Latest News

Gucci unveils new limited-edition Gucci Dive watch in partnership with Fnatic

Published

6 years ago

June 30, 2020

Reading Time: 2 minutes

Gucci’s contemporary Dive watch becomes the focus of a new collaboration harnessing and celebrating the spirit of gaming. In partnership with the global esports entertainment organisation Fnatic, the House is launching a limited-edition collection of Gucci Dive watches, bringing Gucci’s eclectic aesthetic into the world of gaming. Inspired by Fnatic’s prominent League of Legends team, this unique timepiece features Fnatic’s logo and signature black and orange colouring. Now available on gucci.com, the new Gucci Dive is eminently collectible, with only one hundred individually numbered pieces being made.

This contemporary, diver’s-inspired watch combines a 40mm stainless steel case with a black and orange bezel, black and orange multi-icon indices, and a black rubber strap embossed with the Gucci logo. Super LumiNova accents on the hands and indices light up the black dial, which also displays the GG logo, a signature House motif. ‘GG’ also stands for ‘good game’ in gaming. The caseback is engraved with ‘FNATIC’ and the limited-edition number of the piece. Water resistant to 200 metres, this unique Swiss Made timepiece embodies contemporary style and brings personality and character to any outfit.

The watch is showcased in a powerful video and a series of evocative images, featuring the five League of Legends players: Martin Larsson (‘Rekkles’), Zdravets Galabov (‘Hylissang’), Tim Lipovšek (‘Nemesis’), Gabriël Rau (‘Bwipo’) and Oskar Boderek (‘Selfmade’). Accompanied by an original soundtrack, the video shows the team in action in front of a live audience, capturing the thrill of esports and team spirit.

To celebrate the collaboration with Fnatic, Gucci has developed a new game dedicated to the Dive watch. This game, which will launch in the coming weeks, will be added to Gucci Arcade, the section of the Gucci App inspired by video games that allows users to play with House codes. In the game, called Gucci Dive, players will dive into an underwater cave with a special submarine bearing Fnatic’s logo in order to collect coins, while avoiding obstacles.

#GucciTimepieces

About Gucci Timepieces:

Gucci Timepieces, one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.

Rigorously made in Switzerland, Gucci watches are recognised for their innovative and contemporary design, quality and craftsmanship and are distributed worldwide through an exclusive network of directly operated Gucci boutiques and selected watch distributors. Gucci is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful luxury and sport and lifestyle brands. For more information about Gucci Timepieces, please visit gucci.com.

About Fnatic:

Fnatic is a global esports entertainment brand headquartered in London (UK) focused on seeking out, levelling-up and amplifying esports talent and creators. Founded in 2004, Fnatic reigns as the most successful team of the last decade, winning more than 200 championships across 30 different games. Today, driven by entertainment, Fnatic is the channel through which the most forward-thinking brands communicate with young people – it delivers industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. Fnatic are the forerunners in competitive mobile gaming – for example, they are the first Tier 1 esports team to launch a presence in India. Pioneers of the intersection of street culture and esports with merch collaborations, Fnatic continues to lead the industry in relation to quality of pro wear and fan apparel. Our pros and creators generate hours of entertainment content, showcasing our global partners to an audience of more than 15 million fans across our social platforms. For more information visit fnatic.com.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

3 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

10 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

10 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.