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Sportradar signs 10 year agreement with European Handball Federation for data collection and distribution rights

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The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence, today announced a long-term partnership to include official data collection and distribution to media organisations and betting operators.

The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF and EHF Marketing, collect and distribute official EHF data to multiple media and betting entities. In addition, Sportradar will utilise the full breadth of its technological capabilities, including AI and machine learning, to develop new solutions for analyzing data and identifying new insights to improve the sport and provide an unrivalled experience for fans and EHF partners.

The deal includes the collection of live data and comprehensive statistics for more than 1,500 national team and beach handball matches and more than 750 European Cup matches per season across all of European handball’s elite club competitions.

For the European Handball Federation, the agreement includes the Men’s and the Women’s EHF EUROs and their Qualifiers, the EHF’s younger age category events, the European matches of the World Championship Qualification and the Beach Handball EUROs.

On the side of EHF Marketing, the contract includes all matches in the EHF Champions League Men and Women, the EHF European League and the EHF European Cup.

Today’s announcement of the new cooperation follows the existing partnership between Sportradar and EHF and EHF Marketing which started when a multi-faceted data, marketing, and digital services agreement was signed in June 2017.

In February 2018, Sportradar further expanded its scope with the organisation to include the provision of education and monitoring services aimed at safeguarding the integrity of the EHF’s competitions.

The agreement with EHF underlines Sportradar’s expertise within handball and strengthens a portfolio that includes long-term relationships with HBL (German Handball Bundesliga), DHB (German Handball Association), spusu LIGEN (Handball League Austria) and HBF (German Handball League Women).    

Martin Hausleitner, Secretary General of the European Handball Federation, said: “As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights. We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners.”  

David Szlezak, Managing Director of EHF Marketing, added: “It is absolutely vital to offer high quality and accurate data from the EHF’s club competitions. With this new cooperation, we are adding to the top-level scouting we have already achieved with Sportradar. For example, right from the first rounds, data collected in the new EHF European League will be on EHF Champions League standards. We are looking forward to working with Sportradar over the next decade to realise the full potential of this data.”

David Lampitt, Managing Director, Sports Partnerships at Sportradar, said: “We have a longstanding relationship with EHF and EHFM and we are delighted to have further extended our partnership to secure a long-term data and distribution rights agreement. We will be working alongside them to continue to grow the sport via our extensive network of media and betting partners.”

 

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Alberta

Incentive Studios launches five games with bet365 in Alberta

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Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Gaming Explains the Shift From Account Management to Revenue System Ownership

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Amusnet Gaming joined industry leaders, compliance experts, technology professionals, and gaming stakeholders at HIPTHER Baltics & Nordics: Tallinn 2026 for a day of discussions focused on digital governance, startup innovation, and Nordic market expansion. We spoke with Jack Lloyd, Partner Account & Commercial Manager – Operations Lead at Amusnet Gaming, about the evolving role of account management in iGaming – and why the industry is increasingly moving toward full partner revenue lifecycle ownership.

 

The phrase “revenue system ownership” suggests a much broader responsibility than traditional account management. How do you define this shift inside the modern iGaming ecosystem?

From a game provider perspective, “revenue system ownership” reflects the move away from managing accounts as standalone relationships and toward owning the performance of the content ecosystem inside each operator.

It means taking responsibility not just for delivering games, but for how those games perform once deployed – across lobbies, markets, player segments, and promotional layers. The provider role becomes directly tied to revenue outcomes, where success is measured by engagement, retention, and game-level performance, not just distribution.

How Amusnet applies this philosophy

At Amusnet, this means taking a proactive approach to portfolio management. We work closely with operators to analyse game performance, identify market-specific trends, and optimise content visibility through lobby positioning, promotional activity, and tailored launch strategies

What Amusnet is doing differently

Rather than focusing solely on new integrations, we place significant emphasis on post-launch performance. Once content is live, our teams continuously monitor engagement and revenue trends to identify opportunities for further optimisation and growth.

What tools or capabilities support this

Access to detailed performance data across multiple regulated markets gives us a broader view of player behaviour and portfolio performance, helping us identify opportunities that may not be visible when looking at a single market in isolation.

What are the biggest limitations of the classic account management model in today’s highly competitive and data-driven gaming market?

The traditional model is often too disconnected from product and performance reality. In many cases, account management sits between commercial, product, and operations without true ownership of outcomes.

For game providers, this creates friction between insight and execution. You may see performance trends, but lack the operational leverage to immediately impact game positioning, segmentation strategy, or market-specific optimisation.

