ELA Games, a pioneering iGaming software development studio, officially announces Marharyta Yerina’s appointment as Managing Director. This strategic leadership recruitment marks a crucial shift for the company as it seeks to expand on its rapid growth and become a global presence in the industry.

Marharyta brings over 12 years of experience as a senior finance and business strategy leader in multiple industries. Her strong financial management and operations foundation have allowed her to lead global finance and iGaming companies and drive profitability while optimising efficiency.

She’s spent the last six years in the online gaming industry and has played a crucial role in developing and leading high-performing teams. As an established leader, she is responsible for the formulation and execution of strategic processes that encourage financial growth.

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Marharyta commented on her new role, “Joining ELA Games, a rapidly growing and dynamic company in iGaming, is an exciting prospect for me as I anticipate having a key role in its development. I look forward to using my expertise and knowledge to help make meaningful operational changes to see the company realise its potential and maintain its positive growth trajectory.”

ELA Games’ appointment of Marharyta Yerina as Managing Director highlights the company’s forward-thinking and proactive approach as it expands. With this crucial leadership move, the studio is primed to solidify its status as a premier software supplier in the iGaming industry.

Boomerang is a  contender for Sportsbook Operator of the Year and Bonus Offer of the Year

Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.

Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.

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The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.

Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.

The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.

About Boomerang

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Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The Riksdag recently decided on changes to the gambling legislation, which, among other things, means that the state will hand over control of the gambling company ATG to its owners Svensk Travsport and Svensk Galopp.

On Thursday, April 10, the government, together with Svensk Travsport and Svensk Galopp, signed a long-term agreement that ensures the owner-led model in ATG as well as the conditions, state transparency and financing of the Hästnäringens Stiftelse (HNS).

Since ATG was formed in 1974, the state has always had a majority on the company’s board. This remained the case even after the reregulation of the gambling market in 2019, when ATG lost its exclusive right to arrange betting on horses in Sweden. Since the beginning of 2023, Svensk Travsport and Svensk Galopp have had an ongoing dialogue with representatives of the government regarding ATG’s ownership model and the financing and operational direction of HNS.

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“It is about trust from the government and the Riksdag. Together with the state, we have built a world-class ATG for fifty years. Now we will have full ownership responsibility based on a continued agreement with the state. The model ensures commercial conditions for the sport’s economic future. We will take good care of it and thereby live up to the trust in a sport with roots throughout the country,” said Anders Källström, chairman of Svensk Travsport.

The relationship with the state is now maintained in a new long-term agreement that ensures a number of fundamental conditions for the ownership of ATG. Among other things, the current ownership structure is regulated, where Svensk Travsport owns just over ninety percent and Svensk Galopp just over nine percent of the shares in ATG. This cannot be changed without the government’s approval.

“From Svensk Galopp’s side, we are proud and happy about the increased trust as a responsible owner of ATG. In the increasingly fierce competition in the gambling market, it is important to have an actor that protects our stakeholders, such as players and the horse industry as a whole,” said Anders Lilius, chairman of Svensk Galopp.

Also the financing of the National Foundation for the Equine Industry (HNS) and that it will continue to be operated on similar grounds as today is established in the new agreement. The state will in future be given the opportunity to appoint a member of the HNS board.

A new board of directors for ATG will now be appointed and the work of the nomination committee is already underway. The proposals from the nomination committee will be presented on 28 April, after which a decision on a new board will be made at ATG’s annual general meeting on 8 May.

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