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World Leading In-Game Advertising Platform Anzu.io and Indie Sports Video Game Developer Unfinished Pixel Seal New Exclusive Partnership
Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io.
With a clear goal of creating fun and engaging games without the constraints of simulating reality, Super Soccer Blast brings together accessible controls, smart design, and ease of play like over-the-top classic soccer games. With a worldwide reach, Unfinished Pixel’s Super Soccer Blast aims to become the benchmark of arcade indie sports games. The game will serve as the perfect backdrop for brand ads, which will appear exactly as they do in real-life soccer games – on billboards, banners, and other natural placements. The players, heavily focused in the USA and across Europe, will benefit from the heightened realism blended in-game ads provide. Unfinished Pixel will join Anzu’s other gaming partners, including Toplitz Productions, Vivid Games, APB Reloaded, and Zula, who are adding a new, sustainable, and non-disruptive income stream via Anzu’s revolutionary in-game advertising technology.
Of the partnership, CEO of Unfinished Pixel Marcos Torrecillas Gallardo said, “We’re thrilled to partner with Anzu to make Super Soccer Blast more realistic through real-life brand ads. Soccer is a game that naturally features ads across the field, and our players want the most authentic experience. Anzu’s technology gives them that. And the fact that we can add a new monetization stream that doesn’t harm the user experience – but actually enhances it – makes the partnership that much more valuable!’
Anzu, a company positioned at the center of gaming and advertising, is creating new industry standards on the heels of their recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly. Other partnerships, which provide confidence to advertisers and in turn translate to more revenues for game developers, include Anzu’s collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and unprecedented campaign effectiveness measurement together with Nielsen Connectivity. Anzu is the first in-game advertising platform to bring these trusted AdTech solutions to in-game campaigns.
Anzu VP Games, Alex Yerukhimovich, commented, “We are thrilled to partner with Unfinished Pixel to bring our amazing ad technology into their wildly popular Super Soccer Blast game! It’s always fun to work with partners who share your vision. In this case, it’s more than fun–it’s truly synergistic. Unfinished Pixel is a game studio dedicated to creating unparalleled experiences for their players, and bringing real-life brand ads into the soccer stadium is the perfect way to complement their fantastic graphic interface and gaming experience. We look forward to bringing new revenue to this innovative studio while giving global brands access to their dedicated players in a totally new, non-disruptive way.”
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After becoming one of the first B2B suppliers to get their sportsbook solution successfully GLI-certified for Brazil, Delasport has now achieved compliance with the requirements of SIGAP regarding its iGaming platform.
Obtaining the required GLI certifications and the integration with the Brazilian DataVault through SIGAP’s official API means that the solution is fully ready to dive headfirst into the market.
The certifications granted by Gaming Labs International to Delasport include the required set of approvals: the technical certificates for Betting System, Sports Betting Server (Sportsbook), a.k.a. Remote Game Server (RGS), and more.
Delasport also covers the geofencing requirements and the requirements for safer gambling monitoring and AML transaction monitoring.
Part of the implementations include an intricate system with multi-factor authentication and a modern KYC provider, meeting all requirements of the market.
Just days ago, Delasport announced its first Brazilian deal with Latam-based B2B platform provider Vibra Solutions. This is all part of the company’s global expansion strategy where Brazil and LatAm in general is a key region to get established in.
“Successfully completing this second phase of GLI certification for Brazil reinforces the trust that players and operators place in Delasport’s products”, says Filippo Ferri, Delasport’s Chief Compliance Officer. “This certification highlights our ability to uphold the highest industry standards of integrity and fairness”, he concludes.
The post Delasport’s Full Platform Now Certified in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Boardwalk entertainment casino resort
Hard Rock Hotel & Casino Atlantic City Team Members Awarded $10 Million in Bonuses Based on 2024 Record-Breaking Results
In recognition of 2024 record-breaking results at Hard Rock Hotel & Casino Atlantic City and in appreciation for the team members who made it possible, the leading Boardwalk entertainment casino resort awarded $10 million in bonuses to both union and non-union team members.
Team members attending Hard Rock Atlantic City Town Hall gatherings heard news they are sharing in substantial bonuses, as they have for each of the past six years. In addition to the bonuses, many team members won a share of $100,000 in cash and prizes at Town Hall events.
Addressing thousands of Hard Rock Atlantic City team members in two Town Hall sessions, Hard Rock International Chairman Jim Allen said the bonuses demonstrate the company’s appreciation and gratitude to team members for their commitment to excellence in the Atlantic City marketplace.
“2024 was indeed a record-breaking year in many categories for Hard Rock Hotel & Casino Atlantic City, and we want to recognize the hard work of team members who made it all possible. We set records for overall profit, market share, hotel occupancy, slot win and table games drop. We also had a record breaking year for conventions, food and beverage, entertainment, spa and hotel room sales,” said Allen.
The leadership team also discussed Hard Rock Atlantic City’s commitment to the surrounding community with over one million dollars in donations and volunteer efforts over the last year. Executives also shared brand updates highlighting the company’s domestic and global hotel, casino, and restaurant portfolio.
“2024 was truly a banner year at Hard Rock Atlantic City, and our team members are the reason for our success. Today’s Town Hall is a celebration of the hard work and dedication of our Hard Rock family and we thank them for their incredible efforts,” George Goldhoff, President of Hard Rock Atlantic City, said.
The post Hard Rock Hotel & Casino Atlantic City Team Members Awarded $10 Million in Bonuses Based on 2024 Record-Breaking Results appeared first on Gaming and Gambling Industry in the Americas.
2025 Eilers & Krejcik (EKG) Slot Awards
Casino Industry Experts Honor Aristocrat Gaming as “Best Overall Supplier of Slot Content” at the 2025 Eilers & Krejcik Gaming Slot Awards
Aristocrat Gaming was awarded “Best Overall Supplier of Slot Content” for the seventh consecutive year at the 2025 Eilers & Krejcik (EKG) Slot Awards. Aristocrat Gaming also earned the honor of Top Performing NEW Premium Cabinet for its King Max.
“The EKG Awards recognize top performance, and we are grateful to each of our customers who allow us the privilege of entertaining players with our leading game content, hardware, systems, and more. Both in land-based and online sectors, we are committed to creating the best seat in the house for players, and these awards are a testament to our talented teams across the globe who are delivering on this commitment,” said Aristocrat Gaming CEO, Craig Toner.
The King Max cabinet by Aristocrat Gaming features a new Virtual Button Deck design, 63.5″ Curved Monitor Display, LED Edge lighting, a 27″ LCD Topper, and supported by both iChair 3.0 and iBench. The cabinet launched with the first NFL-themed title by Aristocrat Gaming, NFL Super Bowl Jackpots, and has since expanded to house Buffalo Power Pay, House of the Dragon, and more.
The EKG Slot Awards are produced by Eilers & Krejcik Gaming (EKG) and recognize excellence in slot game development in the casino gaming industry.
The post Casino Industry Experts Honor Aristocrat Gaming as “Best Overall Supplier of Slot Content” at the 2025 Eilers & Krejcik Gaming Slot Awards appeared first on Gaming and Gambling Industry in the Americas.
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