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Tottenham Hotspur Announce Multi-Year Partnership With Libertex

Published

6 years ago

September 10, 2020

George Miller

Reading Time: 2 minutes

Libertex, a leading international trading platform, has become the Official Trading Partner of Tottenham Hotspur.

Driven by their determination to be the best, the partnership will showcase the progressive outlooks and commitment to continued improvement that has made Libertex and Tottenham Hotspur perform at the highest level in their respective fields. Since 1997, Libertex has been at the forefront of cutting-edge developments in the trading markets, with their innovation rewarded with over 40 prestigious industry awards. In keeping with their club motto, ‘To Dare Is To Do’, Tottenham Hotspur adopts a similarly pioneering approach in the modern game, investing in the latest technological developments to help deliver on-pitch success, epitomised by their world renowned, state-of-the-art stadium.

Spurred on by their ‘Trade For More’ ethos, the partnership will allow Libertex to share their love of the game with over 2.9 million international clients, offering a host of unique and exciting rewards, including exclusive events and premium matchday experiences at the Tottenham Hotspur Stadium, when fans can safely return to stadia. Libertex will also have a presence across the club’s digital channels and LED perimeter advertising system on match days.

On the partnership, Marios Chailis, Chief Marketing Officer, Libertex, said: ‘‘Libertex could not be happier to partner with a team whose values echo our own so perfectly. Through this multi-year partnership, we’re thrilled to join the worlds of football and trading in the form of many exciting benefits for our clients and look forward to cheering on Spurs when they return to the pitch.’’

Meanwhile, Fran Jones, Head of Partnerships, Tottenham Hotspur, commented: “At Tottenham Hotspur, technology and innovation is key to everything we do and we are excited to partner with Libertex, an organisation that shares this commitment through its own products and services.”

With a mission to make trading financial assets easy and accessible for everyone, Libertex has long been a pioneer in the development of the forex market and is an influential organisation in the finance industry. The brand has grown to provide over 2.9 million clients across 120+ countries a variety of fast, user-friendly and reliable technology platforms.

For more information on how Libertex can help you Trade For More, visit their website https://libertex.com/sponsorship.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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