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Yggdrasil strikes YG Franchise deal with leading casino solution supplier SoftSwiss
Yggdrasil Gaming continues to expand its roster of YG Franchise partners by signing a strategic deal with iGaming software solutions provider SoftSwiss, providing the supplier with access to Yggdrasil’s proven iGaming content, technology, innovation, and expertise.
The YG Franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST, the industry-leading promotional toolkit. In addition, the Franchise solution includes GATI, the latest iGaming development and distribution innovation from Yggdrasil.
With YG Franchise, Yggdrasil aims to increase the levels of content flexibility and control for strategic partners such as SoftSwiss. As such, all games, functionality and supporting services are made available. It will also enable SoftSwiss to use GATI to develop and distribute its own games on the Franchise platform. More than seven years of Yggdrasil’s iGaming success is reflected in the Franchise solution.
The new title Vault of Fortune is included in the full catalogue of Yggdrasil proprietary games available to SoftSwiss, as well as the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.
The new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil Franchisees. SoftSwiss will have access to the unique GATI technology, the game development tools and interfaces to build, port or commission games that can be deployed by other Franchisees. The network significantly scales the distribution potential and commercial opportunity for SoftSwiss and all Franchisees.
Andrew Pegler, Head of Commercial at Yggdrasil for Publishing, said: “SoftSwiss is a proven leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
“As our Franchisee network continues to grow, the model amplifies the value for partners. Franchise enables them to take full control of their iGaming strategy, to scale their business in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a vault of proven YG experience and technology.
“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase potential returns for all parties.”
Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilise the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
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Compliance
Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse
Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.
Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.
As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.
The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.
Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.
“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”
The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Fan Engagement
Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize
Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.
The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.
For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.
Greg Baker, Chief Revenue Officer of Southampton Football Club said:
“We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite‘s Head of Brand Marketing, added:
“We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”
The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Allwyn sets UK launch date for Powerball game on 21 July, pending approval
National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app.
Allwyn said the UK-specific version will offer jackpots starting at £12M and will be linked to the US Powerball game through a partnership with the Multi-State Lottery Association (MUSL). The company said UK jackpot winners will be paid over 30 years, and that UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, with draws held three times a week.
Allwyn said the first UK draw is scheduled for 23 July, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draws taking place around 4am the next morning on Tuesday, Thursday and Sunday from a Powerball studio in Florida. It added that the UK game includes an additional “Match 2 main numbers” prize tier exclusive to UK players, paying a fixed £8, while the “Match 5 main numbers” tier pays a fixed £1M.
Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.
“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”
Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”
Allwyn said the game is expected to raise around £1BN for UK Good Causes over its first five years, with funding generated from UK ticket sales going to UK beneficiaries and projects. It also referenced recent changes to the National Lottery’s Lotto game and said the revised format has produced 27 millionaires since the first draw under the new format on 10 June.
The post Allwyn sets UK launch date for Powerball game on 21 July, pending approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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