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Kambi secures double EGR B2B Awards win

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udges commend “impressive product innovation and strong new client wins” as Kambi wins Sports Betting Supplier category and retains Sportsbook Platform Provider crown 

Kambi was named both Sportsbook Platform Provider and Sports Betting Supplier of the year at the prestigious EGR B2B Awards in last week’s virtual ceremony held over three days.

The awards recognise the highest performing companies which power the betting and gaming industry, with Kambi taking home the event’s headline sports betting prizes.

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Recognising Kambi’s “impressive commercial and financial success”, alongside “high stability, scalability and focus on pricing”, the judges found the Kambi platform to be “geared up for the best in class”.

Kambi scored highly across all key criteria in the two categories, including commercial success, product development & delivery, innovation, UX/UI and back office/reporting.

The provider secured a number of key milestones throughout the judging period, adding to its series of US market firsts in states including Colorado, Michigan and Illinois, signing new partners including Penn National Gaming, Seneca Gaming Corporation and BetWarrior and becoming the first sports betting technology provider to attain membership of the International Betting Integrity Association.

Kambi also continued to refine and enhance its sportsbook with the launch of the Kambi Multi Builder, as well as its unique Bring Your Own Device technology.

Max Meltzer, Kambi’s Chief Commercial Officer, said: “At Kambi, we pride ourselves on being the partner visionary sportsbooks across the globe can trust to springboard them to success, providing all the technology and flexibility required to help them to achieve market leadership.

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“We are very proud that the success we have delivered for our partners over the judging period has been recognised with two hugely prestigious award wins, and I would like to thank all of our staff and partners for making this possible. We look forward to building on this over the coming 12 months.”

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

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Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).

This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.

“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”

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Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”

The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.

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Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!

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As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.

All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!

In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!

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This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.

Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”

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Altenar leverages power of influencers with Tipster Module launch

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Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology

Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.

Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.

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The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.

As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.

Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.

“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”

The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.

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