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Parimatch named new Leicester City training wear partner and betting partner
Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.
Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season.
The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.
Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.”
Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain.
The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming.
Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed. Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.”
Ivan Liashenko, CMO at Parimatch added: “Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”
In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division.
Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.
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Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology
OpenBet, a global leader in betting and gaming technology, powered record-breaking volumes for World Sports Betting (WSB) during the 2026 World Sports Betting Cape Town Met, processing more than three times WSB’s typical daily activity with zero downtime.
The Cape Town Met is one of South Africa’s premier horseracing events, drawing intense traffic that tests platform performance. Less than a year after migrating to OpenBet’s unified technology stack, WSB demonstrated the resilience and scalability of its platform under extreme demand.
OpenBet’s Player Account Management (PAM) technology and sportsbook solution — phased in with PAM going live in February 2025 and the sportsbook in October 2025 — now underpin WSB’s enterprise-grade wagering infrastructure across both digital and retail channels. The integrated system delivers streamlined KYC, a unified wallet, accurate reporting and a robust compliance framework designed for South Africa’s regulatory environment.
Enhanced features available to WSB customers include 50-leg accumulators, partially redeemable free bets, advanced Telebet telephone betting and integrated pools betting for sports and racing through OpenBet’s advanced trading system.
“With the World Sports Betting Cape Town Met, we processed more than three times the usual volume with zero downtime, showcasing the strength and scalability of our technology,” said Runa Walia Desai, Chief Customer Experience Officer at OpenBet. “This milestone also extends our footprint into Africa, reinforcing our position across six continents.”
Warren Tannous, CEO of World Sports Betting, added that OpenBet’s modular solution gives the operator the confidence to expand its sportsbook offering and support increased user engagement while maintaining performance and compliance.
The post Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
10000x multiplier
Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra
Choice Gaming has officially launched Evra Crash, a new multiplayer crash game developed in exclusive collaboration with football legend Patrice Evra.
The title blends high-energy crash mechanics with football culture, delivering a synchronized, shared-table experience designed to boost player engagement and social interaction.
A Football Icon Powers the Gameplay
At the center of Evra Crash is Patrice Evra, one of football’s most recognizable personalities. His presence adds authenticity and competitive intensity to the gameplay, reinforcing the game’s energetic, community-driven concept. The partnership between Choice Gaming and Evra aims to merge competitive spirit with immersive entertainment in the fast-growing crash gaming segment.
Multiplayer Crash Experience
Unlike traditional single-session crash games, Evra Crash is built around real-time shared rounds:
- All players join the same round simultaneously
- Fully networked multiplayer participation
- Visible, synchronized gameplay across users
This structure creates a social crash environment where anticipation builds collectively, increasing engagement and enhancing the thrill of each round.
Game Features & Performance Metrics
Evra Crash offers a balanced gameplay structure designed for broad player appeal:
- RTP: 95%
- Maximum Multiplier: 10,000x
- Volatility: Low
The low-volatility model provides consistent entertainment while maintaining the potential for high multipliers, positioning Evra Crash as an accessible yet exciting crash title in the iGaming market.
Cross-Platform Optimization
Built for seamless performance across environments, Evra Crash is:
- Fully mobile-optimized
- Compatible with land-based gaming solutions
- Designed for consistent cross-platform gameplay
Whether accessed online or in physical gaming venues, players experience uninterrupted performance and smooth gameplay integration.
The post Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER
More than $45 million guaranteed across 400 tournament opportunities for all players to earn their greatness
The full schedule for poker’s first major online series of the year, PokerStars prestigious Spring Championship of Online Poker (SCOOP), has been unveiled featuring 136 events and more than $45 million guaranteed.
From March 1 to 25, players have the chance to earn their greatness once more and battle for an acclaimed SCOOP title across three weeks of elite online poker action. The 136-event schedule (with a total of 400 tournaments) offers low, medium, and high buy-in levels from $5.50 to $15,000, and a wide range of formats including No-Limit Hold’em, PLO, 8-Game, Mystery Bounties, Turbo, and Deep Stack events, making SCOOP accessible for everyone.
KEY SCHEDULE HIGHLIGHTS
The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.
- $109 SCOOP NLHE Main Event Low – $1.5 million guaranteed
- $1,050 SCOOP NLHE Main Event Med – $2 million guaranteed
- $5,200 SCOOP NLHE Main Event High – $2 million guaranteed
- 109 SCOOP PLO Main Event Low – $100,000 guaranteed
- $1,050 SCOOP PLO Main Event Med – $200,000 guaranteed
- $5,200 SCOOP PLO Main Event High – $250,000 guaranteed
Other highlights of the 18th edition of SCOOP include:
- March 1 – $215 Sunday Million PKO – $1 million guaranteed
- March 8 – $22 Mystery Sunday Special, $300,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 10 at 7am GMT
- March 8 – $109 Sunday Million PKO – $1 million guaranteed
- March 15 – $55 Mini Sunday Million PKO – $500,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 17 at 7am GMT
- March 15 – $530 Sunday Million – $1 million guaranteed
As well as the huge prizes and trophies on offer, players can also compete in the SCOOP Leaderboards where an additional $100,000 in cash prizes will be awarded across the Low, Medium and High Player of the Series Leaderboards.
As ever, there are a number of qualification routes giving players the chance to qualify into SCOOP events for a fraction of the buy-in. Routes include satellites from just $0.55, the SCOOP Lucky Dip where $500,000 in SCOOP tickets are up for grabs and the $55 Power Path Express SCOOP Edition, on March 1st,where more than $200,000 in SCOOP Power Passes and Main Event tickets will be awarded to boost players’ grind to greatness. Finally, all players are still in time to crack open a SCOOP Prize Vault and earn a SCOOP ticket worth up to $1,050 upon opt-in.
“SCOOP is where greatness isn’t given, it’s earned. Every title represents weeks of preparation, relentless competition and beating the toughest fields in online poker. That’s what makes a SCOOP win so special,” said Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “With a huge schedule and accessible buy-ins and formats, SCOOP remains the title every online player wants on their record.”
For 17 years, SCOOP has been appointment poker of the highest order and winning a SCOOP title has been a bucket list dream for poker players all over the world. More than $1.4 billion in prize pools have been awarded to players since SCOOP started in 2009, with some of the world’s best players earning coveted SCOOP trophies.
Sweden’s Simon “C. Darwin” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by fellow Swede Niklas “Lena900” Astedt and the UK’s Benny “RunGodlike” Glaser who both have 11 titles, with Benny being the most decorated player in COOP history also having a record-leading 16 WCOOP titles.
For more information about SCOOP head to the PokerStars website or PokerStars Blog.
The post EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER appeared first on Americas iGaming & Sports Betting News.
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