Latest News
Long live the lottery: Future-proofing your business model
Ade Repcenko, CEO of Spinola Gaming discusses the new forms of technology available for the lottery sector and how it can help companies innovate their offering and create a future-proof business model in order to adapt to new market behaviour. He explores how technology can help lottery operators spend less yet increase their revenue, while driving more value towards good causes in the process.
Mobile first
Mobile penetration and stable internet access are at their peak, even across emerging markets, with almost 80 percent of the world’s adult population always having a smartphone within arms reach. This is not news for anyone, but while other industries have long adapted to this shift, the lottery sector has been somewhat stagnant in the digital and mobile transformation of their products. Operators across all markets, especially those in emerging markets such as Africa and LATAM where people are more likely to own a mobile than a computer or tablet, should be adopting a mobile-first approach as a necessity, not an option. People rely on their mobile for all kinds of purchases, now more than ever with the restrictions brought about by COVID-19. It therefore makes sense that players would want to access their favourite games, scratch cards and lottery draws on mobile.
Merging retail and online
Retail is not dead, but the belief that lottery player preferences will shift from retail to online is shared by many in the global lottery industry. The “Lotteries in Covid-19 Lockdown” webinar ran an interesting audience poll asking what changes the lottery industry predicts for post-Covid lottery player behaviour. Many European lottery executives and industry experts believe that some players would return to their normal retail/online preferences, while other players would choose to remain online, with retail lotteries becoming less relevant. As a new generation of lottery players emerges, lotteries need to adopt a hybrid approach which merges retail and online. Business models need to adapt in order to be able to give players what they want, whenever and wherever they want it.
Online ticket purchasing is set to play a very large part in the global lottery industry over the coming years. In fact, Massachusetts Lottery Executive Director Michael Sweeney, told the Lottery Commission that the online lottery market is the next big thing, and no longer the distant “future” of lotteries, but the present reality which companies need to adapt to in order to continue to reach their players long-term. He stressed that without an online element to lottery ticket sales, retail land-based lotteries such as the Massachusetts Lottery face “a significant threat of becoming somewhat obsolete”.
Rethinking retail
The time for change is now. Using large clunky lottery terminals that occupy very valuable retail counter space is no longer required. There is a whole range of modern lottery solutions that can be used to sell retail tickets of multiple lotteries via a retail POS application software that can be installed into already existing retail POS systems, without the need for traditional retail lottery hardware.
Lotteries can also be used for customer loyalty schemes and other retention or profit boosting incentives. Imagine going to your local grocery store, getting to the checkout, and there is an offer giving you a free lottery ticket with purchases over $100. Many customers will try to reach the $100 purchase mark therefore boosting shop profits and increasing lottery sales and exposure. The retail owner will purchase these lottery tickets as the cost is very low compared to potential overall retail earnings or giving away store credits.
Utilizing online retailers
Lotteries use retailers in the physical space to sell lottery tickets, and this same model can and should be applied to online retailers in the digital space. There is a plethora of online marketplaces, media and news websites, and other popular websites that can embed lottery widgets and iframes into their pages. It requires no integration and allows players to purchase official lottery tickets without leaving the website, earning online retailers a commission in the process. Adopting this system would give lottery operators more exposure, free advertising for their games, and also open up their entire product offering to a readily available global audience.
The power of online influencers
Social Media influencers can be a very powerful asset to leverage. In the same way that some influencers promote clothing brands and hotels, they could also generate exclusive content and promote online lottery games to their global network of followers. Influencers have an immense amount of power over the purchasing decisions of their audiences, based on their authority in the area and relationship with their audience. The unique content they generate, in exchange for earning a commission, can be used to promote lottery games and draws in order to encourage new users to buy a ticket.
The importance of engagement
Let’s face it, lotteries are NOT engaging. The reason why people play is to win the huge jackpots on offer. They dream of buying a new car, boat, house or of having enough money to live the dream.
Younger player demographics want more than just the prize, they want to be engaged, they want to feel like they have earned the prize whether it be through a challenge or journey. Traditional lotteries therefore need to look at new forms of games that can keep younger players engaged for longer periods of time. One way of doing this could be through creating e-sports inspired games with pooled jackpots. These would be short engaging games of 30-60 minutes, aimed at targeting the commuter market looking to kill time whilst at home or on their daily work commute. These games would take players on a journey where they collect points along the way, with each point getting players closer and closer to the opportunity to win lottery style jackpot cash prizes.
