Eastern Europe
Sportradar adds the Eastern European Championship 2020 to its tennis portfolio

Sportradar’s latest partnership in the sport creates a bumper content offering covering 352 live tennis matches
As part of its ongoing support for tennis around the world, Sportradar, the global provider of sports content and intelligence, has announced a partnership with the Tipsarevic Tennis Academy for the duration of the Eastern European Championship 2020, which is taking place in Belgrade, Serbia.
Throughout the pandemic Sportradar has worked closely with its partners to bring back live tennis and its involvement in the Eastern European Championship follows recent successes with the likes of the Tennis Point Exhibition Series, the Austrian and German Pro Series featuring world No.3 Dominic Thiem and the International Tennis Series.
With 352 matches scheduled to take place over a six week period, the Eastern European Championship is a substantial addition to Sportradar’s portfolio of tennis events. The data company will provide a range of live tennis content solutions directly from the event including the data production for all matches, using data collection software which the umpire will use to score matches and transmit data back to Sportradar.
Following ATP and WTA rules, the event will feature players from both the men’s and women’s tours. Forty-eight players are set to take compete in the men’s draw including Milomir Kecmanovic, currently ranked No.47 with the ATP, and Aljaz Bedene, who sits at No.61.
The women’s event will feature 42 players from the WTA including Switzerland’s Jil Teichmann and the Netherlands Arantxa Rus, ranked 63 and 70 respectively.
Additional live content from the tournament includes a state-of-the-art audio visual offering. As well as its live AV feed, Sportradar is distributing the event for television worldwide and providing coverage of four matches each day of the week with play scheduled to take place between 14.00 and 22.00 CEST.
David Lampitt, Managing Director Sport Partnerships at Sportradar said: “This past few months have proved challenging for everyone in the industry. We’ve drawn on the full breadth of our resources in order to support our partners within tennis and to ensure the sport is brought back safely for everyone to enjoy.
“We’re delighted to be involved in an event of this size and profile as we continue to facilitate the return of live sport. And we’re particularly pleased to have the chance to be involved in a combined event involving top players from both the men’s and women’s Tours. The scale of it is truly unique in the current circumstances.”
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Africa
QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

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Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales
QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africaâs evolving landscape.
Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industryâs leading aggregator for developing markets, where she will be responsible for managing QTechâs existing partners in Africa and Eastern Europe â spearheading that progressive expansion into Africaâs diverse patchwork quilt of territories.
QTech Games CEO, Philip Doftvik, said: âWeâre delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.
âSheâll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.â
Ekaterina Mayorova added: âIâm thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, Iâve already found a cohesive and collaborative structure with an organisational culture to match â I think the team is fantastic!
âHaving worked across iGaming, esports, and fintech, Iâm thrilled to take on this new opportunityâbringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and Iâm looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.â
QTech Hybrid â join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.
QTech Hybrid is a software service that joins up QTech Gamesâ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.
For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, itâs ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.
The post QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe appeared first on European Gaming Industry News.
Eastern Europe
GGBET UA became the title sponsor of FC Dynamo Kyiv

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The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the clubâs history to be given title sponsor status.Â
Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the clubâs history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.
At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.
During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: âDynamo 3.0 isnât just about the thirty titles, although of course this is a momentous and historic event. Itâs also about a new era for Dynamo and GGBET UA. Itâs a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, Iâm confident that during three years of collaboration, weâll be able to impress both our users and Dynamo fansâ.
âKeeping the bar high and working with the best â thatâs the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. Weâre entering the new season as reigning champions. Weâre being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. Weâll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,â commented FC Dynamoâs CEO Dmytro Brif.
Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.
The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.
Eastern Europe
Thunderkick enhances presence in Romania through MaxBet partnership

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Provider solidifies market position with leading operator deal
Independent slots studio Thunderkick has extended its reach in Romania through an agreement with leading operator MaxBet, expanding its audience in the Balkans.
MaxBet is a major player in Romania, boasting a strong digital and land-based presence, with Thunderkick set to leverage the brandâs online reach to amplify its footprint in a key market.
Following a direct integration, a collection of Thunderkickâs most popular games has launched with MaxBet, including titles from the Midas Golden Touch, The Wildos, and Esqueleto Explosivo series, with more to follow as the partnership continues.
The studio has committed to bolstering its European position, emphasised by partnerships with CasinoMania and Netwin in Italy, 711.nl and JACKS.NL in the Netherlands, and the granting of its updated Danish supplier licence to reinforce its standing in Scandinavia.
Fredrik Ekholm, Head of Sales at Thunderkick, said: âRomania remains a key jurisdiction for Thunderkick, and the deal with MaxBet will allow us to further strengthen our market position.
âThe MaxBet brand is an established and well-respected name, and we are confident that our high-quality products will resonate with its player base.â
Manuel Bauer, CEO of MaxBet, added: âWeâre pleased to welcome Thunderkick to our portfolio and appreciate the collaboration.
âTheir titles bring added variety to our platform as we continue to strengthen the MaxBet experience for our players in Romania.â
The post Thunderkick enhances presence in Romania through MaxBet partnership appeared first on European Gaming Industry News.
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