eSports
Sergey Portnov: Perspectives & predictions

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch…
The esports boom
Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority.
With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now.
At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate.
Emerging from a crisis stronger and faster
With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis.
Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis.
Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off.
For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions.
Parimatch & The Notorious: A meeting of minds
Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does
outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand.
In the ring: Beating the competition
At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them.
For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.
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eSports
DaNiAL, Tejas to Represent India at Prestigious WAVES Esports Championship Starting May 1

Danial âDaNiALâ Patel and Tejaskumar Hasmukhbhai Bhoi will represent Team India at the prestigious WAVES Esports Championship (WESC), organised by the Esports Federation of India (ESFI), in Mumbaiâs Jio Convention Centre from May 1. The duo will clash against players from five foreign countries in the International leg after emerging victorious in the fiercely contested India leg of WESC 2025, which saw the top Phase winners battle it out for national supremacy.
From a field of over 35,000 participants, the Indian leg brought together the top eight players in two titlesâeFootball and World Cricket Championship 3âfrom the four WESC 2025 phases. In an intense showdown, DaNiAL clinched the top spot in eFootball while Tejas outperformed his peers in WCC3. In the international leg, DaNiAL will face opponents from Malaysia, Laos, and Thailand in eFootball, while Tejas will compete against representatives from Nepal and Sri Lanka in WCC3.
Speaking on the occasion, ESFI President, Mr Lokesh Suji, said: âI am incredibly proud of DaNiAL and Tejas for earning the honour of representing India at the inaugural WAVES Esports Summit. WAVES has been instrumental in unearthing talent from every corner of the country. Their qualification reflects the rising calibre of Indian esports, and Iâm confident theyâll make the nation proud on the international stage.â
Esports holds a significant place within the AVGC-XR pillar of the WAVES Summit, recognising the burgeoning gaming and competitive video gaming scene in India. This dynamic segment benefits from the global Summitâs impressive scale, anticipating over 5,000 delegates from 100 countries and the participation of more than 750 creators.
Amidst this vibrant setting, DaNiAL and Tejas will be honored with the WAVES Trophy on May 4, celebrating their triumph in the Indian leg. Joining them in recognition will be Love Sharma and Pappu Kumar Priyedarshiâwho secured second and third place in WCC3âalong with Akash Rudro Dhar and Pawan Kampelli, who rounded out the podium in eFootball. The overall international champions will be honoured with WESC Medals at the Creatosphere Award Ceremony on May 4.
On his triumph in the Indian leg and his preparations ahead, DaNiAL said: âIâm incredibly proud of this victoryâitâs a testament to the hard work, discipline, and support from everyone around me. Winning here is just the beginning, and Iâm excited to take this momentum into the international stage. My preparation for the international leg will be even more intense. Iâll be analyzing top players, refining my strategies, and staying mentally and physically sharp. This next step is huge, and Iâm committed to giving it everything I have.â
Speaking on his qualification and the chance to represent India, Tejas said: âI feel very proud about qualifying for the finals in the waves. I will try to accept the opportunity that I have got to bring glory to India, and I will try my best to bring the trophy to India. I am ready for the finals. The preparations are intense. I will come back after winning.â
As the governing body for esports in India, ESFI has been instrumental in shaping the countryâs competitive gaming landscape. With a track record that includes the Asian Games and the Commonwealth Esports Championship, and affiliations with leading global bodies, ESFI now proudly hosts WESC as part of its commitment to putting India on the international esports map.
The post DaNiAL, Tejas to Represent India at Prestigious WAVES Esports Championship Starting May 1 appeared first on European Gaming Industry News.
eSports
Esports World Cup Foundation Launches âMusic of EWCâ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music

