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Betway increase La Liga presence with Real Betis shirt sponsorship

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Two-year deal increases company’s European football portfolio.

Global online betting and gaming company Betway has signed a two-year deal to become the official shirt sponsor of Spanish top-flight football club Real Betis Balompié.

The partnership will see the Betway logo appear on the famous green and white jersey from the start of the 2020/21 La Liga season as well as around the perimeter of their Benito Villamarin stadium.

Anthony Werkman, Betway, CEO said: “Real Betis play in one of the most popular leagues in the world, where we already have a tremendous presence. We couldn’t be happier to be partnering with one of the established clubs with a great history. We look forward to showcasing Betway to their fans and the people of Seville.”

Ramón Alarcón, General Director of Business of Real Betis Balompié added: “At Real Betis we have been working in the digital environment for many years to increase the value of our advertising assets. This sponsorship agreement, which is the most important quantitatively in our history, recognises this work, for which we are proud. In addition, the agreement comes with a leading company in the sector, with scrupulous compliance with current regulations.”

Betway have been prominent shirt sponsors and betting partners in La Liga since 2018, as well as sponsoring Premier League club West Ham United in England since 2015, in addition to many other deals in the sport throughout the continent.

 

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Kiril Kirilov takes on new leadership role at CT Interactive

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Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.
In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.
Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2mee

Mindway AI Announces Partnership with 2mee

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Global behavioural intelligence leader Mindway AI has teamed up with 2mee, the pioneer in Human Messaging, to transform digital risk management. This strategic partnership combines advanced risk detection with personalised messaging to set a new standard for user safety and engagement in the digital landscape.

2mee is renowned for its innovative approach that integrates real, verified human messages directly into digital experiences. By delivering pre-recorded human guidance at crucial moments of friction or uncertainty, 2mee assures operational transparency while drastically improving user trust and comprehension. The platform’s unique integration allows these messages to be seamlessly embedded into user journeys, thus maintaining the flow and integrity of the digital experience while enhancing end-user interaction.

The partnership between Mindway AI and 2mee aligns the strengths of both companies by bridging the gap between behavioural risk detection and immediate, human-centric intervention. This collaboration aims to provide operators with a powerful toolset, leading to measurable interventions and ensuring compliance with regulatory standards.

“Partnering with 2mee allows us to leverage our advanced behavioural detection capabilities in groundbreaking ways. By integrating our technology with 2mee’s pre-recorded human messages, we are creating a holistic approach to risk management that supports both operators and their customers, while meeting rigorous regulatory requirements. This partnership represents an exciting evolution in how we foster safer digital environments,” said Rasmus Kjaergaard, CEO of Mindway AI.

“Working with Mindway AI allows us to close a critical gap that’s existed for years. Risk algorithms have been excellent at identifying problem gambling behaviour, but tools and research around follow-on preventative action have been significantly lacking. Together, we’re connecting behavioural intelligence with real human intervention inside the journey itself. It’s a unique and genuinely exciting step forward for how regulated operators support their customers responsibly,” Jez White, Managing Director at 2mee, said.

The post Mindway AI Announces Partnership with 2mee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Releases Cashybara Boxing Edition Game

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Amusnet expands its innovative portfolio with the launch of Cashybara Boxing Edition, an adrenaline-charged crash game that merges combat sports intensity with fast-paced betting. Featuring a unique boxing theme and the fan-favourite Cashybara character, the game challenges players to master their timing in a high-pressure environment where the potential rewards grow with every punch thrown.

From the opening bell, the action never slows down. As Cashybara dodges jabs and fires back with powerful combinations, the multiplier climbs higher and higher, building tension with every passing second. The question is always the same: play it smart and secure your progress, or stay in the fight longer and push for a knockout finish as the multiplier soars.

Adding a tactical edge to the gameplay, the 50% Cash Out feature lets players lock in half of their gains mid-round while keeping the rest in play. It’s a strategic balance between caution and courage.

Combined with dynamic visuals, punchy animations and the roar of the crowd, every round feels like a live fight night where anything can happen. Fast, bold and full of personality, Cashybara Boxing Edition delivers a thrilling crash experience where reflexes and nerve define the outcome.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases Cashybara Boxing Edition Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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