More frequent draws
Most national lotteries have draws once or twice per week. Players buy a ticket and wait a few days for the draw to take place. It is understandable that high-value games with multi-million jackpots cannot normally happen every day, but through new forms of jackpot insurance models and prize pooling, operators have the opportunity to create high value jackpot games as frequently as they want, even every hour! Most people, especially younger demographics, need instant gratification when it comes to gambling, they are not patient enough to wait a week for a draw to take place to know if they have won or not. Creating more frequent draws keeps players more engaged and gives them a reason to increase the frequency of their ticket purchase.
Branded lottery games
Creating games in partnership with major brands, films and events is something which the slot industry has accomplished quite successfully. There is a huge opportunity for lotteries to follow suit and partner up with globally recognized brands to create branded lotteries. The games would instantly amass the brand’s established base of fans and followers, with the brand’s reputation reflecting on the actual game produced.
These could be used as CSR based lottery initiatives for the brands to support and endorse good causes, or as PR stunts giving lucky fans the chance to win life changing jackpots or unique prizes like tickets to a film premier or a test drive in a supercar’s latest model. Player ticket purchase can be achieved on a global level through placement on product merchandise and promotional materials, or by using widgets and iframes embedded directly on the brand’s website which links the players directly to the games.
Looking forward
Going digital and embracing the technology available to the lottery sector can open up the door to many new opportunities and kick-start a new era of borderless global lotteries. This would give lotteries access to new player bases and revenue streams on a global level, something that is not currently attainable through the traditional retail model.
Companies like Spinola Gaming provide powerful digital solutions that allow lottery operators to achieve all of what is suggested above, to digitize their products, and create innovative new products to appeal to today’s changing audience. Their software allows operators to monitor all lottery ticket sales and track all online and offline purchases in real-time, complete with a myriad of marketing functions and analytics available at the touch of a button. It allows for full 360 player and reseller network management through one seamless interface. The system is available across all markets, currencies and languages and is fully customisable to suit each operators’ particular needs.
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Austria
Landmark Player Refund Ruling Threatens Curacao
The sprawling tendrils of the player refund drama look to finally have ensnared Curacao, much in the way they have imperilled Malta for the past few years, after a local court ruled that a refund owed to a player in Austria must be paid by an operator based on the Caribbean island.
Experts believe the ruling marks a turning point for Curacao in the long-running player refund saga — the attempts by players to reclaim all of their losses from offshore operators in European grey markets.
Last week, the highest legal authority of the Dutch Caribbean islands — The Joint Court of Justice of Aruba, Curaçao, Sint Maarten, and of Bonaire, St. Eustatius and Saba — found in favour of an Austrian gambler.
The individual had originally won their case back in 2023, when an Austrian court ruled that she was entitled to all of the €25,518.42 lost to Raging Rhino N.V., which operates the brand LuckyDays.
This ruling is just one of thousands that have been issued in Austria and Germany over the past five years, with hundreds of millions of euros in refunds either already paid out via judgements and settlements or, more likely, blocked by gambling-friendly jurisdictions.
For the most part, this wave of pro-player judgements has created issues for Malta, where a larger number of current and former grey market gambling providers are headquartered.
That ultimately led to the infamous Bill 55, a piece of legislation which empowers judges in Malta to block rulings from foreign courts against local gambling companies, on the grounds that permitting the refunds to go ahead would violate the country’s public order.
Bill 55 remains highly controversial and is coming under sustained pressure from a series of cases currently being heard before the Court of Justice of the European Union (CJEU).
Order maintained
Curacao has also traditionally offered a friendly environment for online gambling operators, albeit with a considerably more tarnished reputation than Malta.
So it has come as a surprise to many observers that judges in the Raging Rhino case have ultimately sided with lawyers attempting to transfer a refund judgement from Austria.
According to reports in the Curacao Chronicle, Raging Rhino attempted to match the Maltese defense, arguing that allowing the refund to go through would violate Curacao’s public order
Judges also refused to allow the gambling company to re-litigate the case in any way, asserting that their task was simply establishing whether the foreign judgment could be safely recognised in Curacao.
