Press Releases
Enteractive reactivates 10,000 players in one month
(Re)Activation Cloud provider reaches historic milestone in July
Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.
The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.
Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.
The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.
Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.
Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.
Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.
“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”
Powered by WPeMatico
Latest News
Swintt games live at HardRockCasino.nl
Sought-after software provider rolls out a selection of its greatest hits on popular Dutch betting platform, with Elysium Studios games supplying the perfect encore
This month two titans of the entertainment industry are joining forces as iGaming provider, Swintt, teams up with leisure and hospitality legends, Hard Rock Casino NL, to bring a bumper selection of the popular provider’s biggest hits to customers in the Dutch market.
As a result of the new collaboration, customers at HardRockCasino.nl will not only be able to enjoy a wide selection of titles from the SwinttSelect and SwinttPremium catalogues – the latter of which has already proved incredibly popular with players in the country – but they’ll also be able to get a first look at the state-of-the-art slots in the Elysium Studios – Driven by Swintt range.
With these including immersive titles like Fox Tale – which sends players on a journey through an enchanted Japanese forest in search of expanding wilds and maximum wins of up to 2,165x their stake – and the upcoming I Hate Fairytales, which provides a quirky twist on the classic fantasy slot format with a maximum payout of 33,934 x their bet, there’s sure to be something for everyone among the innovative studio’s new line-up.
Of course, with that just being a few highlights from the full Swintt set list that will be playing out at HardRockCasino.nl over the coming weeks, both parties are optimistic about the benefits that the new partnership will bring and have already spoken of their enthusiasm to get things started.
Lars Kollind, Head of Business Development at Swintt, said: “With Hard Rock Casino undoubtedly being one of the most recognisable names in entertainment, we’re delighted to be able to help them strengthen their online licensed casino brand in the Netherlands with the addition of Swintt games.
“By partnering with such a respected operator, we’ll be able to put both our SwinttSelect and SwinttPremium titles in front of a wide new audience and will also be able to give Dutch players a first look at the state-of-the-art titles in our exciting Elysium Studios – Driven by Swintt line-up.”
Paul Strikers, CEO at Hard Rock Casino NL, said: “One of the cornerstones of the Hard Rock Casino NL brand’s success online has been the depth and variety of our game line-up, which is made up of the hottest releases from over 40 of the biggest software providers in the business.
Being able to add Swintt to this all-star roster will only strengthen our offering further and we’re really looking forward to hearing how customers take to immersive releases in the Elysium Studios – Driven by Swintt line-up such as Fox Tale and the eagerly-anticipated I Hate Fairytales.”
The post Swintt games live at HardRockCasino.nl appeared first on European Gaming Industry News.
Eastern Europe
EveryMatrix launches ‘Academy for Heroes’ to help Ukraine military veterans develop IT careers
A new fully EveryMatrix-funded project aimed at helping veterans of the war in Ukraine transition to develop new careers in technology has launched in Lviv.
The NGO, entitled ‘Academy for Heroes’, is spearheaded by EveryMatrix and was inspired by its 300+ employees, based in Lviv in Ukraine, some of whom are fighting in the war.
There are hundreds of thousands of combatants in Ukraine, a number that is rising every day. Following their return from war, sometimes with serious injuries, many need social adaptation and work that can provide a more certain future.
The Academy will organise courses designed by leading experts in the IT industry, enabling former military personnel to gain the knowledge and skills needed for successful IT careers.
Beyond its primary goal of equipping veterans with IT skills, it also aims to help them successfully integrate into today’s labour market. EveryMatrix and several other local IT companies will be involved in the employment of veterans after they have completed courses.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Our Lviv office is central to our continued success and growth. Ever since the country has experienced conflict we have supported our friends and colleagues, as well as charities, with much needed funds committing more than €2 million to date, and we will continue to help them.
“Now, we’re taking that one step further by setting up our second company NGO to ensure veterans receive the training and skills they need to return to work and develop successful careers in technology.
“The IT industry is one of the strongest parts of the Ukrainian economy, renowned worldwide for technical skills. I hope many will either join us or go on to join other IT companies, giving them hope and a more certain future for themselves and their families.”
Professor Oleksiy Druhov, CEO, Academy for Heroes, said: “This is the only continuously operating project of its kind in Ukraine for military veterans. Our goal is to teach four groups of veterans every year.
“Each group will have its own specialisation such as Project Management, Quality Assurance and Full stack to name just a few areas. We carefully monitor the Ukrainian IT market and only train the specialisms required.
“All participants will undergo internships at EveryMatrix and other leading Ukrainian IT companies during their studies and they will have the best teachers from the IT Industry. We are also planning to open a specialised, inclusive-friendly training centre at the end of 2024.”
This is the second fully funded NGO that EveryMatrix has initiated. In 2015 the iGaming technology provider established TeachStream supplying much needed funds and resources to disadvantaged children in Romania who might otherwise never have the opportunity to develop IT, computer science, mathematics and English skills.
The post EveryMatrix launches ‘Academy for Heroes’ to help Ukraine military veterans develop IT careers appeared first on European Gaming Industry News.
21VIRAL
21VIRAL Expands Sales Team with Colombian Hire
21VIRAL, the iGaming casino and games aggregation supplier, announced that it had hired Luz Beatriz Jaramillio Serna as Sales Manager for Colombia, Central, and South America.
Christoph Härtel, CEO of 21VIRAL, said: “Our business is seeing steady growth, and our enquiry pipeline is expanding nicely. We had a great reception at the recent Caribbean Gaming Show (CGS) held in Recife, Brasil, proving that our casino and games aggregation services are in demand with operators and games studios alike. Luz has joined our growing team, with partners across Latin America at the right time and will further drive our sales, business development, and customer experience.”
Luz Beatriz, LatAm Sales Manager North, said: “21VIRAL is already making an impact in the rapidly growing Central and South American market, and the recent attendance at CGS, Recife has evidenced that. As a business and team, we will solve pain points for our customers and put them at the centre of our operations so they can scale their business quickly by adding faster integrations using the latest AI technology, with revenue-enhancing content from our game providers. I look forward to the next few months as we onboard and activate new operators and games providers.”
-
Africa6 days ago
South African Casino Hits R4 Million Jackpot on Mega Fire Blaze 3 Slots
-
CGS Recife6 days ago
Salsa Technology wins Best Game Aggregator award at CGS Recife
-
Australia6 days ago
Regulating the Game Announces Dr Bo Bernhard as 2025 Conference Speaker
-
Brazil5 days ago
Salsa Technology Announces Thiago Valadão as Country Manager for Brazil
-
Evoplay5 days ago
Winpot.mx adds Evoplay to well-stocked game lobby
-
Aleksandra Drigo Sales Director at CasinoCanada5 days ago
CasinoCanada Announces A New Partnership With RollXO Casino By N1 Partners
-
FanDuel3 days ago
FanDuel Launches “Trusted Voices: Conversations About Betting” Focused on Helping Parents and Families Discuss Gambling
-
Asia5 days ago
Esports World Cup Foundation Signs MoU with China Media Group and VSPO