Canada
Former NFL Players to Receive Responsible Gambling and Sports Integrity Education

NFLPA Professional Athletes Foundation partners with problem gambling advocacy groups
Problem gambling and off-field issues have plagued professional athletes across sports since their inception. Now, former NFL players will attend responsible gambling and sports integrity sessions presented by former athletes on an ongoing basis.
The NFLPA Professional Athletes Foundation, the leading Foundation providing former NFL players with financial assistance and counseling, has signed a two-year agreement with EPIC Risk Management and GVC Foundation US to create, market, and launch live and virtual educational programs for NFLPA members.
“This is the first program that the NFLPA/PAF has ever run on problem gambling education and awareness,” said Andre Collins, Executive Director of the NFLPA Professional Athletes Foundation. “As the first major professional sports league in the U.S. to undertake this project, we’re proud to tackle this issue head-on. We urge all sports leagues to address problem gambling with the seriousness it deserves.”
EPIC Risk Management and GVC Foundation US will create the program content, which will be tailored to meet the mental health needs of former NFL players, while the NFLPA/PAF will advertise, market, and coordinate the delivery of the program to its members.
“Professional athletes are highly susceptible to problematic gambling behavior. Educating these former players on how to gamble responsibly and act with integrity is a crucial step forward for all sports,” said Amani Toomer, former New York Giants wide receiver. As a Trustee for GVC Foundation US, Toomer will help deliver educational sessions throughout the country alongside EPIC Risk Management.
EPIC Risk Management, a gambling harm minimization consultancy, and GVC Foundation US, a responsible gambling nonprofit launched by GVC Holdings, have an existing partnership aiming to co-host educational seminars throughout the U.S. The two groups are further partnering with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, to conduct research about elite athletes’ relationships with problem gambling through these and other educational sessions.
“Problem gambling is often described as a hidden addiction. The signs are difficult to spot, yet the effects can be devastating. Proactive education offered to vulnerable populations is crucial for curbing problem gambling. We plan to educate former NFL players through motivational talks provided by former professional athletes who’ve experienced the consequences of problem gambling, first-hand,” said Paul Buck, CEO of EPIC Risk Management.
“The gambling industry has a moral responsibility to look after consumers and ensure their wellbeing. Those with gambling disorders and addictive tendencies deserve our unyielding support, and this program is a perfect extension of our mission to provide that,” said Martin Lycka, Trustee of GVC Foundation US and Director of Regulatory Affairs for GVC Holdings.
About NFLPA Professional Athletes Foundation
The NFLPA Professional Athletes Foundation provides financial assistance and counseling toward the well-being and benefit of former players. The organization is the leading Foundation assisting NFL Former Players, with over $21 million in financial, medical, and educational assistance granted.
About EPIC Risk Management
EPIC Risk Management (www.epicriskmanagement.com) is the world’s leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling related harm, EPIC have worked in 14 European countries on ground breaking harm minimization programs, responsible gambling training and class leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education and the gambling industry to minimize the risks posed by gambling harm.
About GVC Foundation US
GVC Foundation US is a first-of-its-kind nonprofit dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched by the GVC Global Foundation and GVC Holdings PLC (LSE: GVC), one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.
SOURCE GVC Foundation US
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Canada
ELK Studios Expands Partnership with SkillOnNet to Ontario Market

PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario
Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.
ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.
The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.
Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.
Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”
Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”
The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Playnetic granted Ontario supplier license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
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