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Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany

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German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’

The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.

‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’

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Human resources managers rate serious games particularly positively

The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.

Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’

Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de

 

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About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Evoplay enters Czech market with exclusive Fortuna collaboration

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Evoplay, the award-winning game development studio, has made its debut in the Czech Republic through an exclusive collaboration with leading operator Fortuna.

As part of the agreement, 39 of Evoplay’s top-performing games, including popular titles like Penalty Shoot-out and The Greatest Catch, are now available to Fortuna customers in the Central European country.

The collaboration not only introduces Evoplay’s diverse portfolio to the Czech market but also solidifies the company’s commitment to expanding in key territories.

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Fortuna, a Fortuna Entertainment Group (FEG) brand, is a prominent online casino operator in the Czech market, and the partnership offers Evoplay a solid platform to reach more local players, supporting both companies’ growth objectives.

The strategic move marks a significant milestone for Evoplay, as it becomes the studio’s inaugural partnership in the market with plans for further expansion.

Ihor Zarechnyi, CBDO at Evoplay, said: “Breaking into the Czech market with an exclusive partner like Fortuna underscores our strategic vision for regulated markets. We’re thrilled to bring our diverse content offering to Czech players and are confident this collaboration will yield outstanding results.”

Myke Foster, Group Head of Commercial Gaming Operations at FEG, said: “This partnership reflects our commitment to delivering best-in-class entertainment and exceptional gaming experiences to all FEG customers, with Evoplay providing a broad content portfolio proven with players around the globe.”

“We are thrilled to be the first operator to take Evoplay’s titles live in the Czech market, and we anticipate a new level of engagement among our local audience.”

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Amusnet Partners with Kajot Intacto

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Amusnet proudly announces its strategic partnership with Kajot Intacto, a prominent Central and Eastern European gaming market operator. This collaboration aims to enhance players’ gaming experience by combining Amusnet’s cutting-edge offerings and diverse game portfolio with Kajot Intacto’s established market presence and expertise.

“At Amusnet, our focus is on enhancing player engagement and satisfaction, and our partnership with Kajot Intacto exemplifies this dedication. By utilizing the operator’s established market presence, we can effectively introduce our diverse portfolio of games to a wider audience in Slovakia. As we begin this collaborative journey, we are committed to evolving our offerings and remaining at the forefront of market trends, ensuring we meet the needs of players now and into the future,” said Irina Rusimova, Chief Commercial Officer at Amusnet.

“We are pleased to announce the addition of Amusnet as a valued game provider for our players. Renowned for its classic games enhanced with innovative features, Amusnet aligns perfectly with our commitment to delivering quality gaming experiences. Notably, the most popular game at Kajot Intacto is 100 Burning Hot, which exemplifies Amusnet’s signature style and underscores our dedication to offering engaging content to our player base,” said André Kruf, Sales Director at Kajot Intacto.

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On Kajot Intacto’s platform, Slovak players can find some of Amusnet’s top-performing games, such as Hot Deco, 20 Golden Coins, Great 27, 100 Power Hot, Extra Crown, 100 Super Hot, 100 Burning Hot, Aztec Forest, Fruits & Gold, 20 Hot Blast and other top-notch titles like Secrets of Sherwood, Candy Palace, and Drops of Water.

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NOVOMATIC builds the Group’s largest photovoltaic system in Lower Austria

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NOVOMATIC has underscored its clear commitment to sustainability by installing the Group’s largest photovoltaic system. More than 4,600 solar panels have been installed on the roof of the headquarters in Lower Austria, covering a total area of 20,000 m2 and ceremoniously commissioned in the presence of Lower Austrian Governor Johanna Mikl-Leitner, NOVOMATIC’s Executive Board and the mayor of Gumpoldskirchen, Ferdinand Köck.

The PV system, with a size equivalent to three football pitches, will produce around two million kilowatt-hours of electricity every year, thereby enabling the company to meet a substantial portion of this location’s annual energy needs. In addition to being used in the offices and production facilities, this green electricity will also find its way into the company’s dedicated charging stations for its fleet of e-vehicles. It is a similar situation with international subsidiaries in countries such as Germany, Italy, Spain, Romania, North Macedonia, Bosnia, Poland, South Africa and Australia, which are already meeting substantial portions of their electricity needs from dedicated PV systems.

State Governor of Lower Austria, Johanna Mikl-Leitner, emphasizes “Lower Austria is a pioneer in efforts to develop the use of wind energy and photovoltaics. Half of all the wind power produced in Austria and a quarter of all the country’s photovoltaic electricity already comes from Lower Austria today. We can do this because many companies do their bit to ensure the green and sustainable future of the state’s economic engine, investing in the development of renewable energy sources. Thank you for this investment and the trust placed in the economic hub that is Lower Austria.”

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“The completion of the Group’s largest photovoltaic plant is not just a key milestone in the sustainability strategy of NOVOMATIC AG, but it also means we have sent a clear signal of our intentions to foster a strong and efficient energy future. After all, it is only by taking responsibility that business success can be guaranteed in the long term,” says the Executive Board of the NOVOMATIC AG Group.

Installing the new PV system on already built-up areas helps NOVOMATIC to consistently reduce its carbon footprint, and enabling it now to save more than 1,100 tons of CO2 emissions every year, the equivalent of 90,500 trees compensating for CO2. The concept of “Going Green” is firmly anchored in the company’s comprehensive ESG program as Europe’s leading gaming technology group. In addition to its work­­ to expand the use of photovoltaics across the Group, the company is also focusing its attention on monitoring resources and expanding e-mobility, all with a view to permanently cutting international CO2 emissions.

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