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A new report from the casino guide Casino.se: How the new gaming law has affected the Swedish gaming industry

A new report from the casino guide Casino.se highlights how the Swedish gaming industry has been affected since January 2019, when the government introduced a licensing market for gambling. The report reveals, among other things, that about 50,000 Swedes have used the self-shutdown service spelpaus.se, as well as a dramatic reduction in visitor traffic to the Swedish licensed companies. In addition, criticism is directed at the government’s recent legislative proposals with additional gaming regulations, which, according to the report, risk driving players to unregulated international gambling sites.
Casino.se, Sweden’s leading casino guide, today presents a new report on how the new gambling law from January 2019 has affected the Swedish gaming market and its players. The report, prepared by Casino.se together with the owner company XLMedia, highlights, among other things, changes in consumers’ gaming patterns, government revenues and expenses, as well as the growth of the private industry players, which are today part of Sweden’s regulated gaming market. The report also analyzes the future of the industry, as well as the risks associated with the government’s recent legislative proposals on lower maximum limits for deposits and bonuses, with the primary aim of countering gambling abuse during the corona crisis.
The new gambling law
The new Gaming Act from January 1, 2019, meant that Sweden was granted a licensing market for gambling, with the aim of excluding all the actors that are non-licensed and don’t pay tax in Sweden. According to Spelinspektionen, 98 companies today have active gaming licenses, where of as many as 71 are online. Among other things, the law requires that the companies on their site, clearly offer players three main opportunities to limit their gambling, in the form of the measures spelpaus.se, game limits and self-testing. The companies that do not comply with the rules risk, among other things, having their license revoked for up to two years.
Of the three measures mentioned above, spelpaus.se, which enables self-suspension from virtually all gambling in Sweden, has meant the most important change. In March 2020, according to the Gaming Inspection, nearly 50,000 Swedes had registered on spelpaus.se, of which 76 percent were men and 24 percent were women.
The economic development of the gaming industry
During the third quarter of 2019, the new gaming law had a noticeably negative effect on the Swedish gaming market as a whole. The total return for online gaming operators with Swedish licenses was SEK 3.35 billion, according to statistics from the Gaming Inspectorate, which was a decrease of SEK 120 million compared to the second quarter and SEK 70 million compared to the first quarter of the same year. 2019 was a relatively weak year for the gaming industry, with a total turnover of SEK 24.79 billion, which was only a modest increase from the previous year.
Reduced visitor traffic
New statistics from Casino.se and Google Trends reveal that several of the Swedish licensed gaming companies had significantly less visitor traffic to their sites in 2019 than in previous years. All in all, however, the Swedish licensed companies have so far been mostly satisfied with the development since the new law came into force.
“By having a regulated market, long-term sustainability and industry profits are secured. It benefits both consumers and operators,” says Stuart Simms, CEO of XLMedia, which runs Casino.se.
New bill risks driving players towards the unregulated gaming market
However, a cloud of concern has flared up now in May. It concerns the government’s new bill to introduce a maximum deposit limit of SEK 5,000 a week and a bonus ceiling of SEK 100 to limit gambling, especially during the corona crisis when many are sitting at home. The proposal has generated a massive protest storm from leading industry players, which has been noted in both international and Swedish press. One of the detractors is Gustaf Hoffstedt, Secretary General of the Industry Association for Online Games (BOS), who believes that these new regulations would counteract its purpose and harm the Swedish gaming industry.
“I react with surprise and consternation. All of these regulations, which may have honest ambitions to strengthen consumer protection, drive players away from the licensed market, ”Hoffstedt said in the report.
To read the full report, please click here.
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eSports
BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

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BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.
It is the first time BETER has received this award, marking a significant milestone in the companyâs journey and reflecting the growing demand for its fast-paced esports products.
The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.
BETERâs esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.
In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.
With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the providerâs events with more than 90% uptime.
All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETERâs in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.
Gal Ehrlich, CEO of BETER, said: âWe are incredibly proud of the entire BETER team for the hard work that led to this achievement.
âTheir tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid offânot just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.
âThis award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.â
Adam Conway, General Manager of Esports Business Division at BETER, added: âOur esports betting products are unmatchedâled, of course, by our ESportsBattle tournaments.
âThese tournaments truly set the standard for what a fast-betting esports experience should be, and weâre thrilled to see that recognized by the EGR B2B Awards judges.
âOur Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.
âIâd like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldnât be happier to add our first EGR B2B Award to the trophy shelf.â
The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.
Uncategorized
HIGHLIGHT GAMES RENEWS RIGHTS WITH THE WILLIAM HILL SCOTTISH PROFESSIONAL FOOTBALL LEAGUE

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has agreed a long-term renewal of its right to use Scottish football archive footage from the William Hill SPFL in its products.
Highlightâs SOCCERBET games featuring Scottish football are live in retail venues in Scotland with a tier 1 operator and a new suite of casino games including slots, roulette variants, crash and mining games will soon be available.
Games feature favourite teams and players from the last 25 years including the Celtic â Rangers âOld Firmâ derby plus other William Hill SPFL clubs including Aberdeen, Motherwell, Hearts, St Johnstone, Livingston, St. Mirren, Hibernian, Dundee United, Dundee, Ross County and more.
Steven Holmes, CEO, Highlight Games said: âIâm delighted to announce the long-term extension of this contract with the William Hill SPFL â yet another example of rights holders trusting Highlight Games with their archive thanks to our expertise and experience with video virtuals.  By the conclusion of the contract, weâll have worked with the league for 15 years â a clear demonstration of Highlightâs strong market position and the power of our portfolio of content.  We look forward to collaborating to create more premium games in the coming months.â
The post HIGHLIGHT GAMES RENEWS RIGHTS WITH THE WILLIAM HILL SCOTTISH PROFESSIONAL FOOTBALL LEAGUE appeared first on European Gaming Industry News.
EurAsia
Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025

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Amusnet has been announced as the official sponsor of the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025. Renowned for its commitment to immersive gaming experiences, Amusnet is supporting this distinctive category with a 10,000 FTN prize pool, further reinforcing its dedication to creativity and innovation in the iGaming sector.
Honouring Excellence in NFT Marketplace
The Most Traded NFT Collection category celebrates the collections that have made the biggest impact in the NFT marketplace. From eye-catching designs to real-world utility, these standout projects have captured the attention of traders and collectors alike. With Amusnetâs support, the awards will recognise the visionaries behind the most traded collections shaping the future of digital ownership.
Yerevan at the Centre of Innovation
From 8â11 July 2025, Yerevan will become the focal point of the iGaming world as it hosts Harmony Meetup 7 featuring Fasttoken alongside the Ortak x B.F.T.H. Arena Awards. This four-day event will bring together global leaders, creatives, and innovators to celebrate excellence, share insights, and explore the technologies shaping the next chapter of digital entertainment.
Amusnet and BetConstruct: A Vision-Aligned Partnership
The partnership between Amusnet and BetConstruct is rooted in a shared vision of driving innovation and delivering world-class player experiences. Together, the two companies are redefining the boundaries of the iGaming industry, transforming ambitious ideas into impactful, forward-thinking solutions. Their collaboration is more than a strategic alliance, it is a joint commitment to shaping the future of iGaming.
With a focus on innovation, collaboration and industry recognition, the event promises to deliver an unforgettable experience in the heart of Armenia.
The post Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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