Press Releases

Kambi and LeoVegas sign partnership extension

Published

6 years ago

August 25, 2020

Zoltan Tundik

Reading Time: < 1 minute

Expanded agreement will see other LeoVegas brands, including BetUK and 21.co.uk, move onto the Kambi sportsbook

Kambi Group plc, the leading global sports betting supplier, has agreed a multi-year extension to its partnership with award-winning operator LeoVegas.

Having been selected to power the LeoVegas sportsbook in 2016, the expanded relationship will see LeoVegas’ current range of sports betting brands – including BetUK and 21.co.uk – upgrading to the Kambi platform.

LeoVegas has leveraged Kambi’s open platform and wide variety of empowerment tools to deliver a unique, engaging sports betting experience in multiple regulated markets including the UK, Sweden, Denmark and Spain.

Kristian Nylén, Kambi CEO, said: “We are proud to have agreed this partnership extension with LeoVegas, and that Kambi will now provide its sports betting services to the other popular brands in the LeoVegas group.

“Kambi is the partner operators can trust to provide the powerful sportsbook core and flexible technology they need to unlock their sports betting potential, and it is fantastic to have this recognised by an operator as highly regarded as LeoVegas.”

Mattias Wedar, Chief Product & Technology Officer at LeoVegas, said: “We are pleased to continue our sports betting journey with Kambi, a partnership which has brought about real success as we continue to deliver on our sports betting ambitions and becoming the King of Casino.”

The partnership extension with LeoVegas comes after Kambi took the two headline sportsbook prizes at July’s EGR B2B Awards, claiming victory in the Sports Betting Supplier and Sportsbook Platform of the Year categories.

game-suppliers

Playson launches €25m BLASTS & RACES network campaign

Published

51 minutes ago

July 1, 2026

Wladimir P.

playson-launches-e25m-blasts-&-races-network-campaign

Playson has launched BLASTS & RACES, a new global network campaign carrying a €25,000,000 prize pool. The supplier announced the rollout on 1 July 2026, with the campaign running until 30 June 2027.

The initiative follows Playson’s previous Non-Stop Drops & Races edition, which the company said generated record participation from operators and players worldwide. Playson said the new prize pool is up from €10,000,000 in the previous edition.

Operators can opt in at any time during the year-long period, and Playson said no additional integration is required. The company positioned the campaign as a retention tool built around its network engagement mechanics and a mix of top-performing and newly released titles.

As part of the refresh, Playson has renamed several campaign features. Cash Blast is now Power Blast, Tournaments have been renamed Grand Races, and Short Races are now Turbo Races. Playson said the underlying mechanics and integration approach remain unchanged.

Waldemar Antypov, Product Owner at Playson, said: “BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world.

“Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.”

The post Playson launches €25m BLASTS & RACES network campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Hub88

Hub88 adds MadLab Gaming provably fair slots and mini-games

Published

2 hours ago

July 1, 2026

Wladimir P.

hub88-adds-madlab-gaming-provably-fair-slots-and-mini-games

Deal brings Reel Royale Hotel, Area 777 and Fifth Sun Serpent to Hub88 operator partners, with in-game seed changes for outcome verification.

Hub88 has added MadLab Gaming’s catalogue to its aggregation platform, expanding the content available to the aggregator’s operator partners.

The agreement covers a mix of high-volatility slot titles and interactive mini-games, including Reel Royale Hotel, Area 777 and Fifth Sun Serpent. Hub88 said the games use provably fair technology that lets players independently verify outcomes and change seeds directly within the game.

Ollie Castleman, Managing Director at Hub88, said: “We’re always on the lookout for studios that offer something a bit different, whether that is a bold new approach, in-demand game formats or unique mechanics. MadLab Gaming offers all these strengths, and we are looking forward to adding their growing portfolio to the platform.”

Mariel Yonnadam, Founder at MadLab Gaming, said: “Partnering with Hub88 will allow us to bring MadLab Gaming’s games to a wider audience and continue to scale at pace. Not only does Hub88 offer seamless integrations, but they are renowned for investing heavily in their backend technology, which is a significant bonus for us as a growing studio. We look forward to delivering our rich portfolio and exciting roadmap to their”

Neither company disclosed commercial terms or a rollout timeline.

The post Hub88 adds MadLab Gaming provably fair slots and mini-games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Acquisitions/Merger

Visualize Group agrees to acquire iGaming testing firm eCOGRA

Published

2 hours ago

July 1, 2026

GamingAmericas.com

visualize-group-agrees-to-acquire-igaming-testing-firm-ecogra

The Visualize Group has agreed to acquire eCOGRA, a gaming testing, inspection, certification and compliance (TICC) provider, from Hanover Investors Management LLP, the private investment firm said in a Business Wire announcement from New York and London.

eCOGRA, founded in 2003 and headquartered in London, provides compliance and certification services for iGaming customers and works with gaming software suppliers, platform operators and online gaming regulators in more than 50 jurisdictions worldwide. The company will continue under its existing leadership, with Chief Executive Officer (“CEO”) Will Shuckburgh remaining in his role.

Visualize said eCOGRA is its second investment in the gaming TICC sector following its earlier closing of BMM Testlabs (“BMM”) this year. The firm said BMM and eCOGRA have complementary strengths, with BMM spanning a broader testing and certification spectrum and eCOGRA focused on the digital gaming segment. Visualize added that each company will continue to operate as an independently accredited business.

Will Shuckburgh, CEO of eCOGRA, said, “For more than two decades, eCOGRA’s mission has been to ensure that players can trust the games they play and that operators can meet the highest standards of compliance. As regulated gaming expands into new markets around the world, the demand for fast, rigorous, and reliable certification has never been greater. Partnering with Visualize gives us the resources to serve our customers better — to invest in our people, our technology, and our capacity — while continuing to operate with the independence and integrity that our accreditation partners and customers expect.”

C. C. Melvin Ike, Founder and Managing Partner of Visualize, said, “As high-conviction thematic investors, we back exceptional businesses and management teams providing mission-critical services in growing markets, and we build deep expertise in the sectors to which we commit. Building on our experience in regulated gaming, the independent testing and certification that both eCOGRA and BMM provide is fundamental to protecting players and sustaining the trust of regulators, and the two businesses bring distinct capabilities across online and land-based gaming. With eCOGRA, our intention is straightforward: to build eCOGRA into a generational business that can deliver faster, more responsive, and more innovative service to a fast-growing market that needs more high-quality service. We’re thrilled to partner with Will and the entire eCOGRA team.”

Financial terms were not disclosed. The transaction is subject to customary regulatory approvals and clearances. Weil, Gotshal & Manges LLP and Greenberg Traurig acted as legal advisors for Visualize, while Macquarie Capital served as financial advisor for Hanover and eCOGRA, with Willkie Farr & Gallagher LLP as their legal advisor.

The post Visualize Group agrees to acquire iGaming testing firm eCOGRA appeared first on Americas iGaming & Sports Betting News.