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World Leading In-Game Advertising Platform Anzu.io and Indie Sports Video Game Developer Unfinished Pixel Seal New Exclusive Partnership
Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io.
With a clear goal of creating fun and engaging games without the constraints of simulating reality, Super Soccer Blast brings together accessible controls, smart design, and ease of play like over-the-top classic soccer games. With a worldwide reach, Unfinished Pixel’s Super Soccer Blast aims to become the benchmark of arcade indie sports games. The game will serve as the perfect backdrop for brand ads, which will appear exactly as they do in real-life soccer games – on billboards, banners, and other natural placements. The players, heavily focused in the USA and across Europe, will benefit from the heightened realism blended in-game ads provide. Unfinished Pixel will join Anzu’s other gaming partners, including Toplitz Productions, Vivid Games, APB Reloaded, and Zula, who are adding a new, sustainable, and non-disruptive income stream via Anzu’s revolutionary in-game advertising technology.
Of the partnership, CEO of Unfinished Pixel Marcos Torrecillas Gallardo said, “We’re thrilled to partner with Anzu to make Super Soccer Blast more realistic through real-life brand ads. Soccer is a game that naturally features ads across the field, and our players want the most authentic experience. Anzu’s technology gives them that. And the fact that we can add a new monetization stream that doesn’t harm the user experience – but actually enhances it – makes the partnership that much more valuable!’
Anzu, a company positioned at the center of gaming and advertising, is creating new industry standards on the heels of their recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly. Other partnerships, which provide confidence to advertisers and in turn translate to more revenues for game developers, include Anzu’s collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and unprecedented campaign effectiveness measurement together with Nielsen Connectivity. Anzu is the first in-game advertising platform to bring these trusted AdTech solutions to in-game campaigns.
Anzu VP Games, Alex Yerukhimovich, commented, “We are thrilled to partner with Unfinished Pixel to bring our amazing ad technology into their wildly popular Super Soccer Blast game! It’s always fun to work with partners who share your vision. In this case, it’s more than fun–it’s truly synergistic. Unfinished Pixel is a game studio dedicated to creating unparalleled experiences for their players, and bringing real-life brand ads into the soccer stadium is the perfect way to complement their fantastic graphic interface and gaming experience. We look forward to bringing new revenue to this innovative studio while giving global brands access to their dedicated players in a totally new, non-disruptive way.”
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ELA Games
Glory & Honour Await the Strongest Gladiators in ELA Gamesâ Newest Game, Roman Fortune
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All reels lead to Rome in ELA Gamesâ newest atmospheric and bold slot.
ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.
Roman Fortune takes place in a roaring Colosseum under Caesarâs watchful eye, where fortunes wait for the victors. Designed with ELA Gamesâ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.
Caesarâs Riches: Features that Favour the Brave
Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.
- Scatter Symbols: Collect Scatters to earn Free Spins â the more you collect, the greater the prize.
- Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
- Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.
Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.
An Experience Built for Impact
Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.
The gameâs 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Gamesâ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners
Marharyta Yerina, Managing Director of ELA Games, commented on the release, âRoman Fortune is a visually forward title that captivates playersâ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The gameâs bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.â
Enter the Arena For Eternal Glory
Step into the Colosseum and fight for your place in history.
The post Glory & Honour Await the Strongest Gladiators in ELA Gamesâ Newest Game, Roman Fortune appeared first on European Gaming Industry News.
Dinos Doxiadis Head of Sportsbook Business at GR8 Tech
GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy
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GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket rouletteâa unique format blending casino mechanics with the sport of cricket.
The expansion builds on GR8 Techâs established strength in cricket, where the company developed one of the industryâs most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-roundâa model now being applied to basketball for markets where the sport dominates.
This content independence stems directly from GR8 Techâs in-house trading capabilities.
âOne of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,â said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. âEven our clientsâ players in these challenging markets donât behave like typical players in âeasierâ regions such as Latin America, we still manage to achieve some of the highest margins there.â
That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.
âWe already have a very strong sportsbook, and now weâre scaling our processes and output capabilities to take it even further,â Doxiadis explains. âWeâre improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.â
GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.
âThe goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, theyâll gain an even greater ability to adapt the sportsbook to their specific needsâon top of what they can already do today.â
Personalization is central to that roadmap. âWe have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,â said Doxiadis. âWe have a very good infrastructure and baseline to invest in.â
The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.
Gaming
Make-A-WishÂź and Lords Mobile Unite This Thanksgiving Season to Bring Hope to Children Through Mobile Charity Event
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From November 26-30, Lords Mobile players worldwide can help grant life-changing wishes for children with critical illnesses through a global in-game charity challenge.
Make-A-WishÂź, the worldâs leading wish-granting organization, is delighted to announce a special collaboration with IGG, the global developer and publisher of hit mobile titles.
This Thanksgiving season, the two organizations are coming together to transform the spirit of gratitude into global impact through a community charity challenge inside Lords Mobile.
From November 26 to 30, 2025, players from around the world will unite across their respective Kingdoms to combine play with purpose. By completing five days of in-game quests and collecting 30 event points, players can unlock the exclusive âWish Upon a Starâ Decoration â a special symbol of hope within the Lords Mobile world.
Once 50,000 players across the global server have claimed the Wish Upon a Star Decoration, IGG will donate $50,000 USD to Make-A-Wish to help grant life-changing wishes for children with critical illnesses. The donation will support wishes in the USA, Indonesia, Brazil, Germany, Singapore, and Korea.
Players who wish to enhance their event experience can also purchase four in-game packs priced at USD 4.99 or above to unlock premium rewards such as Mystic Carpets, Royal Coins, and more.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International said:
âThanksgiving is a time for reflection, generosity, and connection. Weâre deeply grateful to IGG and the global Lords Mobile community for harnessing their passion for play to help make life-changing wishes come true. Together, weâre turning the power of gaming into the power of hope.â
As players unite to achieve their community goals, Make-A-Wish will highlight real wish stories from participating countries, connecting the in-game achievements to the life-changing impact they help create.
Together, IGG and Make-A-Wish are showing the power of the gaming community to make a difference.
The post Make-A-WishÂź and Lords Mobile Unite This Thanksgiving Season to Bring Hope to Children Through Mobile Charity Event appeared first on European Gaming Industry News.
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