Gambling in the USA
Betsson Enters the US Online Sports Betting Market in Colorado
Betsson will enter the US online sports betting market by signing an agreement with its partner Dostal Alley Casino who will provide market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado. Betsson plans to launch its proprietary sportsbook in the first part of 2021, after regulatory approval.
This is a strategic move reflecting Betsson’s drive to grow in new regulated markets, providing access for Betsson to the rapidly expanding online sports betting market in the US. The agreement is for an initial term of 10 years. This initiative is a first and cautious step into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. This new market entry reflects Betsson’s general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business.
Betsson has the ambition to build US presence, initially with a small office in Colorado. Betsson’s vision is to create the best user experiences in the market, tailored to regional customer needs and differences. The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the US market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.
Colorado was the 18th state in the US to legalise online sports betting effective from 1 May this year, allowing 33 licences, each to include one, so called, `skin’. Gambling duty is 10% on Gross Gaming Revenue and customers are allowed to register and bet online while within the state borders. The online sports betting market in Colorado is estimated to reach approximately $200 million at saturation (source H2GC). Colorado is a wealthy state in the top-third of the US states by GDP with nearly six million inhabitants and growing. It is both a tech and sports hub with its own teams in major American sporting leagues.
CinDee Spellman, CFO of Dostal Alley Casino comments: “As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”
Pontus Lindwall, CEO and President of Betsson AB says: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”
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AGS
AGS hires three executives to expand slot sales strategy team
AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.
Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.
Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.
The post AGS hires three executives to expand slot sales strategy team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bingo
Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5
Downtown Las Vegas property says the July Super Bingo will be its largest prize purse to date, with sessions on July 4-5.
Plaza Hotel & Casino will stage a $250,000 “Super Bingo” event in Las Vegas July 3-5, positioning it as a special edition tied to the nation’s 250th anniversary. The operator said the prize pool is the largest in the series’ history.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees, including visitors traveling from Hawaii and Canada. For the July edition, bingo-only registration is set at $250 per person for gameplay on Saturday, July 4 and Sunday, July 5. The Plaza is also offering an optional five-night hotel package priced at $200 per person, with no resort fee, for check-in July 2 and check-out July 6.
The Plaza outlined the payout structure as 20 games paying $1,999 each day, plus a daily “super coverall” of $60,000, second place of $15,000, and third place of $10,020. The casino said prizes will be paid in cash and players must be present to win.
Outside of the special event, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located two floors above the main casino.
The post Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Plaza Hotel & Casino plans $250,000 Super Bingo event for July 3-5
Downtown Las Vegas property says the holiday weekend edition will be the largest prize purse in its monthly Super Bingo series.
Plaza Hotel & Casino in downtown Las Vegas will hold a special $250,000 Super Bingo event July 3-5 to mark the nation’s 250th anniversary, the company announced Tuesday. The Plaza said the July edition will feature the largest prize purse in the history of its monthly Super Bingo series.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees from across the US, including visitors from Hawaii and Canada. For the July event, bingo-only registration is priced at $250 per person for game play on Saturday, July 4 and Sunday, July 5, with an optional five-night hotel package offered at $200 per person, with no resort fee, for check-in Thursday, July 2 and check-out Monday, July 6.
The Plaza said the payout structure will include 20 games paying $1,999 each, plus a super coverall of $60,000, second place of $15,000 and third place of $10,020 each day. All prizes will be paid in cash and players must be present to win.
Beyond Super Bingo, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m., and is located two floors above the main casino.
The post Plaza Hotel & Casino plans $250,000 Super Bingo event for July 3-5 appeared first on Americas iGaming & Sports Betting News.
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