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TalentX Gaming (TXG) Names Amber Howard As Head of Talent Division

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Pioneer in esports and gaming talent management joins TalentX Gaming, a joint venture of ReKTGlobal and TalentX

Former Abrams Artists Agency talent agent Amber Howard has been named Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers. TXG is the brainchild of esports leader ReKTGlobal, the owner and operator of Team Rogue and Call of Duty League’s London Royal Ravens, and creator management phenom TalentX Entertainment, best known for its “creator-first” mentality and meteoric and unprecedented success with TikTok’s top creators. As leader of TalentX Gaming’s Talent division, Howard will serve as a driving force in attracting and growing a diverse, A-list roster of esports athletes and gaming influencers, creators and streamers, helping to develop talent and take their careers to new heights.
“TXG’s commitment to always put its creators first really struck a chord with me and made it an easy decision to join the company. Gamers have been underrepresented for too long even though the talent and esports industries are booming. We have an amazing opportunity to bring more visibility, monetization and growth to this community of creators,” Howard said. “My recruiting strategy has always been to keep it open and diverse, and to look for and work with creators and brands that break the mold. I envision a deep and balanced roster of creators who represent the diversity of the entire gaming community in gender, accessibility, and culture.”
Howard brings a stellar roster of diverse talent to TXG including Harris Heller of Alpha Gaming, P2istheName, and female powerhouses like Latina gamer Natalie “ZombiUnicorn” Casanova, pro ballerina turned gamer Mari “AtomicMari” Takahashi, and Soleil “Ewok” Wheeler, the inspiring 14-year-old deaf Fortnite pro gamer who Howard signed on as the first female gamer to join FaZe Clan.
Howard is also bringing GAMEMASTER, the ultimate gaming reality competition set to air on Prime Video and Twitch, to TXG. Created by an Emmy, Telly, Global Media and Addy award-winning production team, the show pits 12 amateur gamers, handpicked from thousands of applicants, against each other. The gamers live together in one house to compete for $100,000, a gaming contract and the title of the next gaming super star. The nine-episode Amazon Prime Video Series will stream in the U.S., UK, Austria, Germany and Japan.
At Abrams, Howard led the charge in expanding the agency’s focus on esports and gaming by creating its own dedicated department for talent. Prior to joining Abrams, Howard worked in the esports and gaming department at Warner Brother’s digital gaming arm, Machinima, where she brought the industry into more traditional verticals
of content branding and entertainment by overseeing talent development and engagement, while launching a variety of new gaming opportunities.
Howard is known for developing A-list client rosters and spearheading a slew of talent and brand partnership opportunities for branded content and digital-traditional crossover. Some of her most notable deals include traditional crossover projects like FOX’s Kicking & Screaming and casting for Machinima’s property Transformers: Combiner Wars, and brand deals with Apple, Epic Games, Paramount and HyperX’s Heroes ambassador program.
“We founded TalentX with a ‘Creator First’ philosophy, and as such, we work hard to ensure that each division is helmed by leaders with a long record of success in their respective fields,” said TalentX Co-Founder and CEO of TXG Jason Wilhelm. “We’re excited to have Amber on board to help take our creators – and TalentX Gaming – to
the next level.”
In May, digital-driven entertainment phenom TalentX Entertainment expanded into the gaming world when it partnered with esports leader ReKTGlobal to launch a new joint venture – TalentX Gaming. TXG combines the “creator first” talent development and social media monetization prowess of TalentX – a company that took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House, which racked up 1 million followers on their group TikTok account in the first month – with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports. The ReKTGlobal ownership team includes musical artists Steve Aoki, Imagine Dragons and Nicky Romero, pro athletes Rudy Gobert, Landon Collins and Taylor Fritz, and lead investor Nick Gross. As owner and operator of the championshipwinning esports powerhouse Team Rogue and the London Royal Ravens Call of Duty franchise, ReKTGlobal is a groundbreaker in esports, content creation and marketing.

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Valorant Added to Hero Esports Asian Champions League

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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

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The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

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Esports World Cup Foundation Announces Strategic Partnership with Tencent

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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s  global ecosystem

The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.

The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.

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“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”

“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.

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Compliance Updates

ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025

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The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.

ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.

“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.

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Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.

“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.

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