The Plaza Hotel & Casino in downtown Las Vegas will open a High Limit Gaming Room later this summer, offering an exclusive slot play area with the newest, most popular games.

Located on the main casino floor, the Plaza’s new High Limit Gaming Room will be an intimate gaming space with approximately 60 state-of-the-art games, including several electronic table games, for an enhanced gaming experience.

“The Plaza continues to diversify its offerings to meet the changing needs of our guests,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Adding a High Limit Gaming Room is just another amenity we want to provide so our guests know they have a variety of gaming options at the Plaza, including an exclusive, comfortable, and personalized area for slot play.”

Jossel added that the High Limit Gaming Room is being added due to the Plaza’s growing slot business, new higher-end players making the Plaza home, and requests from longstanding customers.

To create a uniquely opulent ambiance, the design of the Plaza’s High Limit Gaming Room blends classic Las Vegas glamour with modern sophistication, featuring rich dark tones, gold Art Deco detailing, and plush upholstery.

The Plaza’s new High Limit Gaming Room will also offer players convenient amenities like a concierge desk where casino hosts can assist guests with booking dinner reservations at the award-winning Oscar’s Steakhouse, hotel room upgrades, reserving a cabana at the Plaza’s rooftop pool, and more.

Dedicated cocktail servers will provide personalized service to guests round-the-clock, while the room will also feature chilled beverages available to guests at their leisure. Additionally, guests will have convenient access to an ATM/TITO redemption machine installed for use only in the High Limit Gaming Room.

To ensure the experience in the new High Limit Gaming Room feels intimate and personalized, the Plaza capped its size to 2,000 sq. ft. It is also being designed with the functionality to transform into a private event room with ample counter space to accommodate party platters, buffets, and beverages.

The Plaza’s new High Limit Gaming Room will be open 24 hours a day, seven days a week, and a grand opening event will be held later this summer.

High Roller Technologies, operator of the award-winning premium online casino brands High Roller and Fruta, announced it has entered into a definitive strategic marketing agreement with Lines.com, a premier sports media platform owned by Spike Up Media, to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets.

“This definitive agreement with Lines.com positions us to efficiently reach highly qualified, intent-driven consumers at scale. Their automation-led content engine and conversion performance make them an ideal partner as we work to bring a differentiated prediction markets product to the US,” said Seth Young, Chief Executive Officer of High Roller Technologies.

“Prediction markets represent a logical evolution of the sports media and sports analytics ecosystem. Through this agreement, we will integrate High Roller’s upcoming product into our content and distribution channels, connecting informed, high-intent consumers with a regulated, event-based trading platform,” said Eric Ames, Chief Executive Officer of Spike Up Media.

Under the terms of the agreement, Lines.com will exclusively serve High Roller as a key media and distribution partner, leveraging its high-intent sports audience, advanced automation infrastructure, and market-leading conversion capabilities to support the national rollout of High Roller’s prediction markets platform.

Lines.com operates one of the most comprehensive sports media ecosystems in the US, covering six major professional and collegiate sports leagues across more than 100,000 indexed content pages. The platform includes a rapidly growing, sports-focused social media network of 4+ million followers, with content achieving over 500 million views in the last 30 days.

The partnership is structured to introduce High Roller’s regulated prediction market offerings to audiences already familiar with implied probability, odds-based decision-making, and event-driven trading dynamics.

In addition to traditional search visibility, Lines.com has established a leadership position across AI-driven discovery channels, with nearly 800 AI citations spanning platforms such as Google AI Overview, ChatGPT, Perplexity, and Gemini—more than three times that of key competitors. This AI-native visibility is expected to further enhance High Roller’s brand discovery as consumers increasingly rely on AI-powered tools to evaluate market-based products.

The Lines.com agreement represents a core component of High Roller’s broader strategy to combine regulated infrastructure, premium consumer experience, and scalable digital distribution as the Company expands beyond iGaming into U.S. prediction markets.