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gamescom 2020: ‘A strong signal in challenging times’

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game draws a positive balance after first all-digital gamescom
More than 2 million people worldwide simultaneously view grand kick-off show ‘gamescom: Opening Night Live’
Federal Minister Andreas Scheuer announces start of major games funding programme at gamescom

gamescom 2020 sends a strong signal in challenging times: the world’s biggest games event was successfully implemented in digital form, despite turmoil in the development plans of numerous games studios due to the COVID-19 pandemic as well as a comparatively short planning phase. Millions of players worldwide followed gamescom 2020, which took place in parallel on many digital platforms. The digital concept of gamescom 2020, developed in just a few weeks in collaboration with Koelnmesse and the top gamescom exhibitors, shows the great potential of gamescom for the coming years: many companies participated for the first time this year as official partners; in addition, the fair’s international reach has continued to increase significantly. This is the conclusion drawn by game – the German Games Industry Association, the co-organiser of gamescom.

Jens Kosche, game Executive Board member and Managing Director of Electronic Arts for Germany, Austria and Switzerland, says: ‘Even though the use of games has increased in the last several months, the COVID-19 pandemic is a huge challenge for the international games industry too. Physical events have been cancelled and, in many cases, the development of games also hasn’t continued in the usual manner, with the focus on the safety and health of all involved requiring that thousands of developers work from home. This made it all the more important that gamescom could be held successfully online: it was an anchor in the event calendar and attracted the attention of the community worldwide. I expressly thank all of the partners who, this year especially, have dedicated themselves to the success of gamescom, our most important industry event.’

The special highlight of gamescom 2020 was the show that kicked it off, ‘gamescom: Opening Night Live’. Over two million people viewed the event simultaneously, a fourfold increase from last year’s strong premiere. This makes it one of the top three gaming events worldwide that have taken place online in 2020. The livestreams and events of the approximately 370 official gamescom partners have contributed to its global reach. These included, for example, the ESL One Cologne and the numerous livestreams with influencers from around the world who disseminate the content of gamescom in a wide range of languages. Partnerships with platforms like Twitch and YouTube as well as TikTok and Steam also helped gamescom 2020 reach the community everywhere in the internet.

Felix Falk, Managing Director of game, says: ‘The extraordinary circumstances made gamescom 2020 extremely challenging, yet especially exciting. The digital concept demonstrates how big the international potential of our games event – already the largest in the world – still is. At the same time, however, it has become clear how important the on-site conference, in addition to further digital development, is for the community and the games industry. So, we now have to take our experience from this year and use it to develop the ideal combined on- and offline event for 2021. We’re also especially happy about the political signals that were sent by gamescom 2020. The launch of the major games funding programme announced by Federal Minister of Transport and Digital Infrastructure Andreas Scheuer is historic and marks the start of our race to catch up as a competitive international site for games development. Federal Foreign Minister Heiko Maas’s contribution to the gamescom congress, as well as the Debatt(l)e Royale and the participation of over 200 guests in digital tours, show that, this year too, gamescom remains one of the most important platforms for the exchange between policymakers and the digital generation.’

Further information on gamescom 2020 online participation and international audience can be found here

Next year’s gamescom will be held as a hybrid event in Cologne and on the net from Wednesday, 25 August, to Sunday, 29 August 2021.

About gamescom

gamescom is the world’s largest event for computer and video games, as well as Europe’s largest business platform for the games industry. In 2021, gamescom is planned as a hybrid event to be held on-site and digitally, from Wednesday, 25 August, to Sunday, 29 August. gamescom is jointly organised by Koelnmesse and game – the German Games Industry Association.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Basketball Federation of Ukraine

GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball

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In a historic move for Ukrainian sports, the Basketball Federation of Ukraine (FBU) and title sponsor GGBET UA recently hosted Media Slam in Kyiv. This inaugural open media event served as a high-level forum to analyze the regular season results of the GGBET SuperLeague and the recent performances of Ukraine’s men’s and women’s national teams.

Since becoming the league’s title sponsor in January 2026, GGBET UA has prioritized transparency and engagement. The event highlighted a significant milestone: the return of fans to stadiums despite the ongoing challenges of martial law, signaling a resilient recovery for the domestic game.

Highlights and Recognition

The “Media Slam” wasn’t just about statistics; it was a celebration of the sport’s current momentum:

  • MVP Honors: The regular season’s top five players were officially recognized for their outstanding contributions.

