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gamescom 2020: ‘A strong signal in challenging times’

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game draws a positive balance after first all-digital gamescom
More than 2 million people worldwide simultaneously view grand kick-off show ‘gamescom: Opening Night Live’
Federal Minister Andreas Scheuer announces start of major games funding programme at gamescom

gamescom 2020 sends a strong signal in challenging times: the world’s biggest games event was successfully implemented in digital form, despite turmoil in the development plans of numerous games studios due to the COVID-19 pandemic as well as a comparatively short planning phase. Millions of players worldwide followed gamescom 2020, which took place in parallel on many digital platforms. The digital concept of gamescom 2020, developed in just a few weeks in collaboration with Koelnmesse and the top gamescom exhibitors, shows the great potential of gamescom for the coming years: many companies participated for the first time this year as official partners; in addition, the fair’s international reach has continued to increase significantly. This is the conclusion drawn by game – the German Games Industry Association, the co-organiser of gamescom.

Jens Kosche, game Executive Board member and Managing Director of Electronic Arts for Germany, Austria and Switzerland, says: ‘Even though the use of games has increased in the last several months, the COVID-19 pandemic is a huge challenge for the international games industry too. Physical events have been cancelled and, in many cases, the development of games also hasn’t continued in the usual manner, with the focus on the safety and health of all involved requiring that thousands of developers work from home. This made it all the more important that gamescom could be held successfully online: it was an anchor in the event calendar and attracted the attention of the community worldwide. I expressly thank all of the partners who, this year especially, have dedicated themselves to the success of gamescom, our most important industry event.’

The special highlight of gamescom 2020 was the show that kicked it off, ‘gamescom: Opening Night Live’. Over two million people viewed the event simultaneously, a fourfold increase from last year’s strong premiere. This makes it one of the top three gaming events worldwide that have taken place online in 2020. The livestreams and events of the approximately 370 official gamescom partners have contributed to its global reach. These included, for example, the ESL One Cologne and the numerous livestreams with influencers from around the world who disseminate the content of gamescom in a wide range of languages. Partnerships with platforms like Twitch and YouTube as well as TikTok and Steam also helped gamescom 2020 reach the community everywhere in the internet.

Felix Falk, Managing Director of game, says: ‘The extraordinary circumstances made gamescom 2020 extremely challenging, yet especially exciting. The digital concept demonstrates how big the international potential of our games event – already the largest in the world – still is. At the same time, however, it has become clear how important the on-site conference, in addition to further digital development, is for the community and the games industry. So, we now have to take our experience from this year and use it to develop the ideal combined on- and offline event for 2021. We’re also especially happy about the political signals that were sent by gamescom 2020. The launch of the major games funding programme announced by Federal Minister of Transport and Digital Infrastructure Andreas Scheuer is historic and marks the start of our race to catch up as a competitive international site for games development. Federal Foreign Minister Heiko Maas’s contribution to the gamescom congress, as well as the Debatt(l)e Royale and the participation of over 200 guests in digital tours, show that, this year too, gamescom remains one of the most important platforms for the exchange between policymakers and the digital generation.’

Further information on gamescom 2020 online participation and international audience can be found here

Next year’s gamescom will be held as a hybrid event in Cologne and on the net from Wednesday, 25 August, to Sunday, 29 August 2021.

About gamescom

gamescom is the world’s largest event for computer and video games, as well as Europe’s largest business platform for the games industry. In 2021, gamescom is planned as a hybrid event to be held on-site and digitally, from Wednesday, 25 August, to Sunday, 29 August. gamescom is jointly organised by Koelnmesse and game – the German Games Industry Association.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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QTech Games rolls out more innovative Air Dice content

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Emerging-markets leader broadens its premier portfolio with exciting more games across bingo, instant-win, dice and table games

QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B iGaming content developer and provider Air Dice, enabling its platform customers to access the supplier’s expansive slots catalogue.

These popular titles include Alchemy Archive, Diamond Sky, Coco Cash, Coins Of The Divine, and Piggy Shifter. All these games are recognised for their player-retention features and sticky mechanics, and draw from Air Dice’s deeper well bingo, scratch, dice, slot and more traditional table-games content.

Air Dice offers a growing portfolio of games and tools, premised on three world-class slots studios (including Dice Crafter and Probability Jones), a 70+ strong team and multiple regional offices across Europe. However, this breakthrough announcement with QTech now affords the provider unprecedented international reach across more emerging markets.

As the fastest-growing aggregator over the past few years, QTech offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more first-class content and product innovation that drives revenue for our partners. So, this deal with air Dice extends our impressive sequential pipeline deep in 2026 – and we’ve so much more to come! In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re thrilled to incorporate another premium supplier.”