Raging Rhino were also ordered to pay €2,286.72 in legal costs, the Chronicle said.
A tipping point
Although the volume of cash involved in this case is relatively minor, it represents the tip of a potentially vast iceberg that could cost operators in Curacao huge sums.
Lawyers and litigating funding companies have spent years finding potential clients and buying up claims from anyone who gambled in Austria and Germany with an operator without a local licence.
That includes plenty of gambling companies in Curacao, which has long hosted a bustling offshore gambling community.
Until recently, that sector was almost completely hidden by opaque layers of regulation, however recent reforms on the island have forced operators to apply for new licence and, in so doing, join a public register that displays their status.
According to that register, Raging Rhino’s Curacao licence expired on March 26, but it has an application which is currently being assessed.
Although this new era of transparency remains the target of criticism, last week’s ruling demonstrates that forcing companies out into the open is also opening them up to greater legal risk.
The Raging Rhino judgement is blood in the water for the many legal teams and litigating funding firms that have hundreds, if not thousands, of player refund cases on their books.
With major support from Malta, lawyers representing gambling companies have been fairly successful in protecting their clients, following an initial wave of settlements.
Although the tide may be gradually turning against the industry, thanks to the CJEU, pro-industry lawyers still believe that player lawyers who have spent considerable sums acquiring claims are desperate to find ways to generate income while they remain stymied by Bill 55.
A weak point in the armour of Curacao operators, who have for so long resisted any international enforcement, is likely to spur a flurry of new claims and attempts to have judgments transferred from Germany and Austria.
At least one expert in online gambling law believes that this judgment will effectively end all operations in Germany and Austria for Curacao-based companies.
This would mirror the experience of Malta, which saw its local operators pushed out of Austria by the threat of refund judgments.
Maltese firms that chose not to apply for an online slots or betting licence have also exited Germany.
With judges having established a precedent that European refund judgments can be transferred to Malta, a wave of similar cases is sure to follow, raising serious questions about the status of Curacao as a haven for the offshore online gambling industry.
The post Landmark Player Refund Ruling Threatens Curacao appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Loud Launches, Quiet Exits Why Partner Culture Outlasts Partner Acquisition
London is a city built on institutions that never needed to announce themselves. The law firms on Chancery Lane, the private clubs in St. James’s they endure not through attention, but through trust accumulated over decades. Quietly. Consistently. Without a rebrand every two years. Which makes London an interesting backdrop for the affiliate industry’s annual conversation with itself. Because iGaming, by contrast, has mastered the art of attention.Conference floors are fluent in volume: oversized visuals, stacked merchandise, account managers with pitch decks and a practiced sense of urgency. Every programme is premium. Every stand is exclusive. What it rarely produces is what the spreadsheet actually needs: long-term ROI, partner retention, relationships worth more in year three than month one.
The Market Learned to Perform Premium. It Forgot to Practice It.
When an entire market adopts the same vocabulary premium, VIP, exclusive, top-tier the signal stops carrying information. The gifting mechanics follow the same logic: items chosen for the photograph rather than the relationship. With this approach the partner is the audience, not the counterpart.
The structural problem is this: markets that compete on noise attract partners who respond to noise, and lose them the moment a louder offer comes along. Attention is not loyalty. Activation is not retention.
High-performing affiliate partnerships share a different architecture: predictability over promises, honest communication over promotional language, consistency whether a relationship is new or years old. Strong partners don’t leave for marginal CPA improvements when the relationship itself has value they’d be giving up. That dynamic reduces churn, extends LTV, and compounds over time in ways no single activation can replicate.
Manor as Model: The Economics of Restraint
PlayamoPartners’ presence at iGB London stand H-60, 1–2 July operates on this logic. The Manor concept takes the British manor as its central metaphor: not a venue, but a model of relationships. There is an etiquette, a code, standards that everyone inside understands. Membership implies alignment.
The aesthetic is restraint. The underlying logic is economic. Trust, in this industry, has a measurable ROI that most programmes never stop to calculate because they’re too busy announcing it.
The Code of Honor: Giving the Industry Its Memory Back
At the centre of the Manor experience is a physical book not a lookbook or catalogue, but a Code of Honor: partner feedback, written by partners themselves, accumulated across events and years. A physical record implies that what partners say is worth keeping in a form that persists that the relationship has a history worth preserving.
