eSports
Electronic Arts and LaLiga Announce 10-year Partnership Renewal
EA SPORTS FIFA Continues to Bring the Most Authentic and Innovative Global Football Experience to Players Worldwide
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS
The new agreement comes as the world is playing and watching more EA SPORTS FIFAthan ever before as football fandom continues to grow. EA SPORTS FIFA 20for console and PC is the most-played game in franchise history. Unique players have increased 10 percent year-over-year and daily active players reached an all-time engagement high. Fans are watching record volumes of EA SPORTS FIFAcontent as more than 12 billion minutes have been viewed on Twitch since launch–the equivalent of more than 133 million traditional football matches. The 260 percent year-over-year growth* in EA SPORTS FIFAcontent viewership was also fueled by the recent global EA SPORTS FIFA Stay and Play Cup that aired to millions in more than 100 countries.
“Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFAevery day,” said Javier Tebas, President of LaLiga. “We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”
The EA SPORTS FIFA and LaLiga partnership will help deliver the most authentic and comprehensive global football interactive experience in the world. Only in EA SPORTS FIFAcan LaLiga’s millions of global fans represent their favorite clubs in interactive entertainment. Both organizations will continue to advance sports innovation, building upon recent successes such as LaLiga’s EA SPORTS Atmospheric Audio for LaLiga match broadcasts.
LaLiga continues to fuel significant player engagement across the EA SPORTS FIFA franchise. LaLiga is one of the most popular leagues selected in online play, has the biggest in-game fanbase across 70 nations worldwide and LaLiga clubs were used in more than one billion matches. FUT fans will continue to engage with unique LaLiga in-season content only found in EA SPORTS FIFAincluding Team of the Week (TOTW), Player of the Month (POTM) and Team of the Year (TOTY).
About Electronic Arts:
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS, Apex Legends, Madden NFL, Need for Speed and Plants vs. Zombies
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden, NFL and FIFA are properties of its respective owners and used with permission.
About LaLiga:
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
Powered by WPeMatico
The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration.
Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, technology innovators, and integrity agencies to collaborate on the future of esports as a structured, credible, and universally unified field.
This anniversary edition showcased a robust and varied group of speakers, demonstrating IESF’s dedication to collaboration across sectors. Significant input was provided by Gustavo Arellano (FIBA), Eric Stranne (FIA), Ray Ng (Moonton), James Yang (Tencent), Valentin Capelli (WADA), Junghwan Han (KADA), Dipesh Makwana (Alibaba Cloud), Tomica Madjercic (Sportradar), and Ivan Dimitrijevic (EXPO 2027 Belgrade), as well as senior esports officials from across the globe.
Conversations during the Summit focused on essential aspects of IESF’s mission, such as governance and federation development, maintaining competitive integrity and anti-doping measures, technological advancements, and fostering sustainable ecosystem growth. The emphasis on diplomacy and collaboration emphasized esports’ increasing alignment with global sports standards and international organizations.
With the 10th edition of the World Esports Summit, IESF has once more showcased its leadership by uniting the global esports community, connecting regions, aligning stakeholders, and establishing common priorities for the future.
With unprecedented involvement, elevated discussions, and a distinct strategic vision, World Esports Summit 2025 represents a pivotal milestone in IESF’s continuous endeavor to influence the future of esports via unity, trustworthiness, and global cooperation.
The post Decade of Impact — World Esports Summit Marks Its 10th Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.
The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.
This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.
“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.
Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.
The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.
In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.
The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.
Alexander Lewin SVP of Commercial Revenue at BLAST
Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026
- Polymarket to activate across seven BLAST events across both Slam and Premier ecosystems
- Partnership introduces integrated prediction formats and new fan engagement experiences
Competitive entertainment firm BLAST has revealed a new alliance with Polymarket, the globe’s largest prediction market, designating the platform as its ‘Official Prediction Partner’ through 2026. The partnership will encompass BLAST’s Counter-Strike and Dota 2 tournament events, BLAST Premier and BLAST Slam, enhancing prediction-based interaction for fans during various international tournaments.
Polymarket will be featured in seven of BLAST’s worldwide Counter-Strike 2 and Dota 2 events, starting this week at BLAST Slam VI in Malta. Dota and Counter-Strike events will include custom content pieces utilized in broadcasts and desk segments showcasing the platform’s involvement in BLAST’s events.
Polymarket will gain significant exposure through live broadcasts, arena events, and digital media as BLAST enhances fan interaction with premier competitive entertainment. Polymarket’s branding will be prominently displayed throughout BLAST’s broadcasts through digital integrations and physical advertisements.
In addition to broadcasting, the collaboration expands to live arena events, with Polymarket integrated into the in-person fan experience through elements like the Polymarket Fancam and the opportunity to accommodate creators and streamers in the arena using designated event streaming booths.
Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”
Matthew Modabber, CMO of Polymarket, said: “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”
The post Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Brasil on Track6 days agoODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
-
0006 days ago
Cash Pig 2 Debuts from Booming Games with 15,000 Top Prize
-
40 Glossy Hot6 days ago
Amusnet Releases “40 Glossy Hot”
-
Amusnet5 days ago
Week 6/2026 slot games releases
-
BETANO6 days ago
Playbook Fusion launches with Betano in Brazil
-
Digitain6 days ago
Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026
-
Finland6 days ago
Data-Driven Analysis of Finnish Gamblers’ Preferences and Behavior
-
Latest News7 days ago
Boomerang Partners prepares a major affiliates activation, TIME TO WIN, as the Year of Sports enters its hot phase
