Sevilla FC and PIN-UP have signed an agreement under which the sports betting brand becomes the club’s new regional partner in Latin America and Mexico.

Through this alliance, brand PIN-UP will begin sponsoring different digital assets of Sevilla FC both in Mexico and across different South American countries, helping to significantly increase the visibility of both brands in the Latin American and Central American markets, where the club has been working actively as part of its internationalization strategy.

The club already visited Mexico during the 2023 preseason, where we played a friendly match in Guadalajara. Sevilla FC has also always maintained strong ties with South American fans thanks to the legacy left at the club by Brazilian, Argentine, Colombian, Uruguayan, and Chilean players.

“We are pleased to welcome brand PIN-UP as a partner of Sevilla FC. This agreement marks an important step in strengthening our presence in Mexico and Latin America, and together we aim to bring the Sevilla FC brand closer to fans across the region while driving shared growth,” said Lorenzo Aldobrandini, Sevilla FC’s Partnerships Director.

Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.

The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.

“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.

Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”

Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”

FeedConstruct has announced a major expansion of its portfolio in the Latin American region. Through these new agreements, FeedConstruct secures the worldwide exclusive betting rights to data and video content for the top basketball competitions in both nations: the premier LNB and LNB2 of Chile, and the Libobásquet in Bolivia.

This strategic agreement ensures FeedConstruct will cover hundreds of matches annually, providing comprehensive coverage that will showcase the intensity, talent, and growing competitiveness of Latin American basketball competitions to a global audience.

Ani Isakhanyan, Head of Rights and Content, said: “We are excited to welcome both LNB and LNB2 of Chile and the Bolivian Libobásquet to our growing portfolio of international basketball rights. Basketball is experiencing a massive surge in popularity across Latin America, contributing to a global fanbase that now exceeds 3.3 billion. Both Chile and Bolivia represent key markets with highly competitive league structures and passionate local followings. Recognizing that basketball is one of the top sports worldwide, these partnerships allow us to deliver premium content from two vibrant markets to our global partners.”

The competitions are set to begin immediately, with the 2026 Liga Nacional de Básquetbol de Chile season commencing on February 22 with the Super Cup, followed by the regular season starting on March 25 and running through December. The schedule continues with Chile’s Liga DOS (LNB 2), expected to run from April to July/August. Additionally, the 2026 Libobásquet season in Bolivia is scheduled to begin in May, with an expected duration of four months, concluding in September.

Marcos Galindo, President of the Chilean National Basketball League (LNB Chile), said: “We have built a positive and collaborative relationship with FeedConstruct, and this initiative represents an important step forward for the development and visibility of Chilean basketball. Strengthening our digital and international presence through FeedConstruct allows us to reach new audiences and supports the continued professional growth of our league. We value partnerships that contribute to the sustainable expansion of the sport and help showcase the quality and competitiveness of Chilean basketball at both a regional and international level.”

Martín Cardozo, Audiovisual Director of LIBOBÁSQUET, said: “We are pleased to collaborate on this project, as it represents a key opportunity to enhance the audiovisual reach of Bolivian basketball. Expanding our digital distribution in partnership with FeedConstruct enables us to connect with broader audiences and elevate the presentation of our competition. Strategic collaborations like this are essential for the continued professionalization and growth of basketball in Bolivia.”

This partnership underscores FeedConstruct’s position as a leading provider of sports data feed and streaming solutions, further expanding its footprint in the Latin American region and delivering high-quality basketball action to a worldwide audience.