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Opera GX becomes the world’s first browser with dynamic background music

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Opera GX, the world’s first browser designed for people who love PC gaming, is releasing a major new feature still unknown to other browsers: adaptive background music. The new functionality aims to bring an immersive sound experience known from gaming to web browsing.

Opera GX initially launched in 2019 with sound effects designed by the acclaimed composer Ruben Rincón and the Berlinist band, known for the Bafta-nominated soundtrack to Gris. The same team is responsible for the new dynamic background music in Opera GX.

We are excited to finally reveal the entire concept we’ve had in mind: We wanted to give our browser the immersive sound experience known from games, where a perfectly-composed soundtrack lets you focus more, forget about any worries and boosts your overall experience by adapting to the task at hand. I believe we have succeeded,” said Maciej Kocemba, product Director of Opera GX.

The dynamic background music in Opera GX is an ambient downtempo that boosts the users’ focus. It intensifies whenever users are actively browsing the web, clicking on links or typing, and becomes less dramatic and calmer whenever they become less active. It is aimed to disappear into the background but to also be missed once it’s gone.

The background music as well as all browser sound effects can be individually toggled on and off in the browser’s setting in the Browser sounds section.

GX Composer Award at Game Music Festival 2020

We see the initial background music as just a start and would like to provide more options to our users in the future. Just as there are fans of different game genres, people love different types of background music. That’s why we want to give more game score composers the opportunity to present their music to millions of Opera GX users around the globe,” added Maciej Kocemba.

To make this vision a reality, Opera GX has partnered with the international Game Music Festival and sponsored its annual GMF 2020 High Score Competition, where music score composers can compete for cash prizes and to have their music featured in Opera GX by winning the GX Composer 2020 title. The competition opens on Sept. 16 2020.

Twitter now built into the Opera GX sidebar

With native integration of Twitch, Discord, WhatsApp, Facebook Messenger and Instagram in the sidebar, Opera GX makes it easy to stay on top of conversations with friends, as well as with developing online trends and streams. This set of integrated messengers has now been extended with built-in Twitter in the sidebar, a feature Opera GX adopted from the main Opera browser.

Opera GX

Opera GX launched in June 2019 during the E3 Gaming Expo in Los Angeles. The browser distinguishes itself with unique features tailored to the tastes and needs of gamers. Along with numerous color customization options, Razer Chroma support and a gaming-inspired design, it includes CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer’s resources for gaming. The browser also includes a Hot Tabs Killer feature, which lets users “kill” the most resource draining tabs.

Opera GX has grown 183% year-to-date and now reaches over 4 million monthly active gamers. The browser has won two leading design awards: the Red Dot Design Award 2019 as well as the IF Design Award 2020.

 

About Opera:

Opera is a global web innovator. Opera’s browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).

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Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program

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Gamblers Connect, the award‑winning iGaming media and affiliate platform, has welcomed Ihor Zarechnyi, CEO and Founder of NeverEnding, as the latest expert in its Gamblers Connect Contributors Program.

Zarechnyi becomes the second established industry professional to join this curated roster, which prioritizes experienced practitioners over guest bloggers and emphasizes real‑world insight from leaders with “skin in the game.”

As head of NeverEnding, a dynamic iGaming studio built to eliminate bureaucracy and drive innovation, Zarechnyi brings a performance‑driven approach, rooted in his “Games, Growth, and No Excuses” philosophy. In his new role as one of the program’s 12 contributors, he will offer behind‑the‑scenes perspectives on building a game studio from scratch and launching effective global content strategies based on his extensive executive experience.

Gamblers Connect’s Founder, Gjorgje Ristikj, highlighted Zarechnyi’s unique outlook on product development. Ristikj noted that Zarechnyi’s “B2B backed by B2C power” approach focuses on creating games that deliver genuine market traction and strong player engagement — a shift away from superficial visibility toward meaningful industry impact. This aligns with the platform’s goal of delivering high‑value educational content on game mechanics, technological stability, and real operational challenges.

The post Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazilian Carnival

Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience

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Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.

Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.

In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.

In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.

Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.

In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.

According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.

Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.

The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Team Vitality announces E.Leclerc as new Main Partner

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Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.

Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.

Shared Values and Fan Initiatives

The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.

Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.

With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.

Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.

The post Team Vitality announces E.Leclerc as new Main Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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