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Sportradar signs 10 year agreement with European Handball Federation for data collection and distribution rights
The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence, today announced a long-term partnership to include official data collection and distribution to media organisations and betting operators.
The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF and EHF Marketing, collect and distribute official EHF data to multiple media and betting entities. In addition, Sportradar will utilise the full breadth of its technological capabilities, including AI and machine learning, to develop new solutions for analyzing data and identifying new insights to improve the sport and provide an unrivalled experience for fans and EHF partners.
The deal includes the collection of live data and comprehensive statistics for more than 1,500 national team and beach handball matches and more than 750 European Cup matches per season across all of European handball’s elite club competitions.
For the European Handball Federation, the agreement includes the Men’s and the Women’s EHF EUROs and their Qualifiers, the EHF’s younger age category events, the European matches of the World Championship Qualification and the Beach Handball EUROs.
On the side of EHF Marketing, the contract includes all matches in the EHF Champions League Men and Women, the EHF European League and the EHF European Cup.
Today’s announcement of the new cooperation follows the existing partnership between Sportradar and EHF and EHF Marketing which started when a multi-faceted data, marketing, and digital services agreement was signed in June 2017.
In February 2018, Sportradar further expanded its scope with the organisation to include the provision of education and monitoring services aimed at safeguarding the integrity of the EHF’s competitions.
The agreement with EHF underlines Sportradar’s expertise within handball and strengthens a portfolio that includes long-term relationships with HBL (German Handball Bundesliga), DHB (German Handball Association), spusu LIGEN (Handball League Austria) and HBF (German Handball League Women).
Martin Hausleitner, Secretary General of the European Handball Federation, said: “As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights. We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners.”
David Szlezak, Managing Director of EHF Marketing, added: “It is absolutely vital to offer high quality and accurate data from the EHF’s club competitions. With this new cooperation, we are adding to the top-level scouting we have already achieved with Sportradar. For example, right from the first rounds, data collected in the new EHF European League will be on EHF Champions League standards. We are looking forward to working with Sportradar over the next decade to realise the full potential of this data.”
David Lampitt, Managing Director, Sports Partnerships at Sportradar, said: “We have a longstanding relationship with EHF and EHFM and we are delighted to have further extended our partnership to secure a long-term data and distribution rights agreement. We will be working alongside them to continue to grow the sport via our extensive network of media and betting partners.”
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EGT
EGT opens Netherlands office in Den Bosch
EGT has officially opened a new office in the Netherlands in ’s-Hertogenbosch (Den Bosch). The launch was marked with an event on May 13 attended by representatives of local operators, partner companies and industry professionals, the company said.
Guests toured the office showroom and were introduced to EGT’s latest land-based and iGaming solutions offered on the Dutch market.
Yuliana Ilieva, Director of EGT Netherlands, said: “I would like to thank everyone who is here with us tonight to celebrate this milestone for EGT Netherlands. The opening of the office in Den Bosch – the capital of North Brabant province and a strategic location in the country – is an important step for EGT and clearly states the company’s long-term commitment to this market, where we already have a strong footprint in both the land-based and online segments. Our new local presence will allow us to be closer to our current and future clients and to develop our partnerships here even more effectively. Despite the challenges of the highly regulated Dutch gaming environment, we are confident that our personal approach to each customer, combined with our products, developed specifically for the Netherlands, will contribute to the growth and success of both our and operators’ business.”
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, added: “We see enormous potential in the Dutch market and are ready to invest in our sustainable development here. I believe that our new office, with its strategic location and talented and dedicated team, will play a key role in achieving our main goals of expanding and solidifying EGT’s positions as a preferred gaming provider in the country.”
The post EGT opens Netherlands office in Den Bosch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content partnership
QTech Games adds PLAYSTAR content in new aggregation deal
QTech Games has signed a provider partnership with PLAYSTAR (PS) to add the supplier’s slots and card games to QTech’s aggregation platform.
Under the deal, QTech’s operator clients can access PLAYSTAR titles including Deng Deng, Super Gems, Lucky Ace 2, and Mahjong Origin, alongside card games such as Tui Dummy and Hi-Low.
The companies positioned the agreement as part of PLAYSTAR’s expansion beyond Asia, with QTech highlighting distribution into emerging markets including Africa and Latin America.
Angel, BD at PLAYSTAR, said: “QTech is a natural habitat for our superior content which awaits players every time they enter through an online casino’s digital doors. After initial success in our home territories over our first decade of operations, PLAYSTAR is now broadening our reach across emerging markets via QTech’s flexible gateway to high-potential regions.”
Philip Doftvik, CEO at QTech Games, said: “It’s a feather in our cap to have integrated more premium content from PLAYSTAR. They’re a proven performer who prioritise the immersive experience that users enjoy at the heart of every game. Recent industry recognition as a rising-star supplier underscores their ascendant curve, and we’re delighted to have added PS to QTech’s stable of stars.
“We now look forward to showcasing these games across new markets which, in most cases, break new ground for PS.”
The post QTech Games adds PLAYSTAR content in new aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar rolls out World Cup Lobby event hub for sportsbook operators
Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.
The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.
The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.
Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.
Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.
“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”
The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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