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The Esports World Cup Foundation (EWCF) announced the launch of âMusic of EWC,â a new initiative that will create an original musical identity for the Esports World Cup 2025, the worldâs largest esports and gaming festival, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. The multi-stage program kicked off on Sunday, April 27, with the recording of a four-track music suite at the legendary Abbey Road Studios featuring original compositions by acclaimed music development collectives 2WEI and Hollywood Scoring.
The EWCF now invites the global music community to take part in shaping the sound of the EWC 2025 through an open competition on Audiotool, a leading cloud-based music creation platform. Two winning tracks will be selected and added to the official EWC music suite, joining the professional works recorded at Abbey Road. The full soundtrack will be featured across tournament broadcasts, on-site events, and digital content during the seven-week event this summer. The inaugural EWC 2024 recorded over 250 million hours watched, reaching more than 500 million viewers and welcomed 2.6 million visitors to Riyadhâs Boulevard City.
âAt its core, the Esports World Cup is about community â a global platform that connects people and elevates talent in all forms,â said Mike McCabe, Chief Operating Officer, Esports World Cup Foundation. âMusic of EWC is a natural extension of that purpose, built on the same passion, creativity, and collaboration that define gaming and competition. Music and esports both bring people together, they let us feel the same rhythm, the same energy, wherever we are. With Music of EWC, weâre creating our own voice, sharing a universal language that tells the story of our sport and defines the role of esports in global culture.â
Studio One at Abbey Road, the birthplace of iconic albums for Pink Floyd, Adele and more; films such as Star Wars, Avengers: Endgame, Across The Spiderverse, and games such as Halo, Call of Duty, Final Fantasy, World of Warcraft, and more, hosted the initial recording session, bringing together two of gamingâs most respected music collaborators. 2WEI, known for producing some of the most popular anthems in League of Legends, and campaigns for Assassinâs Creed Shadows and Call of Duty, and Hollywood Scoring, recognized for its work on the Star Wars films, Riot Gamesâ Arcane, and Disney Parks, will each contribute two original tracks to anchor the suite.
âMusic of EWCâ marks the beginning of a long-term investment by EWCF in music as a universal language that elevates the storytelling, emotion, and drama of competition. By combining professionally recorded music at one of the most iconic studios in the world with community-created works, the EWCF is building a new platform that celebrates the evolving sound of esports and helps shape the cultural identity of the Esports World Cup.
In addition, to support emerging talent from across the globe, two winning tracks from the Audiotool competition will be selected by industry judges to join the suite and debut during the Esports World Cup this summer. The winners will also receive 25 limited-edition vinyls of their track and a one-year LANDR Studio subscription âan opportunity that could launch careers in gaming and entertainment. Submissions must be original, under a Creative Commons license, and are open until 8 June 2025 at ewc.audiotool.com.
âPartnering with the Esports World Cup, the worldâs biggest esports and gaming festival, is a unique opportunity to spotlight new talent on a global stage,â said Andreas Jacobi, CEO of Audiotool. âTogether with EWCF, weâre proud to help emerging artists bring their music into esports â a space thatâs rapidly reshaping the future of entertainment â and share their work with a global audience as part of a cultural moment that connects creativity, community, and competition.â
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournamentâs unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esportsâ best teams, players and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Launches âMusic of EWCâ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music appeared first on European Gaming Industry News.
eSports
BETBY EXPANDS E-SIM GAME PORTFOLIO WITH NEW eSOCCER AND eFIGHTING TITLES

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BETBY, the premium sportsbook supplier, has expanded its proprietary esports feed, BETBY Games, with the launch of two new e-sims inspired by some of the most popular titles in global gaming: FIFAâs Penalty Shootout and Mortal Kombat 11. With these additions, the BETBY Games portfolio now includes 16 titles, offering expanded betting opportunities for operators and players.
The latest releases further reinforce BETBYâs two core esports verticals â eSoccer and eFighting â and reflect the companyâs ongoing commitment to delivering diverse and engaging betting content. The football-themed title introduces fast-paced gameplay, with each match lasting less than 3 minutes, and includes three leagues based on the World Cup, Spanish La Liga, and Brazilian SĂ©rie A. Featuring over 15 betting markets in a classic format of 5 shots for each team, this addition brings 30,000 matches per month to the BETBY Games feed, all designed to run with low margins and high engagement.
The second release draws from the iconic world of arcade-style fighting games, offering dynamic player-versus-player action in a Best-of-3 (BO3) format with each match also taking less than 3 minutes. Featuring more than 15 markets and three ongoing tournaments â Elements and Forces, Power and Royalty, and Technology and Chaos â this title equals the football counterpart delivering another 30,000 monthly matches to the platform.
With these new launches, BETBY Games now boasts 70+ tournaments, 350+ betting markets, and supports over 300,000 live matches every month, cementing its position as one of the most comprehensive and high-frequency esports betting solutions in the industry.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: âThe launch of these new titles showcases our commitment to evolving the BETBY Games offering and delivering esports content that resonates with players worldwide. By drawing inspiration from globally recognized franchises, we create products that are both familiar and optimized for high-frequency betting environments. This approach enables operators to expand their portfolios and gives players even more excitement and engagement.â
This launch follows the recent success of BETBY Games, which was awarded Best Esports Product 2025 at the SiGMA Americas Awards. This achievement underscores BETBYâs strategic focus on redefining the esports betting experience through unmatched flexibility, deep customization, and exceptional engagement for both operators and players.
The post BETBY EXPANDS E-SIM GAME PORTFOLIO WITH NEW eSOCCER AND eFIGHTING TITLES appeared first on European Gaming Industry News.
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