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REVEALED: The World’s Richest eGaming Domains
- Richest eGaming sites worth over $7.5 billion
- Five sites in the gaming industry make top 100 list
- Google and YouTube no.1 on the list, worth $102 billion
Top eGaming sites’ have generated more than $7.5 billion with domains in the industry ranked alongside some of the biggest names in social media and retail.
Twitch, Roblox, Discord, wikiHow, and Steam are competing with the likes of Google, YouTube, Facebook, and Amazon in the top 100 richest domains with the eGaming sites worth an estimated $7.75 billion, combined.
The research by Fasthosts.co.uk reveals the World’s Richest Domains featuring the top 100 most lucrative websites on the internet.
Twitch and Roblox worth billions
eGaming site Twitch takes the crown as the richest domain in the industry, making the top 25 overall, coming in at 23rd place, with the website valued at an estimated $3.83 billion.
The streaming platform’s high position sees it alongside major brands such as Instagram, ranked 21st and worth $3.91 billion, ahead of Twitter coming in at 36th place worth $3.16 billion, and eBay.com in 37th place valued at $3.12 billion.
Second in the industry’s high earners is Roblox with the games site at 65th position overall, worth $1.12 billion, followed by Discord in 79th place and valued at $964 million. WikiHow takes the 92nd spot thanks to its $922 million value while Steam Community comes in at 96th worth an estimated $907 million.
Richest eGaming domains:
| Rank | Sector | Website URL | Estimated value ($) |
| 23 | Games | twitch.tv | 3,835,000,000 |
| 65 | Gaming | roblox.com | 1,127,500,000 |
| 79 | Gaming | discordapp.com | 964,000,000 |
| 92 | Games | wikihow.com | 922,000,000 |
| 96 | Gaming | steamcommunity.com | 907,000,000 |
Google and YouTube crowned internet’s Richest Domains
Despite some impressive financials for sites in the eGaming industry, the gap between them and the top domains remains huge.
Google and YouTube (a subsidiary of Google) take top spot as the internet’s richest domains, coming in joint first place with an eye-watering estimated value of over $102 billion.
Google has 20 domains on the list, which have a total collective value of over $129 billion.
Tech sites make up over 40 percent of the Richest Domains Top 100 with sites like Facebook, Baidu, Weibo, and Reddit all making it into the top 20.
The ecommerce and news sectors have also fared well, with 21 and 15 domains respectively on the list. Chinese ecommerce companies Taobao and JD both made the top 10, as did news and media domains QQ and Sohu.
Other notable companies that have made the list include Netflix (15th) and Zoom (16th), both of which have seen huge successes over the world since lockdown.
The full report can be seen at https://www.fasthosts.co.uk/domain-names/richest-domains
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Endorphina
Endorphina releases Zalatar online slot with Hold and Win jackpots
Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.
The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.
Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.
The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.
Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.
The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
creator-economy
DuelBits says its Justin Gaethje UFC campaign drove 122m verified views
DuelBits says its JUSTIN2026 campaign with UFC fighter Justin Gaethje generated more than 122 million verified clip views and contributed to “one of DuelBits’ strongest UFC betting events in recent memory.” The operator said the campaign exceeded its KPI target of 100 million impressions and was distributed through a network of more than 140 creators.
The campaign was framed by DuelBits as a challenge to the industry’s common approach to athlete and influencer partnerships, arguing that many operators wait until an athlete’s commercial value peaks.
Jasper Hoekert, Chief Marketing Officer at DuelBits, said: “Too many operators approach ambassador partnerships as sponsorship deals. They wait until someone has already become one of the biggest names in sport before trying to work with them. At that point, everyone is competing for the same audience, the same inventory and the same headlines.”
Hoekert added: “The real opportunity is identifying athletes who perfectly align with your audience before they’re the obvious choice. If you genuinely believe in someone, you can build something together rather than simply renting their reputation once they’ve already made it.”
DuelBits said the JUSTIN2026 activation was built around a “premium hero film” supported by six short-form edits, behind-the-scenes videos and photography, with creator-led distribution across social media and MMA communities. The operator also said the flagship content was integrated into Gaethje’s “Art of Violence” YouTube series to extend the campaign beyond a single event window.
The company positioned distribution strategy as a key lever alongside content production. Hoekert said: “A brilliant piece of creative means very little if nobody sees it. We’ve reached a point where distribution deserves just as much strategic attention as the content itself. Working with creators, community pages, and trusted media partners allows campaigns to travel much further than relying on your own social channels alone.”
DuelBits also argued that modern KOL and ambassador campaigns should be assessed beyond top-line reach. “Views are an important benchmark because they show you’ve earned attention, but attention isn’t the finish line,” Hoekert said. “What matters is whether that attention drives action. In our case, we saw strong promotional code engagement alongside one of our best-performing UFC betting nights. That’s when you know the creative has delivered genuine business value rather than just impressive headline numbers.”
The post DuelBits says its Justin Gaethje UFC campaign drove 122m verified views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game launches
Play’n GO launches Reactoonz Blitzways with new Blitzways mechanic
Play’n GO has launched Reactoonz Blitzways
across its operator network, expanding the Reactoonz slot franchise with a new gameplay mechanic called Blitzways
. The release date is 23 July 2026.
The launch is also tied to a brand activation featuring Reactoonz character Garga, shown driving the TGR Haas F1 Team car ahead of the Hungarian Grand Prix weekend, according to the company.
Ebba Arnred, Chief Marketing Officer at Play’n GO said: “The Reactoonz are some of the most recognisable characters in online gaming, and few franchises have the heritage, audience loyalty, and cultural significance that Reactoonz has built over the years.
“Reactoonz Blitzways
is about taking that legacy forward. We wanted to create something that feels immediately familiar to fans while introducing a genuinely new gameplay experience through Blitzways
. The result is a game that respects everything players love about Reactoonz while showing that great IP should never stand still.
“Garga’s journey perfectly reflects that philosophy. From space exploration to stepping into a Formula One car, we’re continuing to treat these characters as more than game symbols. They’re part of a living universe that can evolve, create stories, and connect with audiences in new ways. Reactoonz Blitzways
is the next chapter in that story, and we’re incredibly excited for players to experience it.”
Play’n GO said Blitzways
“seamlessly blends Dynamic Payways with Cluster Pays”. Each spin features between two and seven symbols landing on every reel, creating up to 16,807 Blitzways
. The company said wins are made via clusters connecting across at least three reels, with features including cascading wins, Wild creation, Bonus Symbols, the Cosmic Prize feature, and Free Spins with sticky and multiplier Wilds.
The post Play’n GO launches Reactoonz Blitzways with new Blitzways mechanic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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