Gambling in the USA

Betsson Enters the US Online Sports Betting Market in Colorado

Published

6 years ago

June 30, 2020

Reading Time: 2 minutes

Betsson will enter the US online sports betting market by signing an agreement with its partner Dostal Alley Casino who will provide market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado. Betsson plans to launch its proprietary sportsbook in the first part of 2021, after regulatory approval.

This is a strategic move reflecting Betsson’s drive to grow in new regulated markets, providing access for Betsson to the rapidly expanding online sports betting market in the US. The agreement is for an initial term of 10 years. This initiative is a first and cautious step into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. This new market entry reflects Betsson’s general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business.

Betsson has the ambition to build US presence, initially with a small office in Colorado. Betsson’s vision is to create the best user experiences in the market, tailored to regional customer needs and differences. The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the US market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.

Colorado was the 18^th state in the US to legalise online sports betting effective from 1 May this year, allowing 33 licences, each to include one, so called, `skin’. Gambling duty is 10% on Gross Gaming Revenue and customers are allowed to register and bet online while within the state borders. The online sports betting market in Colorado is estimated to reach approximately $200 million at saturation (source H2GC). Colorado is a wealthy state in the top-third of the US states by GDP with nearly six million inhabitants and growing. It is both a tech and sports hub with its own teams in major American sporting leagues.

CinDee Spellman, CFO of Dostal Alley Casino comments: “As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”

Pontus Lindwall, CEO and President of Betsson AB says: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”

Gambling in the USA

SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico

Published

11 hours ago

June 3, 2026

Wladimir P.

skillonnet-rolls-out-ready-play-gaming-slots-in-ontario,-canada-and-mexico

SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.

The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.

Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.

Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.

Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”

The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aviator

Aviator crash game launches in US via Ruby Seven’s Lucky North Casino

Published

11 hours ago

June 3, 2026

Wladimir P.

aviator-crash-game-launches-in-us-via-ruby-seven’s-lucky-north-casino

Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.

The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.

The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.

Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.

The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.

The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1X2 Network

1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics

Published

13 hours ago

June 3, 2026

Wladimir P.

1x2-network-launches-icasino-content-in-west-virginia-with-rush-street,-caesars-and-fanatics

1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.

The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.

Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”

Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.

“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”

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