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Kwiff celebrates return of racing with roll-out of Racing Post content

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Kwiff this week announced it has begun a long-term partnership with the Racing Post which will see the horseracing specialists provide a full package of horseracing content, data and analysis across their racing product.

The new-look data-filled racecards went live on June 1 with the return of British racing. The package not only focuses on British and Irish racing but also provides the same high-quality content for South African and UAE racing as Racing Post continues their expansion into coverage from international territories.

Racing Post, which is part of the Spotlight Sports Group, has long been recognised as the leading provider of official British, Irish and now international horseracing data and content in the industry. The mix of premium data and expert editorial content provides longer engagement with the racing audience. Enhancing raw data with the best and most recognisable content authored by the biggest names in betting gives bookmakers a more rounded product to attract new and retain existing customers.

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Kwiff is a unique and personalised betting experience that allows customers to enhance their bets by being ‘Kwiffed’. The combination of the digital-first app and the Racing Post content will give a truly unique betting journey for Kwiff customers.

Speaking about the new partnership, Spotlight Sports Group head of B2B content sales Rob Black discussed the benefits of enriching an app with Racing Post content and his excitement about working with Kwiff.

“Racing Post is the most trusted brand in the racing industry and with that trust comes authority in our content. Adding our content to a website gives customers confidence they are being informed by independent experts who are helping them to make a betting decision.

“Kwiff is one of the most innovative betting apps in the industry. We are delighted our digital content will sit on their racing book. The combination of our expert analysis and their supercharged odds will enhance their customers’ betting journey.”

Echoing Rob’s comments, Kwiff chief executive officer Charles Lee said: “Racing Post is one of the most famous brands in racing and we are absolutely delighted to add it to our native mobile and web app. The content sits perfectly with our offering and we hope our customers will use it to make more informed decisions.

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“We are all excited about racing’s return in Britain and soon in Ireland and we know a lot of new customers will be looking to place a bet on racing. Our ‘Supercharged’ odds combined with expert Racing Post data gives those customers a betting experience like no other.”

 

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SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple

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The post SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple appeared first on European Gaming Industry News.

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Elantil adds Pateplay to rapidly expanding marketplace offering

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Elantil, the revolutionary platform solutions provider on a mission to disrupt the industry by providing a new “strategic backbone” for iGaming, has announced it has further enhanced its marketplace with one of the most trendy slots available in the industry by adding Pateplay’s suite of 90+ slots.

Pateplays games are characterised by next level design, unique RTP strategy, modern mechanics, interactive bonus rounds, additional cash bonus winnings and impressive Jackpot functionality, giving the platform’s operators access to exciting new content that’s licensed in nine jurisdictions globally.

In addition to its innovative collection of slots, Pateplay also offers live auto roulette and a suite of powerful engagement tools that include leaderboards, jackpot systems and in-game gamble features, making it a versatile studio that’s capable of reaching players in a wide range of markets.

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As such, Pateplay’s inclusion in Elantil’s Marketplace comes as great news to all operators using the company for their iGaming needs – especially given the fact that they have the freedom to contact the supplier directly to form their own agreements and save on any additional charges.

John Debono, Chief Technical Officer at Elantil, said: “With its state-of-the-art games and sophisticated engagement tools, Pateplay is another welcome addition to Elantil’s Marketplace that will further strengthen the range of services that we can supply to operators. A fast, flexible and co-operative partner, we’re sure they’ll go on to become a popular supplier for our operators.”

Eugene Camilleri, Business Development Manager at Pateplay, said: “Having only begun operating in 2022, we’re incredibly proud of how quickly we’ve grown the Pateplay brand in Europe and South America – and having our content featured in Elantil’s Marketplace will ensure we’re now able to introduce our state-of-art games and advanced engagement tools to even more operators going forward.”

The post Elantil adds Pateplay to rapidly expanding marketplace offering appeared first on European Gaming Industry News.

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FDJ United (OBG) agrees PartnerMatrix Intelligence deal

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Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.

Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.

PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.

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Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market.

Affiliate managers who use PMI significantly speed up processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.

PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.

Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”

Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

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The post FDJ United (OBG) agrees PartnerMatrix Intelligence deal appeared first on European Gaming Industry News.

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