Baltics
Lithuania’s Nese enters iGaming with a record sponsorship deal
Nese, Lithuania’s oldest land-based casino operator, has launched Twinsbet – a new iGaming and sportsbook brand with a focus on sports sponsorships. The company entered into a 3-year long, €7.5 million sponsorship deal with the Wolves basketball club and secured the Avia Solutions Group Arena naming rights.
Twinsbet enters the highly competitive Lithuanian market with naming rights to the largest Vilnius indoor arena, title sponsorship of the Wolves basketball club competing locally and in the Eurocup, and celebrity former basketball players, the Lavrinovic twins, as main ambassadors. This sponsorship deal is worth at least €7.5 million for the next three years and may increase to €10 million if certain conditions are met.
Such a sports and iGaming sponsorship deal is among the largest in Lithuanian history. Nese will seek further collaborations with various sports organizations, focusing on both professional and leisure sports activities.
According to Alvidas Paulikas, Nese’s CEO, the company aims for the leading position locally and seeks to become the first Lithuanian operator to expand internationally.
“Twinsbet is centered around the idea that we believe in sports. For this reason, we are heavily investing in and supporting sports, including the Wolves basketball club and the Twinsbet Arena, as well as other collaborations we are currently investigating and are always open to. We plan to support local teams and non-professional sporting activities in new markets that we will enter soon,” says Paulikas.
Andrius Ziauberis, the CEO of both the Wolves basketball club and the Twinsbet Arena, says that the deal with Twinsbet will strengthen both the organization and the entire Lithuanian sports community.
“We are the only top-tier Lithuanian basketball club operating without any support from municipalities, and so this sponsorship deal will pave the way for sustainable growth. Strong teams can inspire generations both on and beyond the court, and this deal builds a solid foundation for an engaging fan experience,” Ziauberis says.
According to the regulator, the total Lithuanian gaming market amounted to €222 million in 2023, a 13 percent increase from 2022. More than 65 percent of the market is online. The total amount wagered exceeded €2 billion for the first time in 2022.
The post Lithuania’s Nese enters iGaming with a record sponsorship deal appeared first on European Gaming Industry News.
Baltics
Evoplay bolsters presence in Lithuania with Betsafe deal
Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.
The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.
Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.
The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.
Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.
“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”
Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.
“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”
The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.
Baltics
CT Interactive has concluded a key deal with Twinsbet.lt
CT Interactive has concluded a key deal with Twinsbet.lt, marking a significant milestone in its strategic expansion across the Baltic region. The deal, primarily focused on the Lithuanian market, signifies CT Interactive’s commitment to enhancing its footprint in Estonia, Lithuania, and Latvia.
Milena Tsankarska, CCO at CT Interactive, expressed her confidence about the collaboration, stating: “We are thrilled to partner with Twinsbet.lt, a reputable player in the market. This strategic alliance aligns perfectly with our mission to deliver cutting-edge gaming experiences to players across the Baltics.”
Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “Twinsbet.lt’s dedication to providing top-quality gaming services resonates with our own values. This collaboration opens up new avenues for growth and innovation, allowing us to cater to the diverse preferences of players in the region”.
Through this deal, games like Chili Fruits, Coffee Magic, Pot-o-Luck, 40 Treasures, Lucky Clover and more will become available at Twinsbet.lt.
“This collaboration with CT Interactive underscores our commitment to delivering unique gaming experiences to our customers. By leveraging CT Interactive’s expertise and innovative solutions, we are confident in our ability to elevate the gaming landscape in Lithuania and beyond”, commented a Gunnar Vilk COO of Twinsbet.lt.
The post CT Interactive has concluded a key deal with Twinsbet.lt appeared first on European Gaming Industry News.
Baltics
MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event
HIPTHER, the premier event organizer in the iGaming and Technology sectors, is thrilled to unveil the final agenda of the highly anticipated MARE BALTICUM Gaming & TECH Summit, packed with expert-led sessions and significant networking opportunities. Scheduled for June 4-5, 2024, at the Hilton Tallinn Park, this annual event serves as the leading platform for learning and networking in the Baltic and Nordic regions. Hosted yearly in a Baltic capital, it attracts top professionals from the iGaming, blockchain, fintech, and artificial intelligence communities.
This year’s event promises to foster groundbreaking discussions and provide actionable insights across several dynamic sectors. The summit will feature an impressive lineup of topics, including “Regulatory Evolution in iGaming: Adapting to the Baltic and Nordic Standards,” “Global Stakes: Navigating iGaming Regulation in Serbia, the USA, Spain, and Austria” and “Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations.”
The MARE BALTICUM Gaming & TECH Summit serves as the main hub for industry leaders to connect, share ideas, and explore new partnerships. The summit’s strategic location rotates among the capitals of the Baltic states, underscoring its importance and central role in shaping the tech and gaming landscapes in the region.
Zoltan Tuendik, Co-Founder and Head of Business at HIPTHER, stated, “We are proud to host another edition of the MARE BALTICUM Gaming & TECH Summit. Each year, we strive to surpass the expectations of our attendees, providing them with invaluable insights and networking opportunities that are second to none. This year’s agenda is especially significant, tackling some of the most pressing issues facing the industries of our focus.”
Highlights of the summit include:
- Expert panels discussing the integration of new regulatory frameworks and technological innovations.
- Networking opportunities with industry leaders and policymakers.
- Interactive workshops designed to provide hands-on experience in dealing with current challenges and leveraging emerging opportunities.
In addition to the comprehensive conference sessions, the summit will host several networking events, including welcome drinks and exclusive evening parties, offering attendees the chance to form lasting connections with peers and industry leaders.
Professionals from across the globe are invited to join this landmark event to gain deeper insights into the future of these rapidly evolving industries and to network with fellow experts in a collaborative setting.
For more information and to register for the MARE BALTICUM Gaming & TECH Summit, please visit https://hipther.com/events/tallinn/
The post MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event appeared first on European Gaming Industry News.
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