Latest News
World Leading In-Game Advertising Platform Anzu.io and Indie Sports Video Game Developer Unfinished Pixel Seal New Exclusive Partnership
Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io.
With a clear goal of creating fun and engaging games without the constraints of simulating reality, Super Soccer Blast brings together accessible controls, smart design, and ease of play like over-the-top classic soccer games. With a worldwide reach, Unfinished Pixel’s Super Soccer Blast aims to become the benchmark of arcade indie sports games. The game will serve as the perfect backdrop for brand ads, which will appear exactly as they do in real-life soccer games – on billboards, banners, and other natural placements. The players, heavily focused in the USA and across Europe, will benefit from the heightened realism blended in-game ads provide. Unfinished Pixel will join Anzu’s other gaming partners, including Toplitz Productions, Vivid Games, APB Reloaded, and Zula, who are adding a new, sustainable, and non-disruptive income stream via Anzu’s revolutionary in-game advertising technology.
Of the partnership, CEO of Unfinished Pixel Marcos Torrecillas Gallardo said, “We’re thrilled to partner with Anzu to make Super Soccer Blast more realistic through real-life brand ads. Soccer is a game that naturally features ads across the field, and our players want the most authentic experience. Anzu’s technology gives them that. And the fact that we can add a new monetization stream that doesn’t harm the user experience – but actually enhances it – makes the partnership that much more valuable!’
Anzu, a company positioned at the center of gaming and advertising, is creating new industry standards on the heels of their recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly. Other partnerships, which provide confidence to advertisers and in turn translate to more revenues for game developers, include Anzu’s collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and unprecedented campaign effectiveness measurement together with Nielsen Connectivity. Anzu is the first in-game advertising platform to bring these trusted AdTech solutions to in-game campaigns.
Anzu VP Games, Alex Yerukhimovich, commented, “We are thrilled to partner with Unfinished Pixel to bring our amazing ad technology into their wildly popular Super Soccer Blast game! It’s always fun to work with partners who share your vision. In this case, it’s more than fun–it’s truly synergistic. Unfinished Pixel is a game studio dedicated to creating unparalleled experiences for their players, and bringing real-life brand ads into the soccer stadium is the perfect way to complement their fantastic graphic interface and gaming experience. We look forward to bringing new revenue to this innovative studio while giving global brands access to their dedicated players in a totally new, non-disruptive way.”
Powered by WPeMatico
Claudia De Santis Head of Gaming Integrations & Operations at Eurobet.it
Swintt titles take Italy by storm following Eurobet partnership
Reading Time: 2 minutes
Sought-after software provider enjoys highly successful market debut and confirms plans to expand current Eurobet.it line-up in the months to come
With Swintt having entered the Italian market last month via an exclusive partnership with Eurobet.it, the in-demand software provider has already announced plans to expand its line-up at the casino following the promising performance of its Elysium Studios titles.
Having initially launched with popular games Pirates Pledge Hold & Win, Battle of Myths, Supa Crew, Wizardz World and Crystalium, uptake among players proved so strong that Swintt is now seeking approval from the regulator to roll out a second round of releases on the Italian platform.
Once that greenlight has been received, Swintt intends to add the spell-binding fairytale slot, A Hopping Kiss, and the recently-released expanding reels game, Enigma of Egypt, to its existing content offering, granting players at Eurobet.it an even greater choice of Elysium Studios options.
Of course, as the portfolio of Elysium Studios titles offered at Eurobet.it continues to grow, Swintt will enjoy ongoing visibility opportunities on the platform that will help raise the provider’s profile in the Italian market and help it build on the strong momentum created by the first wave of games.
From Eurobet.it’s perspective, meanwhile, being the first Italian operator to host Swintt’s state-of-the-art titles will cement the platform’s status as the go-to online casino destination for Italian players while also adding another top tier software studio to its extensive collection of providers.
David Mann, Chief Executive Officer at Swintt, said: “Having only launched with Eurobet.it at the end of October, we’ve been really encouraged by the reception our Elysium Studios titles have received from Italian players and work is already underway to roll out our next round of releases.
“With both A Hopping Kiss and Enigma of Egypt ear-marked to launch on the platform in the coming months, our ongoing partnership with Eurobet will ensure we remain firmly in the public eye and can build on the early momentum created by our strong start to life in the Italian market.”
Claudia De Santis, Head of Gaming Integrations & Operations at Eurobet.it, said: “At Eurobet.it, our strategy focuses on distinguishing our offer by securing the market’s most innovative content first. Partnering with Swintt allows us to maintain this competitive edge. We are thrilled to be the exclusive launch partner for Swintt in Italy; adding ‘Pirate Pledge Hold & Win’ to our library reinforces our commitment to delivering premium, first-to-market experiences to our players.”
The post Swintt titles take Italy by storm following Eurobet partnership appeared first on European Gaming Industry News.
David Yu Head of AM at VA Gaming
QTech Games marks another red-letter day with VA Gaming integration
Reading Time: 2 minutes
QTech Games, the leading game aggregator for all emerging markets, has announced its latest premier provider partnership with VA Gaming, allowing its platform clients access to another igaming catalogue of over 70 titles.
Integrating content from one of the more innovative and creative digital slots providers adds yet more muscle to QTech Games’ aggregation platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
VA Gaming’s portfolio has been optimised for mobile, a cornerstone of QTech’s offering, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integrations available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
This collaboration naturally broadens VA Gaming’s international scope, unlocking untapped regions for diversified growth, above all in Africa and Latin America, where QTech Games continues to consolidate its firm foothold.
Philip Doftvik, QTech Games’ CEO, said: “Each new integration enriches our offering, and it’s particularly rewarding to support game providers who are actively expanding into ‘margin markets’ such as Latin America and Africa. These emerging markets are enjoying an irresistible momentum at present, so we’re excited to help VA Gaming bring their popular titles to market across many previously uncharted territories for them.”
David Yu, Head of AM at VA Gaming, added: “VA Gaming is artfully blending creativity and technology to craft unique, engaging online slots with distinctive graphics and features, generating a high-quality gaming experience. This integration is a key part of our unfolding worldwide distribution strategy, especially as we expand our focus in emerging markets, and we look forward to a long and successful collaboration.”
The post QTech Games marks another red-letter day with VA Gaming integration appeared first on European Gaming Industry News.
Balkans
EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025
Reading Time: 2 minutes
EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.
The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.
EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.
Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.
EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.
The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.
The post EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.
-
Asia5 days agoPRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS
-
Latest News6 days agoNot Just Games. Experiences: Interview with Gabor, CPO at DreamPlay
-
Eskil Raknes Casino & Betting Expert at Kongebonus5 days agoKongebonus Awards 2025 now open for voting
-
Asia5 days agoPhilippines Cracking Down on Influencers Promoting Illegal Online Gambling Sites
-
AOGGAB6 days agoEGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB
-
Asia5 days ago2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China
-
Balkans6 days agoEGT Digital Shines at BEGE Expo 2025
-
Latest News5 days agoVegangster Partners with Cevro AI to Scale AI-Powered Player Support



