Latest News
YGAM launch ‘Parent Hub’ as university research highlights loot box danger amongst children
National charity, YGAM has joined with research teams from Newcastle and Loughborough Universities to help parents and carers understand the danger of loot boxes, with one young respondent in the Economic and Social Research Council funded project confirming how he spent nearly £500 buying packs of random cards.
The expert insight and advice is being posted on YGAM’s new ‘Parent Hub’ website www.parents.ygam.org. The hub which has been developed thanks to funding received from Lottoland, GVC and Playtech, provides families with the resources, information and activities to help build digital resilience and safeguard children. ‘Parent Hub’ helps explain why children are drawn to purchase loot boxes, ranging from the surprise and suspense of opening a box and the desire to win something rare, to receiving specific items that deliver an in-game advantage or boost their social status.
The research covers the potential harm loot boxes can cause, such as young people’s exposure to and normalisation of gambling style systems, as well as the emotional and financial harm from repeat spending – with one young person telling researchers how he spent nearly £500 in a mobile card game by buying packs of random cards, playing for up to seven hours a day. The advice covers how parents can take important steps to safeguard children, including the use of parental controls and identifying potential signs of harm.
“For some children, the act of opening a loot box is as important as what it contains” explains Dr James Ash, Reader in Technology, Space and Society at Newcastle University, who is leading the research. “Feelings of surprise and suspense lead to the repeat purchase of loot boxes. But this is often short-lived.
“Children and young people have told us how they feel disappointment, frustration, anger, and regret at loot box purchases, yet they are still driven to purchase again. This is concerning, given the deliberate design of these mechanisms – the visual stimulus, the randomised contents, and the very unfavourable odds for unboxing rare items – which can lead to repeat loot box purchases.”
Amanda Atkinson, Head of Parental Engagement at YGAM said the research will help inform and develop the charity’s educational programmes so that all young and vulnerable people are safe from gaming and gambling related harms. She stated: “Certainly the enormous variety of games and in-app purchases that are available can make it confusing for parents to keep on top of safety controls. Through our educational resources, we are focused on providing crucial information to parents so they can identify changes in behaviours and understand the effects this may have on mental and financial wellbeing.”
In collaboration with GamCare, YGAM is delivering the UK’s ground-breaking National Gambling Education and Prevention Programme. Supported by members of the Betting and Gaming Council, the £10 million programme will reach over 3 million young people to raise awareness of the risks of potential gaming and gambling related harms.
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Artificial intelligence
Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets
Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.
The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.
Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.
George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.
The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games adds slots portfolio to Fonbet.gr in Greece
Deal expands ELA Games’ distribution under its Hellenic Gaming Commission licence, with localized titles now live on Fonbet’s Greek site.
ELA Games has partnered with Fonbet to roll out a selection of its slot titles to Greek players via Fonbet.gr.
The supplier said the integration makes its portfolio available through Fonbet’s Greek-facing operation, including titles such as Piñatas Festival, Flame Fruit Frenzy and Riches Express. The release positions the launch as a lobby expansion for Fonbet and a further distribution step for ELA Games in the market.
ELA Games said the deal builds on its existing presence in Greece, citing its Hellenic Gaming Commission licence. The company also claimed active users in Greece rose 86.3% over the last two quarters, while bet counts increased 201.9% over the same period.
Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “Partnering with Fonbet is a brilliant step forward for our brand visibility in Greece. The Greek market means a great deal to us and has been a strong focus for our growth strategy recently. Having our content available on their well-respected platform allows us to showcase the true depth of our portfolio to a dedicated audience. We welcome the opportunity to offer players and partners a full, detailed presentation of the immersive mechanics, unique art styles, and gamified features our team puts into every single release.”
