As the global sports calendar enters one of its most intense and opportunity-rich periods, Boomerang Partners is preparing an activation designed to capture the full attention of affiliate teams worldwide. The agency has released a teaser video featuring players from AC Milan, its Official Regional Partner, signaling the upcoming launch of TIME TO WIN — an exclusive initiative built specifically for affiliates.

The video, already sparking anticipation across the industry, delivers two clear messages: TIME TO WIN and Save the date. The full reveal is scheduled for February 12.

More Than a Campaign

Although details remain tightly under wraps, one thing is already evident: TIME TO WIN is not a conventional affiliate campaign or a one-off promotion. The teaser features AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão — stopping just short of revealing what’s coming next.

Behind the scenes, TIME TO WIN appears to be a carefully engineered project built at the intersection of elite sport, affiliate expertise, and precise timing. It reflects Boomerang Partners’ long-term strategy of supporting affiliates during the most competitive moments of the sports season, where speed, readiness, and execution make the difference.

Powered by One of Football’s Most Iconic Clubs

The involvement of AC Milan is no coincidence. As Boomerang Partners’ Official Regional Partner, the club plays a central role in the TIME TO WIN concept, bringing global prestige, massive reach, and elite sporting credibility.

This partnership allows affiliate teams to align with one of the most recognizable football brands in the world, blending top-tier football energy with performance-driven marketing opportunities. As part of the broader collaboration, Boomerang Partners and AC Milan are preparing multiple initiatives throughout the season — including exclusive experiences, high-impact campaigns, and the launch of the AC Milan Hub, a dedicated portal centralizing all partnership-related activities.

Preparation Makes the Difference

While the full scope of TIME TO WIN will only be revealed on February 12, affiliates can already prepare by leveraging Boomerang Partners’ Sports Marketing & Betting Calendar 2026. This expert resource is designed to help partners anticipate peak moments, plan campaigns in advance, and make smarter decisions when competition is at its highest.

A Critical Window for Affiliates

The timing of TIME TO WIN aligns perfectly with one of the busiest stretches of the sports year. February and March feature a packed schedule of global events, including:

• The Olympic Winter Games Milano Cortina 2026

• UEFA Champions League knockout stages

• Men’s Basketball World Cup Qualifiers

• Major tennis tournaments such as Indian Wells and the Miami Open

For affiliate teams, this period demands precision, rapid execution, and well-timed activations — exactly where TIME TO WIN is positioned to deliver a strategic edge.

What Affiliates Can Expect

While Boomerang Partners is keeping the finer details confidential for now, expectations are high. TIME TO WIN is shaping up to be one of the most ambitious and exclusive affiliate activations of the 2026 sports season — a high-impact opportunity designed for teams ready to perform when it matters most.

The wait won’t be long. Full details of TIME TO WIN will go live on February 12 via the Boomerang Partners website.

Stay tuned.

About Boomerang Partners

Boomerang Partners is a fast-growing global marketing agency delivering a wide range of affiliate and entertainment services. An Official Regional Partner of AC Milan, the agency launched the Golden Boomerang Awards in 2024 — a global affiliate tournament that attracted more than 400 teams in its second season in 2025.

Between 2024 and 2025, Boomerang Partners’ clients launched six new products, driving nearly 1.5x growth in product users. The agency’s portfolio includes more than 10 brands operating across 40+ regulated markets, offering personalized bonuses and 24/7 multilingual support.

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As the global sports season enters one of its peaks, Boomerang Partners is preparing a move designed to attract the full attention of affiliate teams. The company has released a teaser video featuring players of its Official Regional Partner, AC Milan. Thus, it hints at the upcoming launch of TIME TO WIN – an exclusive activation for affiliates.

Not a standard campaign

While full details remain undisclosed, the first glimpse of TIME TO WIN has already set the tone. In the teaser video, AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão stop short of revealing anything beyond two signals: TIME TO WIN and Save the date. One thing is already clear: this is not a standard campaign or a one-off activation. Based on our insights, it will be a project built at the intersection of elite sport, affiliate expertise, and a deep understanding of peak interest in major sports events, where speed of execution, precise timing, and strategic readiness define results. Designed with these factors in mind, TIME TO WIN reflects Boomerang Partners’ long-term approach to supporting affiliate partners during the most competitive phases of the sports calendar.

A partnership with one of football’s most iconic clubs

The connection with AC Milan is no coincidence. As Boomerang Partners’ Official Regional Partner, the Club is an integral part of the TIME TO WIN concept, lending its world-class sporting prestige and global reach. This collaboration allows affiliate teams to engage with one of the most recognized football brands in the world, combining the excitement of top-level football with marketing opportunities designed for peak performance.

Through this partnership, Boomerang Partners and AC Milan are preparing a series of initiatives throughout the season, including exclusive experiences, high-impact campaigns, and the launch of the AC Milan Hub – a unique portal providing centralized access to all the activities related to the Boomerang and AC Milan partnership.

Preparation is key

While we don’t yet know exactly what Boomerang Partners will launch on February 12th, we believe the company’s Sports Marketing & Betting Calendar 2026 will assist partners in this regard. This expert guide enables affiliate teams to prepare ahead of the hottest moments of the sports season and make more informed decisions when it matters most.

A peak period for affiliates

The timing of this activation is no coincidence. February and March mark one of the peak periods of the sports season, with major events such as the Olympic Winter Games Milano Cortina 2026, the UEFA Champions League knockout rounds, men’s basketball World Cup Qualifiers, and top-tier tennis tournaments like the Indian Wells Masters and the Miami Open. For affiliate teams, these weeks require careful planning, timely campaign setup, and fast execution. This is exactly the time when participation in TIME TO WIN offers a strategic advantage.

What affiliates can expect

Participation in TIME TO WIN offers affiliate teams a chance to engage with one of the most anticipated initiatives of the 2026 sports season. While full details remain under wraps, the scale and ambition of the activation are already clear: it will be a high-impact, exclusive opportunity that affiliates won’t want to miss.

So what’s coming next? The answer will be revealed on February 12, when full details of the TIME TO WIN activation go live on the Boomerang Partners website. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.