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World Leading In-Game Advertising Platform Anzu.io and Indie Sports Video Game Developer Unfinished Pixel Seal New Exclusive Partnership

Published

6 years ago

July 28, 2020

Reading Time: 2 minutes

Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io.

With a clear goal of creating fun and engaging games without the constraints of simulating reality, Super Soccer Blast brings together accessible controls, smart design, and ease of play like over-the-top classic soccer games. With a worldwide reach, Unfinished Pixel’s Super Soccer Blast aims to become the benchmark of arcade indie sports games. The game will serve as the perfect backdrop for brand ads, which will appear exactly as they do in real-life soccer games – on billboards, banners, and other natural placements. The players, heavily focused in the USA and across Europe, will benefit from the heightened realism blended in-game ads provide. Unfinished Pixel will join Anzu’s other gaming partners, including Toplitz Productions, Vivid Games, APB Reloaded, and Zula, who are adding a new, sustainable, and non-disruptive income stream via Anzu’s revolutionary in-game advertising technology.

Of the partnership, CEO of Unfinished Pixel Marcos Torrecillas Gallardo said, “We’re thrilled to partner with Anzu to make Super Soccer Blast more realistic through real-life brand ads. Soccer is a game that naturally features ads across the field, and our players want the most authentic experience. Anzu’s technology gives them that. And the fact that we can add a new monetization stream that doesn’t harm the user experience – but actually enhances it – makes the partnership that much more valuable!’

Anzu, a company positioned at the center of gaming and advertising, is creating new industry standards on the heels of their recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly. Other partnerships, which provide confidence to advertisers and in turn translate to more revenues for game developers, include Anzu’s collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and unprecedented campaign effectiveness measurement together with Nielsen Connectivity. Anzu is the first in-game advertising platform to bring these trusted AdTech solutions to in-game campaigns.

Anzu VP Games, Alex Yerukhimovich, commented, “We are thrilled to partner with Unfinished Pixel to bring our amazing ad technology into their wildly popular Super Soccer Blast game! It’s always fun to work with partners who share your vision. In this case, it’s more than fun–it’s truly synergistic. Unfinished Pixel is a game studio dedicated to creating unparalleled experiences for their players, and bringing real-life brand ads into the soccer stadium is the perfect way to complement their fantastic graphic interface and gaming experience. We look forward to bringing new revenue to this innovative studio while giving global brands access to their dedicated players in a totally new, non-disruptive way.”

EPIC agree

Onrise and EPIC agree strategic partnership for gambling harm prevention

Published

4 minutes ago

March 2, 2026

Wladimir P.

onrise-and-epic-agree-strategic-partnership-for-gambling-harm-prevention

Onrise, the trusted mental health platform for athletes across the US, has entered a strategic partnership with EPIC Global Solutions, a leading consultancy in gambling harm prevention. The collaboration aims to enhance support services for athletes and coaches at professional and collegiate levels amid growing concerns around sports wagering and gambling-related risks.

EPIC Global Solutions brings expertise grounded in lived experience of gambling addiction. Through this partnership, EPIC will provide education and training—both face-to-face and digital—to supplement Onrise’s network of over 250 peer support experts. These services are designed to help sports organizations promote safer relationships with gambling products.

The Onrise platform already offers a comprehensive support system, including licensed therapists, psychiatric care, sports performance coaching, and retired athlete peer support, all delivered securely through one-on-one sessions with flexible scheduling.

Kim Quigley, Founder and CEO of Onrise, commented:
“Student-athletes live in a time where gambling and sport intertwine in so many ways, with significant wagering interest in collegiate sport. This partnership with EPIC Global Solutions is about getting in early, before a bet becomes a burden carried in silence. By pairing world-class gambling education with Onrise’s athlete-specific mental health care, we can spot risk sooner, intervene faster, and protect their health, future, and the team communities depending on them.”

Paul Buck, CEO of EPIC Global Solutions, added:
“This partnership arose from a shared alignment of values. Gambling and sports wagering is growing fast in the US, particularly in sports and college sectors. Together, we can provide stronger, athlete-focused support to promote mental health, wellbeing, and performance.”

The partnership coincides with Problem Gambling Awareness Month in the US, running throughout March to raise awareness of early identification and prevention of gambling-related harms.

The post Onrise and EPIC agree strategic partnership for gambling harm prevention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dota 2 Team

LEON Esports Expands its Partnership with GamerLegion to Include a Dota 2 Team

Published

4 minutes ago

March 2, 2026

Wladimir P.

leon-esports-expands-its-partnership-with-gamerlegion-to-include-a-dota-2-team

Online casino and sportsbook LEON has strengthened its esports involvement by extending its partnership with the organisation GamerLegion to cover the team’s North American Dota 2 roster.

Previously sponsoring GamerLegion’s Counter-Strike 2 team, LEON’s expanded collaboration marks the next step in the brand’s growing esports strategy.

GamerLegion’s Dota 2 squad, formed in late 2025, played its first official match on November 15th and is currently ranked approximately #17 globally. The team has already competed in major tournaments, including PGL Wallachia, DreamLeague, and BLAST Slam.

As part of the extended partnership, LEON and GamerLegion will introduce exclusive giveaways, fan activities, and collaborative content for the esports community, further strengthening engagement across both teams and their audiences.

The post LEON Esports Expands its Partnership with GamerLegion to Include a Dota 2 Team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Colombian market

GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales

Published

4 minutes ago

March 2, 2026

Wladimir P.

goldenrace-reinforces-leadership-in-the-colombian-market-alongside-olympia-apuestas-virtuales

GoldenRace, a global leader in Virtual Sports and the first and only ACDV-certified provider in Colombia, has signed a partnership with Olympia Apuestas Virtuales. This collaboration expands GoldenRace’s footprint in the Colombian retail sector while raising standards for virtual gaming.

Colombia has long been a strategic market for GoldenRace, and its compliance with Coljuegos regulations ensures operators can run certified, fully transparent products. Olympia’s terminals now feature GoldenRace’s full virtual sports portfolio, demonstrating how advanced technology can seamlessly adapt to local legal and operational requirements. Since November 2025, Olympia has successfully deployed multiple terminals, highlighting growing player demand for fast, secure, and accessible gaming experiences.

GoldenRace virtual betting delivers instant excitement, with events every five minutes and betting options across football, horse racing, dog racing, motorcycling, and more. The platform requires minimal registration while offering immediate results, catering to players seeking quick, adrenaline-filled entertainment.

Martin Wachter, CEO and Founder of GoldenRace, commented:
“Our track record in Colombia has allowed us to understand what operators need and what players love. Partnering with Olympia lets us expand in the retail sector, bringing certified virtual games to physical points of sale where trust and immediacy are crucial.”

David Cadavid, Betting Coordinator at BetPlay and Olympia Casinos, added:
“This partnership is central to our diversification and growth strategy. Virtual betting represents both fast, accessible entertainment and a contribution to the national economy. GoldenRace’s certified products are a clear opportunity for innovation, development, and profitability in Colombia.”

The GoldenRace–Olympia alliance is set to continue transforming the virtual betting landscape in Colombia, offering players instant action while supporting sustainable business growth.

The post GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.