Latest News
A new report from the casino guide Casino.se: How the new gaming law has affected the Swedish gaming industry
A new report from the casino guide Casino.se highlights how the Swedish gaming industry has been affected since January 2019, when the government introduced a licensing market for gambling. The report reveals, among other things, that about 50,000 Swedes have used the self-shutdown service spelpaus.se, as well as a dramatic reduction in visitor traffic to the Swedish licensed companies. In addition, criticism is directed at the government’s recent legislative proposals with additional gaming regulations, which, according to the report, risk driving players to unregulated international gambling sites.
Casino.se, Sweden’s leading casino guide, today presents a new report on how the new gambling law from January 2019 has affected the Swedish gaming market and its players. The report, prepared by Casino.se together with the owner company XLMedia, highlights, among other things, changes in consumers’ gaming patterns, government revenues and expenses, as well as the growth of the private industry players, which are today part of Sweden’s regulated gaming market. The report also analyzes the future of the industry, as well as the risks associated with the government’s recent legislative proposals on lower maximum limits for deposits and bonuses, with the primary aim of countering gambling abuse during the corona crisis.
The new gambling law
The new Gaming Act from January 1, 2019, meant that Sweden was granted a licensing market for gambling, with the aim of excluding all the actors that are non-licensed and don’t pay tax in Sweden. According to Spelinspektionen, 98 companies today have active gaming licenses, where of as many as 71 are online. Among other things, the law requires that the companies on their site, clearly offer players three main opportunities to limit their gambling, in the form of the measures spelpaus.se, game limits and self-testing. The companies that do not comply with the rules risk, among other things, having their license revoked for up to two years.
Of the three measures mentioned above, spelpaus.se, which enables self-suspension from virtually all gambling in Sweden, has meant the most important change. In March 2020, according to the Gaming Inspection, nearly 50,000 Swedes had registered on spelpaus.se, of which 76 percent were men and 24 percent were women.
The economic development of the gaming industry
During the third quarter of 2019, the new gaming law had a noticeably negative effect on the Swedish gaming market as a whole. The total return for online gaming operators with Swedish licenses was SEK 3.35 billion, according to statistics from the Gaming Inspectorate, which was a decrease of SEK 120 million compared to the second quarter and SEK 70 million compared to the first quarter of the same year. 2019 was a relatively weak year for the gaming industry, with a total turnover of SEK 24.79 billion, which was only a modest increase from the previous year.
Reduced visitor traffic
New statistics from Casino.se and Google Trends reveal that several of the Swedish licensed gaming companies had significantly less visitor traffic to their sites in 2019 than in previous years. All in all, however, the Swedish licensed companies have so far been mostly satisfied with the development since the new law came into force.
“By having a regulated market, long-term sustainability and industry profits are secured. It benefits both consumers and operators,” says Stuart Simms, CEO of XLMedia, which runs Casino.se.
New bill risks driving players towards the unregulated gaming market
However, a cloud of concern has flared up now in May. It concerns the government’s new bill to introduce a maximum deposit limit of SEK 5,000 a week and a bonus ceiling of SEK 100 to limit gambling, especially during the corona crisis when many are sitting at home. The proposal has generated a massive protest storm from leading industry players, which has been noted in both international and Swedish press. One of the detractors is Gustaf Hoffstedt, Secretary General of the Industry Association for Online Games (BOS), who believes that these new regulations would counteract its purpose and harm the Swedish gaming industry.
“I react with surprise and consternation. All of these regulations, which may have honest ambitions to strengthen consumer protection, drive players away from the licensed market, ”Hoffstedt said in the report.
To read the full report, please click here.
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affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.
From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.
A Key Meeting Point During iGB Affiliate 2026
Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.
Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.
The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.
Strong Media Engagement and Industry Dialogue
iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.
This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.
The Grand Finale. N1 Puzzle Promo Party
The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.
The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.
During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests.
As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.
- 1st place: Cash Splash
- 2nd place: Advertise
- 3rd place: Traffic Squad
- 4th place: Seven Group
- 5th place: Alfaleads Network
The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.
Recognising N1 Puzzle Promo’s Impact
In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.
Closing the Barcelona Chapter
N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.
Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.
The Barcelona chapter has closed, but the momentum continues.
Be number one with N1 Partners!
The post N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona appeared first on Americas iGaming & Sports Betting News.
Latest News
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.
From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.
A Key Meeting Point During iGB Affiliate 2026
Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.
Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.
The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.
Strong Media Engagement and Industry Dialogue
iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.
This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.
The Grand Finale. N1 Puzzle Promo Party
The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.
The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.
During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests.
As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.
- 1st place: Cash Splash
- 2nd place: Advertise
- 3rd place: Traffic Squad
- 4th place: Seven Group
- 5th place: Alfaleads Network
The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.
Recognising N1 Puzzle Promo’s Impact
In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.
Closing the Barcelona Chapter
N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.
Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.
The Barcelona chapter has closed, but the momentum continues.
Be number one with N1 Partners!
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