The post ELA Games adds slots portfolio to Fonbet.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
HIPTHER Launches HALLO: The Standard in Compliance Expertise
A Pioneering Premium Platform Connecting Organizations with Elite Compliance Professionals, Legal Operations Experts, and Trusted Industry Vendors
Europe — HIPTHER proudly announces the launch of HALLO (Highly Aligned Leaders in Legal Operations), a pioneering platform redefining how organizations discover, connect with, and engage compliance expertise.
Embodying the tagline “The Standard in Compliance Expertise,” HALLO combines a premium professional directory, industry intelligence hub, community platform, and visibility ecosystem into a single destination for compliance professionals and the organizations that rely on them.
At a time when regulation is becoming more complex across gaming, fintech, payments, AI, cybersecurity, digital identity, AML, blockchain, and emerging technologies, the need for trusted expertise has never been greater. HALLO addresses that challenge by creating a structured environment where qualified professionals, legal operations specialists, compliance leaders, and service providers can be discovered, evaluated, and engaged with confidence.
Beyond a Directory
HALLO is built as more than a professional directory.
It serves as a dedicated ecosystem for compliance excellence, enabling organizations to identify the right expertise while giving professionals a platform to showcase their experience, achievements, thought leadership, and industry contributions.
Memberships Tailored for Professionals and Organizations
HALLO offers flexible participation options designed to support everyone from independent compliance professionals to large organizations building regulatory, legal, and compliance capabilities.
There is an Individual Professional Membership available as well as an Enterprise Membership for teams and organizations seeking expanded access, visibility, and networking opportunities. All memberships include a 14-day free trial.
Free Expert Profiles, Premium Visibility Opportunities
One of HALLO’s core principles is making compliance expertise discoverable.
Compliance professionals can join HALLO free of charge as Experts, creating publicly visible profiles that showcase their experience, areas of specialization, professional achievements, and industry expertise.
Whether joining as an independent expert, a growing consultancy, or an established enterprise, HALLO provides multiple pathways to build credibility, expand reach, and engage with a highly targeted audience of compliance, legal, regulatory, and operational decision-makers.
Introducing HALLO Resources: A Living Compliance Intelligence Hub
Alongside its directory and community functions, HALLO launches with one of its most powerful features: HALLO Resources.
The Resources section serves as a continuously updated compliance intelligence center featuring more than 17,000 regulatory and compliance-focused articles, bringing together regulatory updates, jurisdictional developments, enforcement news, legal analysis, compliance guidance, and industry intelligence from across the HIPTHER media network.
Designed to support both practitioners and decision-makers, HALLO Resources offers:
- Daily updates with continuously refreshed content
- Powerful search functionality by topic, jurisdiction, and keyword
- Open access with no login required
- Coverage spanning gaming, fintech, AI, payments, AML, digital policy, cybersecurity, and regulatory affairs
By combining expert discovery with practical intelligence, HALLO is a daily destination for compliance professionals.
Advertising & Thought Leadership
HALLO also introduces premium visibility opportunities through the Wayseers Booklet, the annual compliance handbook distributed at HIPTHER conferences across Europe.
The publication reaches more than 1,500 professionals across gaming, fintech, AI, compliance, and regulatory sectors, creating a unique opportunity for organizations to showcase expertise, promote services, and contribute thought leadership to the wider compliance community.
Advertising opportunities range from directory listings to half-page, full-page, and double-page placements through Standard, Premium, and Platinum packages.
Furthermore, HALLO serves as a trusted source of compliance expertise for HIPTHER’s media and conference initiatives, creating additional opportunities for members to contribute thought leadership, industry insights, and expert perspectives.
Building the Future of Compliance Collaboration
With regulatory complexity increasing across industries and jurisdictions, HALLO arrives at a critical moment for businesses navigating compliance, governance, risk management, legal operations, and regulatory change.
Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, stated about HALLO: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”
Join HALLO
Compliance professionals can create their Expert profiles free of charge.
Organizations can explore Professional and Enterprise memberships through a 14-day free trial.
For more information, visit: https://hallocompliance.net/
The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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