Daily Fantasy Sports
Scout Gaming signs deal with market leading CIS operator Parimatch

Scout Gaming has entered into a license agreement with one of the market leading operators in the CIS region, Parimatch, to launch Scout Gaming’s market leading Daily Fantasy Sports product.
The partnership after it was announced that the Ukrainian president has signed a new bill to legalize gambling in Ukraine and start issuing licenses.
Founded in Ukraine 1994, Parimatch looks to build on its heritage to maintain a leading position in its home market. Parimatch is expected to be one of the first companies to apply for and obtain a local license in Ukraine.
“We are very pleased to reach an agreement with one of the absolute largest operators in the CIS region. We are impressed by how the team on Parimatch has grew their operations in the recent years and we are happy to further support their growth with offering our full product portfolio. Scout Gaming is currently putting all efforts to reach agreement with market leading operators around the world, this is an additional step in the right direction”, comments Scout Gaming CEO, Andreas Ternstrom.
“We are constantly improving our product offering and are very happy to be able to offer the market leading Fantasy product to our clients in a near future. Scout Gaming’s software will extend our already very successful sports offering and we are looking forward to a long-term successful co-operation”, comments Parimatch CEO, Sergey Portnov.
While the deal will have a limited impact on Scout Gaming’s 2020 revenues, the partnership has the potential to have a moderate to high effect on revenues in 2021 and beyond.
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Daily Fantasy Sports
PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leaderās presence in professional baseball and features digital and in-park activations at Oracle Park.
āWe are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,ā said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a āKā for each strikeout earned by a Giants pitcher.
When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.
āThe Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,ā said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.
The post PrizePicks Teams Up with San Francisco Giants as Official DFS Partner appeared first on Gaming and Gambling Industry in the Americas.
Daily Fantasy Sports
Assessing the esports DFS opportunity in the US

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Oliver Niner, Head of B2B says that DFS remains a compelling vertical with huge growth potential especially if operators expand their offering into esports
The roll out of legal online and mobile sports betting across US states has presented a significant opportunity for operators, but the market has proved harder to crack than many anticipated.
The cost of customer acquisition is skyrocketing, building brand equity is taking much longer than expected, and thereās been a slowdown in new states embracing regulation and licensing.
This has led to a run of operators exiting the market as the numbers simply donāt add up.
But while this is happening, the daily fantasy sports space continues to thrive and remains a compelling opportunity for operators.
DFS has a unique legal standing in many states where sports betting is still restricted, allowing operators to reach audiences they otherwise couldnāt.
It also fosters deeper engagement with those who play ā players arenāt just betting on outcomes; theyāre actively managing lineups and pitting their knowledge and skills against others.
This is the perfect combination for retention and loyalty ā something sportsbooks struggle to achieve with players easily swayed to join another brand simply because of a generous free bets offer.
Thereās also an untapped opportunity in bringing the worlds of esports and daily fantasy sports together, allowing operators to connect with an entirely new audience.
Until now, traditional DFS brands have focused on the major sports, but the younger, digital-native audiences are more interested in esports such as CS2 and LoL than the NFL.
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Why the DFS model works:
Before discussing how operators can get in on the esports DFS action, itās important to understand why the DFS model works so well in the US, especially for those looking to diversify their offering.
The first is regulatory accessibility. DFS is legal in more states than traditional sports betting, allowing operators to enter markets where sportsbook licensing is unavailable or complex.
DFS has much lower acquisition costs while serving as a gateway to paid gaming. It often attracts a younger, more engaged audience at a lower CPA compared to traditional sports betting.
Strong user retention is another upside. Unlike one-off bets, DFS players return regularly to manage lineups, track stats and compete in contests, driving retention rates way beyond sports betting.
Itās also esports ready. Esports fans are highly engaged with player performance stats, making DFS a natural fit. It can then serve as an introduction to real-money esports betting when regulations allow.
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The esports DFS opportunity to be explored:
DFS is an established and thriving vertical and while some operators offer esports within their proposition, it often lacks depth, innovation and mainstream adoption.
Esports fans are naturally engaged with stats, player performance metrics and in-game analytics, so easily segue into the DFS format.
Titles like LoL, CS2, Dota 2 and Valorant offer rich data sets that allow for creative and competitive fantasy formats, but most operators are yet to really get into it.
This leaves a major gap in the market and a huge opportunity for those who put together a compelling esports DFS product, especially as the popularity of esports betting grows.
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What a compelling esports DFS product looks like:
The foundation of any esports DFS product is reliable, real-time data and the ability to provide a range of engaging contest formats.
This is where companies such as PandaScore come in. We provide operators with comprehensive esports data including player and team stats across all the major disciplines.
We supplement this with accurate odds and DFS pricing models, helping operators to set accurate and competitive odds ā both our data and odds feeds are integrated seamlessly via API.
We also provide unrivalled market expertise; the team has years of experience powering esports betting which we leverage to ensure our partners can succeed with esports DFS.
In addition to markets and odds, players need to be able to access deep performance metrics so they can make informed decisions.
Itās also important for the operator to provide a smooth and intuitive experience via a seamless UX and mobile first approach to site and app navigation.
The diversity of the contests offered needs to be considered, too. This includes classic salary cap formats as well as pickāem games and more.
It goes without saying that social interaction needs to be baked into the experience through features such as leaderboards, private leagues and head-to-head challenges.
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Operators need to get ahead in a rapidly evolving market:
The US sports betting and iCasino market is fast moving with the landscape constantly changing ā just look at the conversation around sweepstakes casinos.
For me, DFS and especially esports DFS remain an underutilised growth channel that operators need to take advantage of.
As esports betting gains traction ā PandaScore recently surpassed ā¬1bn in bets through its platform ā DFS serves as a vital entry point through which operators can build brand recognition and engage a digital-first audience primed and ready to play.
This audience might not be familiar with real-money betting today, but by providing them with an experience they are familiar and comfortable with, they can become the bettors of tomorrow.
At PandaScore, we are here to help operators capitalise on this opportunity with best-in-class data, pricing models and strategic support.
For operators, this means the numbers will always add up when it comes to esports daily fantasy sports.
The post Assessing the esports DFS opportunity in the US appeared first on Gaming and Gambling Industry in the Americas.
Atlanta Braves
PrizePicks Renews Partnership with Atlanta Braves

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PrizePicks, the largest daily fantasy sports operator in North America, has renewed its partnership with the Atlanta Braves, reaffirming its position as the clubās Official Daily Fantasy Sports Partner. This new three-year agreement reinforces the longstanding relationship between the two Atlanta-based powerhouses, building on a successful collaboration that began in 2020.
āWe are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country. As a company rooted in community and growth, weāre proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide,ā said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the partnership, PrizePicks branding will be prominently featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular āPrizePicks Pick of the Gameā segment, which airs on the Braves Radio Network pregame show before all regular season games.
New for this season, PrizePicks will be offering fans a chance to win big with the Braves with the āPrizePicks 10 runs for 10kā promotion. Each time the Braves score 10 runs during a home game, the team will launch a text-to-enter promotion for a chance to win a $10,000 free PrizePicks lineup and tickets for a future Braves game to watch their picks live at Truist Park.
āAs a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,ā said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.
As PrizePicks continues to expand into new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Renews Partnership with Atlanta Braves appeared first on Gaming and Gambling Industry in the Americas.
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