In a highly competitive environment, this slows down portfolio growth and limits the ability to fully monetise content across operators.

How has the expectation from operators changed when it comes to account management and commercial partnership support over the past few years?

Operators now expect game providers to behave more like performance partners rather than content vendors.

It’s no longer just about supplying a strong game portfolio – it’s about actively contributing to how that portfolio is monetised inside the operator’s ecosystem. In the current market, a top-tier supplier’s commercial lead needs to understand API optimization, algorithmic recommendations, data segmentation, and local compliance constraints. If an account team cannot translate data insights into actionable revenue opportunities for operators, it risks becoming less relevant in today’s market

In practice, providers are expected to influence revenue outcomes, not just supply tools that generate them.

What are some of the biggest challenges companies face today when managing long-term growth across multiple regulated markets?

For game providers, the biggest challenge is scaling a consistent portfolio strategy across fragmented regulatory environments.

Each market affects how content can be certified, distributed, and positioned, which directly impacts performance. What works in one jurisdiction may not translate into another due to compliance constraints or player behaviour differences.

At the same time, without a consolidated performance view across operators and markets, it becomes difficult to optimise the portfolio holistically and understand true game-level ROI.

What internal skills or mindset changes do companies now look for when building high-performing account management or partnership teams?

The shift is toward hybrid commercial and product-performance thinking.

For game providers, it’s no longer enough to manage relationships – teams need to understand how games perform at a granular level and translate that into actionable portfolio decisions.

This requires strong analytical capability, but also a deep understanding of content strategy, player engagement, and how to influence operator-side execution. The mindset shifts from account servicing to active revenue and portfolio optimization ownership.

Looking ahead, how do you see partnership and revenue management roles evolving within the iGaming industry over the next few years?

Within game providers, these roles are evolving into fully integrated portfolio performance ownership functions.

The separation between account management, product, and commercial strategy will continue to fade. Instead, teams will be structured around full lifecycle responsibility for game performance across operators.

AI and automation will increasingly handle reporting and operational tasks, allowing commercial teams to focus on strategic portfolio decisions, market expansion, and optimisation of content performance at scale.

Ultimately, success will be defined by how effectively game providers can turn content into sustained revenue performance across diverse regulated markets.

The industry has moved beyond simple content distribution. Operators are looking for partners who can help them grow, not just suppliers who provide games. Our focus is on combining strong content with data-driven decision making and local market expertise to create lasting value for our partner.

Amusnet Gaming supported HIPTHER Baltics & Nordics: Tallinn 2026 as the sponsor of the Compliance & Operations Lab stage, as well as the Awards Ceremony & Closing Party Sponsor.

The post Amusnet Gaming Explains the Shift From Account Management to Revenue System Ownership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BGaming

BGaming Broadens Market Footprint via Bragg Gaming Group Deal

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Deal puts BGaming titles on Bragg’s bragg hub aggregation platform, with market-specific game lineups launching across three regulated jurisdictions.

BGaming has signed a distribution partnership with Bragg Gaming Group to launch a selection of its titles in Spain, the Netherlands and Peru via Bragg’s bragg hub aggregation platform.

Under the agreement, BGaming’s content will be delivered to operators connected to bragg hub. In Spain and the Netherlands, the initial rollout includes Bonanza Billion, Fruit Million and Wild Cash x9990. In Peru, the launch lineup includes Gemhalla, Aztec Clusters and Aviamasters.

BGaming said the deal supports its push to expand in regulated European and Latin American markets by widening access to operators through Bragg’s aggregation network.

Marina Ostrovtsova, CEO at BGaming, said: “Expanding our reach in regulated markets is a core part of our strategy, and Bragg Gaming Group gives us a strong, compliant route to do exactly that.

“Spain, the Netherlands and Peru are important markets for us, and partnering with an established aggregation platform like bragg means we can put our best-performing games in front of more players while meeting the standards each market demands. We look forward to building on this partnership and bringing even more of our catalogue to bragg’s operators over time.”

Hristofor Hristov, Commercial Director Aggregation & Strategic Partnerships at bragg, added: “Integrating BGaming’s high-velocity titles directly enhances the premium mix we deliver to operators across Spain, the Netherlands, and Peru.

“This rollout drives immediate value for our partners and underscores our commitment to bringing market-specific, top-tier content to key regulated regions via the bragg hub.”

The post BGaming Broadens Market Footprint via Bragg Gaming Group Deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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