summit Designed for Insight, Strategy & Real Connections

Held on 24–25 March 2026 at OREA Hotel Andel’s Prague, the summit once again proved why it remains a cornerstone event where technology, compliance, and innovation converge.

The 10th Anniversary edition expanded into its full-scale format featuring:

  • Three core conference stages
  • The hands-on HIPTHER Academy
  • The GamingTECH CEE Awards 2026
  • Curated networking experiences across every touchpoint

The result? A boutique, high-impact environment where conversations weren’t just happening — they were shaping the next decade of the industry.

Four Stages. One Unified Vision of the Future

The summit unfolded across four stages, bringing together compliance, regulation, business strategy, and innovation into one cohesive narrative. From regulatory deep dives and enforcement trends to cross-industry discussions spanning iGaming, fintech, AI, and media, the agenda balanced specialization with meaningful dialogue between operators, suppliers, and advisors.

A standout element was the dedicated Responsible Gaming & Player Safety focus on Day 2, curated by the Institute for Gambling Regulation (IPRH). This track placed player protection and sustainable industry growth at the forefront, addressing emerging risks, early detection mechanisms, and the need for greater cross-border regulatory alignment through expert-led panels and case-driven discussions.

Elevating the conference, the HIPTHER Academy further expanded the summit’s scope into a practical learning environment, offering hands-on workshops and certifications across AI, compliance, marketing, and leadership. With a clear emphasis on real-world application, the Academy positioned itself as a platform for professionals looking to strengthen both their expertise and strategic impact.

Networking: From Morning Energy to Nights of Excellence

At HIPTHER Prague Summit 2026, networking extended far beyond the conference floor, shaping the experience from early morning and delicious breaks, to late-night celebrations.

The days began with intention, from a calming yoga session on Day 1 to the Morning Networking Run on Day 2 — blending wellness, movement, and connection in true #hipthers style.

As evening fell, the spotlight turned to recognition and celebration. The GamingTECH CEE Awards 2026 honoured the industry’s standout performers, announced in the exciting Endorphina Club Party & Awards Ceremony at Buddha-Bar Prague. As the official Awards Ceremony & Party Sponsor, Endorphina delivered a premium networking experience where prestige met Asian culture and vibrant energy.

The momentum continued with the Closing Party at Reduta Jazz Club, while the now-traditional Unofficial Karaoke Afterparty added a final, memorable touch — proving once again that the strongest connections are often built beyond the stage.

Powered by Industry Leaders: Our Sponsors

The success of HIPTHER Prague Summit 2026 was made possible thanks to the incredible support of its partners and sponsors:

  • Grand Stage Sponsor: Tom Horn Gaming
  • Grand Quality & Compliance Sponsor: Gaming Laboratories International (GLI)
  • Silver Sponsor & Badge/Bracelet Sponsor: Kanggiten
  • Awards Ceremony & Party Sponsor: Endorphina
  • Lanyard Sponsor: DSTGAMING
  • General Sponsors: Gaming in Poland, RM Legal, WinSpirit Casino

Their continued support reflects a shared commitment to advancing innovation, compliance, and collaboration across the industry.

A Decade of Impact — And the Next Chapter Begins

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition didn’t just celebrate the past — it set the tone for what comes next.

Zoltan Tündik – HIPTHER Co-Founder & Head of Business stated: “Reaching the 10-year milestone with the HIPTHER Prague Summit is a proud moment of reflection for us. With 19 years of navigating the ever-evolving media and news landscape, we have seen firsthand how vital authentic connection is to industry progress. This edition was a celebration of a decade of impact, but it was also a launchpad for our next chapter. Over the next five years, our focus is on consolidation. We are deepening our roots in the CEE, D-A-CH, Baltic, and Nordic regions. However, we aren’t standing still. We are thrilled to announce the upcoming launch of the HIPTHER Balkans Summit in 2027, and we are keeping a very close watch on North America. The market there is ripe for the unique ‘HIPTHER-style’ of boutique, high-value networking, and I suspect we may have some surprises in store for that region very soon.”

Get ready for the next great chapter starting next year — Save the Date & Join us:  23–24 March 2027

Over the last decade, HIPTHER Prague Summit has grown into a trusted platform for knowledge-sharing, cross-border dialogue, and real business connections, bringing together regulators, operators, innovators, and decision-makers shaping the future of Gaming & Tech .

And if this edition proved anything, it’s that the next decade will be even bigger.

The post HIPTHER Prague Summit 2026 Becomes History: 400 Industry Leaders Celebrate 10 Years of Impact in a Landmark Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

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International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

  • Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
  • Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
  • Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
  • Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
  • Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions

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Sporting Risk, the sports analytics company specializing in predictive models for market-leading pricing and betting content, has announced the extension of its soccer distribution agreement with Sportradar Group AG.

Sporting Risk’s team and player stat markets are now accessible to Sportradar’s global network of 800 sportsbook operator clients via the Unified Odds Feed (UOF). Covering up to 50 pre-match competitions and 24 in-play competitions, the extensive player market coverage and combinability enhances Sportradar’s existing soccer portfolio. This portfolio already includes exclusive betting data agreements with AFC, Bundesliga, CONMEBOL, CONCACAF, CAF, MLS, and UEFA, offering operators a comprehensive, standout soccer betting experience.

For the upcoming World Cup, Sporting Risk will expand its offering to include 100+ player markets, spanning singles, head-to-head, micro markets, and multis, ensuring players have a wide range of betting opportunities.

Sporting Risk’s solutions are designed for real-time engagement, delivering fast, relevant, and entertaining betting options that align with player behaviour and market demand.

Andy Phillips, CBDO at SportingRisk.com, said:
“We’re thrilled to extend our partnership with Sportradar and reach its unmatched operator network. With the World Cup on the horizon, it’s the perfect time to enhance our offering for the tournament. Together, we’re redefining how player data and analytics power the next generation of betting experiences.”

Karl Danzer, SVP Business Development, Sports Content at Sportradar, added:
“Partnering with Sporting Risk ensures our operator clients have access to a market-leading soccer portfolio, helping drive engagement with the world’s most popular sport.”

The post Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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