Latest News
Tottenham Hotspur Announce Multi-Year Partnership With Libertex
Libertex, a leading international trading platform, has become the Official Trading Partner of Tottenham Hotspur.
Driven by their determination to be the best, the partnership will showcase the progressive outlooks and commitment to continued improvement that has made Libertex and Tottenham Hotspur perform at the highest level in their respective fields. Since 1997, Libertex has been at the forefront of cutting-edge developments in the trading markets, with their innovation rewarded with over 40 prestigious industry awards. In keeping with their club motto, ‘To Dare Is To Do’, Tottenham Hotspur adopts a similarly pioneering approach in the modern game, investing in the latest technological developments to help deliver on-pitch success, epitomised by their world renowned, state-of-the-art stadium.
Spurred on by their ‘Trade For More’ ethos, the partnership will allow Libertex to share their love of the game with over 2.9 million international clients, offering a host of unique and exciting rewards, including exclusive events and premium matchday experiences at the Tottenham Hotspur Stadium, when fans can safely return to stadia. Libertex will also have a presence across the club’s digital channels and LED perimeter advertising system on match days.
On the partnership, Marios Chailis, Chief Marketing Officer, Libertex, said: ‘‘Libertex could not be happier to partner with a team whose values echo our own so perfectly. Through this multi-year partnership, we’re thrilled to join the worlds of football and trading in the form of many exciting benefits for our clients and look forward to cheering on Spurs when they return to the pitch.’’
Meanwhile, Fran Jones, Head of Partnerships, Tottenham Hotspur, commented: “At Tottenham Hotspur, technology and innovation is key to everything we do and we are excited to partner with Libertex, an organisation that shares this commitment through its own products and services.”
With a mission to make trading financial assets easy and accessible for everyone, Libertex has long been a pioneer in the development of the forex market and is an influential organisation in the finance industry. The brand has grown to provide over 2.9 million clients across 120+ countries a variety of fast, user-friendly and reliable technology platforms.
For more information on how Libertex can help you Trade For More, visit their website https://libertex.com/sponsorship.
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1xBet
Conor McGregor Becomes 1xBet Brand Ambassador
Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.
Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.
Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.
This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.
For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.
For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.
The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BETANO
Play’n GO goes live with Betano Colombia in LatAm expansion
Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.
Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.
The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.
Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.
“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”
The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game releases
ICONIC21 launches Keno with three risk levels and 1,000x max multiplier
ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.
In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.
For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.
“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”
The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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