  • Kyiv-Basket Victory: The Ukrainian Cup winners received a formal check in honor of their championship win.

  • Market Discussion: Stakeholders engaged in a candid dialogue regarding the increasing competitiveness of the league.

Sergii Mishchenko, CEO of GGBET UA, commented:

“We didn’t get involved in Ukrainian basketball just to have our logo on a banner. This is a systematic approach. We see the increasing interest in basketball and want to be a part of that growth. The tougher the competition, the stronger Ukrainian basketball becomes.”

A Strategic Expansion

Basketball marks a major pillar in GGBET UA’s diversifying sports portfolio. Following high-profile partnerships with FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Usyk vs. Dubois 2 rematch, the brand is now cementing its status as a cornerstone of the Ukrainian basketball ecosystem.

The post GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BiS Awards 2026

EGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026

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EGT, in collaboration with EGT Digital, has been distinguished for their joint video lottery product for Brazil at the prestigious BiS Awards 2026, highlighting excellence in the country’s rapidly growing gaming and betting industry. The companies took the accolade in the Best VLT Solution category at an official ceremony held on April 7 in Sao Paulo as part of the BiS SiGMA South America event.

The award comes in recognition of the successful debut of VLT terminals in the regulated state of Paraíba, where they had their first large-scale installation at the beginning of this year, generating strong player interest and demonstrating impressive results ever since.

In addition, EGT’s VLT product has been approved in a Proof of Concept (PoC) process under the Rio de Janeiro State Lottery, and will soon be available to the gaming audience in this state as well.

The omnichannel solution, delivered jointly by EGT and EGT Digital, provides a complete Video Lottery Terminal (VLT) ecosystem, featuring land-based equipment, a technological platform, and a rich library of gaming content. Developed according to the international standards, it has been adapted to meet the specific requirements of the Brazilian market and its regulatory framework.

Celina Guedes, Regional Director Brazil at EGT, commented: “It is an honor to us to be acknowledged by the BiS Awards competition, which is a benchmark for outstanding achievements in the sector. Our complete omnichannel VLT solution is designed to perform across different industry segments and is about to unleash its enormous potential in the near future. The prize is proof that we are able to fulfil the ever-increasing demands placed on providers and even set new higher standards in the extremely competitive gaming ecosystem in Brazil and the Latin American region as a whole.”

The post EGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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8bit Binks

S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass

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In a heart-pounding display of tactical precision and mental fortitude, S8UL Esports has been crowned the VALORANT Challengers South Asia (VCSA) 2026 Split 1 Champions. The victory came after an intense five-map Grand Final against Revenant Xspark, where S8UL emerged victorious with a 3-2 scoreline, solidifying their dominance in the regional VCT ecosystem.

With this win, S8UL takes home the lion’s share of the prize pool—INR ₹9,00,000—and sets a high benchmark for the remainder of the 2026 season.

The Road to the Trophy

S8UL’s journey through Split 1 was a testament to their growth following the 2025 season. Their path to the podium included:

  • League Phase Dominance: Consistent performance against seven of South Asia’s elite teams.

  • Semifinal Sweep: A commanding 2-0 victory over Asterisk, showcasing a roster peaking at the perfect moment.

  • The 5-Map Thriller: A back-and-forth Grand Final against Revenant Xspark that tested the limits of both skill and composure.

Strategic Growth and Leadership

The victory highlights the successful vision of Mithul “8bit Binks” Nayak, the driving force behind this revamped roster. Under the leadership of veteran captain Ganesh “SkRossi” Gangadhar, the team displayed evolved coordination and the ability to clutch out decisive rounds under immense pressure.

“Winning Split 1 gives us confidence, but we know the season is long,” said SkRossi. “I’m proud of how the team stayed focused in the crucial moments.”

Impact on the VCT Ecosystem

VCSA Split 1 serves as the critical pathway for South Asian teams to climb into the VALORANT Champions Tour (VCT). By securing the first title of the year, S8UL not only establishes themselves as the team to beat but also positions themselves favorably for international qualification opportunities in Split 2 and beyond.

Animesh ‘Thug’ Agarwal, Co-Founder and CEO of S8UL, noted: “The team showed incredible composure in a high-pressure final. This result is a testament to the work they’ve been putting in behind the scenes. We’ve always believed in this roster.”

The post S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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