The iGaming industry has become extremely efficient at forgetting. Campaigns replace campaigns. Account managers cycle through. Programmes pivot quarterly. The Code of Honor is a deliberate counter to that tendency. It treats reputation not as a marketing asset but as something that grows through repeated honest interaction. An archive of trust, built over time.
Recognition Over Raffle
Partners who contribute to the Code of Honor become eligible for recognition items including a MacBook Neo 13, iPhone Air, and iPad Air. Come by on 02.07 at 14 o’clock and collect your prize.
The framing matters. These are not raffle prizes. Recognition is relational: you are who you are, and that is acknowledged. One is a CPA model applied to gifting. The other is how relationships between people who respect each other actually function.
The partners the Manor is designed for are not the ones who show up for a giveaway they’re the ones who show up to engage, to leave something of their own behind, to participate in the ongoing record of what this programme is.
Continuity of Standards
This approach isn’t new for PlayamoPartners. Past recognition has included Samsonite, Hugo Boss, TAG Heuer, Cartier, YSL. At iGB London, partners at H-60 will find Cartier wallets and MacBooks among the acknowledgements.
Premium gifting delivered consistently, to partners aligned with programme standards, across multiple years and conferences, reads differently from a one-time budget line. It signals a stable set of values with no particular need for an audience.
What Remains After the Conference Floor Clears
Rates, tools, tracking platforms are table stakes. Any serious programme can match them within a quarter. What cannot be quickly replicated is culture: honest communication, payments that arrive without chasing, account managers who know your business well enough to have an opinion about it.
Manor of PlayamoPartners arrives at iGB London not as an activation, but as a position. Behind it: a system, a reputation, a code of conduct that predates this event and will outlast it.
Stand H-60 | 1–2 July | iGB London
Contact the team:
- Edgar @Nertevics — CEO, PlayamoPartners
- Slava @AMOSLAVA — Affiliate Manager Team Lead
- Anna @anna20bet — Affiliate Manager
- Andrey @Andrey_playamo — Affiliate Manager
- Barbara @BarbaraPlayamoPartners — Affiliate Manager
The post Loud Launches, Quiet Exits Why Partner Culture Outlasts Partner Acquisition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
PhilWeb Corporation has reinforced its position as a technology-driven company at SiGMA Asia 2026, highlighting its continuing transformation through digital innovation, scalable platform solutions and strategic technology investments aligned with the rapidly evolving digital economy in Asia.
As one of the Philippines’ established technology and platform providers, PhilWeb participated in SiGMA Asia 2026 to showcase its long-term vision centered on digital infrastructure, operational scalability, customer engagement technologies and future-ready platform development. The company’s presence at the international event reflects its broader strategy of strengthening its role within the growing technology, digital entertainment and fintech ecosystem in the region.
With more than 25 years of operational experience, PhilWeb continues to evolve alongside changing market demands and technological advancements. Over the years, the company has steadily expanded its capabilities through investments in platform modernization, integrated digital systems, payment technologies and data-driven operational tools designed to support scalable and efficient business operations.
As industries across Asia continue to undergo digital transformation, PhilWeb sees increasing opportunities in technology-enabled ecosystems where connectivity, automation, customer experience and operational efficiency play increasingly important roles in long-term business growth.
At SiGMA Asia 2026, the company highlighted initiatives focused on strengthening its digital ecosystem through improved platform capabilities, enhanced payment integration infrastructure and technology solutions designed to support seamless experiences across both physical and digital customer environments.
PhilWeb also emphasised the growing importance of integrated platforms and scalable digital operations as consumer behaviour continues to shift toward more connected and technology-driven experiences. The company continues to adapt to these evolving trends by exploring innovations that improve accessibility, operational flexibility and customer engagement.
Participation at SiGMA Asia 2026 also provided PhilWeb with opportunities to engage with international technology firms, fintech companies, digital infrastructure providers, payment solutions companies and regional business partners as it continues to strengthen its long-term growth strategy.
Beyond technology expansion, PhilWeb continues to prioritise governance, compliance-driven systems, operational transparency and sustainable business.
The post PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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