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Yggdrasil strikes YG Franchise deal with leading casino solution supplier SoftSwiss
Yggdrasil Gaming continues to expand its roster of YG Franchise partners by signing a strategic deal with iGaming software solutions provider SoftSwiss, providing the supplier with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST, the industry-leading promotional toolkit. In addition, the Franchise solution includes GATI, the latest iGaming development and distribution innovation from Yggdrasil.
With YG Franchise, Yggdrasil aims to increase the levels of content flexibility and control for strategic partners such as SoftSwiss. As such, all games, functionality and supporting services are made available. It will also enable SoftSwiss to use GATI to develop and distribute its own games on the Franchise platform. More than seven years of Yggdrasil’s iGaming success is reflected in the Franchise solution.
The new title Vault of Fortune is included in the full catalogue of Yggdrasil proprietary games available to SoftSwiss, as well as the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
The new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees. SoftSwiss will have access to the unique GATI technology, the game development tools and interfaces to build, port or commission games that can be deployed by other Franchisees. The network significantly scales the distribution potential and commercial opportunity for SoftSwiss and all Franchisees.
Andrew Pegler, Head of Commercial at Yggdrasil for Publishing, said: “SoftSwiss is a proven leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. Franchise enables them to take full control of their iGaming strategy, to scale their business in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a vault of proven YG experience and technology.
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase potential returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilise the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
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Adam Lamentowicz
Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering
Bragg Gaming Group announced its role in supporting Super Technologies’ successful launch in the regulated Greek market through its flagship brand, Superbet, marking a significant milestone in Bragg’s ongoing global expansion strategy.
Through this partnership, Bragg is delivering its RGS games alongside its HUB aggregation platform, providing access to a diverse portfolio of premium 3rd party content. This includes titles from leading studio partners such as Playson, Wazdan, IGT, Synot and Spribe.
The launch represents Superbet’s official entry into Greece, one of Europe’s most mature and well-regulated iGaming markets, and further strengthens Bragg’s position as a key technology and content partner for tier-one operators expanding into new jurisdictions.
Superbet’s launch combines a “sports-first” philosophy with a compelling iGaming experience tailored to local player preferences. Over the past 12 months, Superbet has built a strong local presence in Athens, enabling a highly localised approach supported by global expertise.
This launch underscores the scalability and flexibility of Bragg’s platform, enabling rapid market entry while delivering localised, high-quality player experiences in regulated environments.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We are delighted to support Superbet’s entry into Greece with our full suite of RGS and aggregation capabilities. As the preferred partner to Super Technologies, this launch reflects a partnership built to win.
“It highlights the strength of our technology and content ecosystem and our ability to scale in regulated markets. Greece is an exciting opportunity, and we look forward to supporting Superbet’s long-term growth in the region while continuing to power this commercial brand across multiple territories.”
Adam Lamentowicz, Chief Commercial Officer CEE at Super Technologies, said: “Every decision that we take is based on our customer-centric vision. And our partnership with Bragg serves this vision by offering the best entertainment experience to our Greek customers. Greece is a mature and thriving market, and we are confident that our product offering will have an immediate impact.”
The post Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA
Brightstar Lottery PLC announced that it received the highest MSCI ESG rating of AAA. This rating exemplifies Brightstar’s commitment to global sustainability leadership in managing ESG-related risks and opportunities. Brightstar received a perfect score for carbon emissions and high scores in the product safety and quality category.
“Receiving the MSCI AAA ESG rating in Brightstar’s first year as a pure-play lottery company highlights our commitment to making sustainability practices a priority throughout our business. This rating from MSCI serves as motivation to continue our work building a sustainable future where our people, our partners, and our planet can thrive,” said Wendy Montgomery, Brightstar SVP, Branding, Communications and Sustainability.
MSCI ESG Ratings measure a company’s resilience to long-term, industry-specific sustainability risks using a rules-based methodology. MSCI analysts research and rate companies on a “AAA” (leader) to “CCC” (laggard) scale based on their exposure to and management of these risks relative to peers.
MSCI Sustainability and Climate products and services are provided by MSCI Solutions LLC and certain related entities, and are designed to provide in-depth research, ratings and analysis of environmental, social and governance related business practices to companies worldwide. ESG ratings, data and analysis from MSCI Sustainability and Climate are also used in the construction of MSCI Indexes.
The post Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots
This May, SpringbokCasino.co.za celebrates Star Wars Day with Wild Galaxy Month, a cosmic new feature reimagining the savanna’s creatures as space-faring legends. May the 4th be with you and your 25 Free Spins on Prosperity Pots slot, available all month.
In Wild Galaxy Month, Springbok Casino compares five famous character types from the classic space-opera world to South African animals that carry the same energy in the bush. From bold young lions to wise old tortoises, each one brings its own style to survival—and the same is true for smart slot play. Knowing when to take a risk like a lion, when to wait like a leopard, or when to play the long game like a tortoise can make all the difference between a quick spin and a legendary win!
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“Out here in the wild, legends don’t begin with dramatic music and perfect timing. They begin with instinct, chaos, close calls, and a little bit of luck. This May, we’re giving our players all four—plus 25 free spins on Prosperity Pots. May the wild be with you,” said Daniel Van Wyke, Casino Manager at SpringbokCasino.
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The post Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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