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Yggdrasil strikes YG Franchise deal with leading casino solution supplier SoftSwiss
Yggdrasil Gaming continues to expand its roster of YG Franchise partners by signing a strategic deal with iGaming software solutions provider SoftSwiss, providing the supplier with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST, the industry-leading promotional toolkit. In addition, the Franchise solution includes GATI, the latest iGaming development and distribution innovation from Yggdrasil.
With YG Franchise, Yggdrasil aims to increase the levels of content flexibility and control for strategic partners such as SoftSwiss. As such, all games, functionality and supporting services are made available. It will also enable SoftSwiss to use GATI to develop and distribute its own games on the Franchise platform. More than seven years of Yggdrasil’s iGaming success is reflected in the Franchise solution.
The new title Vault of Fortune is included in the full catalogue of Yggdrasil proprietary games available to SoftSwiss, as well as the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
The new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees. SoftSwiss will have access to the unique GATI technology, the game development tools and interfaces to build, port or commission games that can be deployed by other Franchisees. The network significantly scales the distribution potential and commercial opportunity for SoftSwiss and all Franchisees.
Andrew Pegler, Head of Commercial at Yggdrasil for Publishing, said: “SoftSwiss is a proven leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. Franchise enables them to take full control of their iGaming strategy, to scale their business in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a vault of proven YG experience and technology.
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase potential returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilise the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
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Gambling in the USA
StreamRollers names Top 100 casino influencers after Las Vegas awards gala
Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.
StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers listed its top 10 ranked influencers as:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed
- and PokerMetarb.
The company said the full Top 100 list has been published on its Instagram account.
The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.
David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”
The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.
casino
StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards
The inaugural StreamRollers Top 100 Casino Influencer Awards ran May 2, with former Nevada AG George Chanos presenting.
StreamRollers has published its 2026 Top 100 casino influencers following its first-ever Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers’ Top 10 ranked casino influencers for 2026 are:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed,
- and PokerMetarb.
The company said the full Top 100 list is posted on its Instagram account.
StreamRollers positioned the awards as a marker for the “casino creator economy,” citing a global casino industry that “exceed[s] $540 billion annually” and claiming the ecosystem includes “up to 50,000 creators globally.”
David Wang, Founder of StreamRollers, said: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.” StreamRollers said the event was livestreamed on StreamRollers.com and that the platform is currently in beta, with an official launch planned.
The post StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cevro
Golden Whale and Cevro team up to advance AI-driven player interaction
Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with Cevro, an AI-powered platform designed to automate and enhance player interactions across support and operational workflows.
At the core of the integration is Golden Whale’s Full Model Control framework, which uses ML models to continuously analyse live player behavioural data, enabling more precise decisioning across engagement and incentives, driven by deeper insight into player value, churn probability and behavioural intent. These decisions can then be actioned through Cevro’s AI agents, allowing operators to guide and control player-facing responses with greater precision across multiple channels, including chat, email and helpdesk, with voice capabilities set to follow.
Cevro’s platform supports a wide range of player-facing processes, including bonus queries, KYC checks, payment-related communications and responsible gaming workflows. By introducing decision intelligence into these touchpoints, operators can move beyond reactive support models and toward more proactive, context-aware engagement, where responses are informed by real-time signals around player value and behaviour.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Operators are managing an increasing number of player communications across different touchpoints, and many of those processes are still handled in a reactive or manual way. By working with Cevro’s AI agents, we can connect our decision intelligence directly into these communication workflows, enabling operators to respond more precisely and consistently, while also reducing the complexity of managing these interactions at scale.”
Chaim Heber, CEO at Cevro, added: “Our focus is on helping operators automate and scale player interactions without losing quality or control. By integrating Golden Whale’s decision intelligence, we can bring a new level of precision into how our AI agents operate, using deeper signals around player value, churn risk and behaviour to guide responses. This not only improves resolution and efficiency but also allows operators to deliver more meaningful interactions that support retention and long-term player value.”
The post Golden Whale and Cevro team up to advance AI-driven player interaction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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