Erkki Nikunen, Air Dice Partner & CBDO, added: “At Air Dice, we pride ourselves on working with some of the biggest and most commercially astute businesses, and QTech Games has ensured that we maintain that good company on both fronts. They share our passion for Innovation and flexibility, and do all they can to make things work for the client in a collaborative integration process. Their platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”

The post QTech Games rolls out more innovative Air Dice content appeared first on European Gaming Industry News.

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Andrew Lee COO QiH Group

Safer Gambling Week 2025 – commentary from across the industry

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Safer Gambling Week runs from 17-23 November 2025 and is all about educating the public on responsible betting and gaming and how to seek help if they think they may have a problem with gambling.

SGW also runs training courses and provides educational assets to the iGaming industry and other sectors, as well as schools and charities.

https://safergamblinguk.org/

Operator perspective

Midnite

“Safer Gambling Week is an important time for our industry to unite with the aim of promoting the importance of customers utilising the support available to them to stay in control. But to paraphrase the famous Dogs Trust campaign: Safer Gambling is for life, not just for Christmas.

“At Midnite, Safer Gambling is at the foundation of everything that we do all day, every day, year-round. We want our customers to have first-class experiences and bring them closer to the games they love, but we want them to do so in a responsible, safe and enjoyable manner.

“We’re proud of the way that we help players to stay in control with the tools, advice and support we offer, and Safer Gambling week is a great time to shout about it. We empower our players to make smart moves to set limits, to gamble safely and in moderation, and we’re working hard to innovate ways to help our players stay in control.” – Thomas Fearns, Head of Safer Gambling, Midnite.

Affiliate perspective

Quantum

“Safer Gambling Week is an important week for both the iGaming industry and the general public, and it’s important to help champion it where possible.

“As a marketing affiliate and comparison site, Quantum is often the first port of call for iGaming customers – which means we have a keen responsibility to make sure that we only market to the right audience. We put our data-driven technology to work to deliver high-quality, responsible gambling traffic to our partners.

“We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.” – Andrew Lee, COO, QiH Group.

Legal perspective

Poppleston Allen

“As a firm whose main focus is licensing across the UK, compliance is a daily topic of discussion at Poppleston Allen’s offices. We help clients stay within the Licensing Conditions and Codes of Practice and the licensing objectives, as well as staying abreast of hot topics, upcoming government consultations and the Gambling Commission’s latest statements.

“But in addition to the work for our clients, we are also personally passionate about safer gambling – it’s vital that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.” – Richard Bradley, Lead Solicitor, Poppleston Allen.

Supplier perspective

Tugi Tark

“iGaming brings fun and entertainment to millions worldwide, but for some players, it can become more than occasional enjoyment. Protecting vulnerable players is a responsibility the industry shares.

“While in-person interaction is surely a fast way to pinpoint problematic patterns, most gambling takes place online, which means that our job is to create digital solutions to digital problems. As supporting players is what drives our company, Tugi Tark has built algorithms to catch problematic behaviour and language early.

“These aren’t the rigid systems of the past, where true issues pass undetected and safe, happy players get mistakenly caught up in a wide net. Tugi Tark’s AI Agents are intuitive and flexible. They work seamlessly alongside operators’ existing safeguards and support teams to identify player risk before it escalates.

“Building safer gambling digitally benefits all of us, and we’re pleased to participate in Safer Gambling Week 2025.” – Harpo Lilja, CEO, Tugi Tark.

Payments perspective

Paysecure

“Safety and security are fundamental to any payments journey, but it is a particular focus when that transaction is between igaming operators and their players.

“Payment orchestration enables operators to create safer playing environments without adding friction to the user experience. Through intelligent customer segmentation, for example, operators can identify trends and detect when players may be overreaching or playing beyond their usual limits. This depth of data-driven insight helps keep players protected while maintaining a seamless journey, mitigating additional checks or barriers to entry.

“Furthermore, operators using Paysecure’s orchestration platform benefit from our proprietary Trust Score system designed to flag potential fraud and identify unusual behavioural patterns in real time. This intelligence empowers operators to safeguard both their players and their own operations.” – Mike Peplow, Chief Operating Officer at Paysecure.

The post Safer Gambling Week 2025 – commentary from across the industry appeared first on European Gaming Industry News.

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From $12 to $54,719: The Story of a Big Win at Betandyou!

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There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.

That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!

What Happened Before the Big Win

It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.

The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.

The Four Predictions That Changed Everything

A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:

  • Manchester City – Bournemouth: 3–1
  • Barcelona – Elche: 3–1
  • Milan – Roma: 1–0
  • Porto – Braga: 2–1

One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.

4560 Odds: A Moment You Can’t Predict

  • Total odds? 4560.
  • The payout? That’s $54,719!

When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.

CEO Betandyou: Official Comment

“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”

More Than Just Numbers

This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.

At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.

So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!

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