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EveryMatrix publishes The State of Esports Betting Report 2020

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B2B technology provider EveryMatrix launches The State of Esports Betting Report 2020, an in-depth analysis of the betting industry during sports drought and beyond. The comprehensive information empowers bookmakers with up-to-date insights on how esports can become an enduring growth strategy.

The State of Esports Betting Report 2020 aims to shed light on the gained popularity of esports and how they can help bookmakers stay afloat during this time. The 43 pages long in-depth analysis deeps dive into a substantial amount of data, comparing esports to traditional sports in terms of key metrics, their impact on both operators and providers, the integration solutions, as well as other esports essential stats.

With over x40 growth of esports betting registered in less than a month, fuelled by two major esports titles, FIFA and NBA 2k, esports is undoubtedly rising along with traditional sports.

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Ebbe Groes, Group CEO of EveryMatrix, says: “The last 8 weeks were quite dramatic. Esports entered the scene with a bang, from being a niche, only a small sub-segment of sports betting, without receiving many considerations from operators, to being today a very large part of the offering available on the market.

“Operators who already had esports or who were able to integrate them quickly, are ultimately the ones who are making the most out of the current lack of real-life sports events. The ones who were not so agile, are unfortunately seeing massive losses. However, it is not too late to jump on the esports bandwagon, especially since predictions show that betting on esports is here to stay. Ultimately, the aim is to maximize sportsbook revenue and diversify the offering.”

Key topics of the report include esports betting coverage compared to real sports, key drivers of esports betting, player behaviour and bettors’ profile, key data and insights for esports betting, a comprehensive analysis of betting suppliers, providers, and operators, and long-term profitability.

The State of Esports Betting Report 2020 is available for free and can be accessed on EveryMatrix.com.

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PandaScore and Orenes Grupo unite

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Leading online sportsbook and casino operator in Spain and Mexico integrates provider’s cutting-edge esports odds feed

PandaScore, the award-winning provider of esports data, odds and betting products, has added yet another tier-one operator to its roster of partners after signing a deal with Orenes Grupo.

The partnership sees Orenes Group deploy PandaScore’s powerful Odds feed across its online betting brands in Spain and Mexico, allowing it to offer comprehensive and competitive odds for some of the most popular esports disciplines.

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PandaScore’s Odds Feed really is unrivalled in the scope of markets and the value of the odds it allows operators to offer to their players. It uses a sophisticated model backed by a team of experienced traders including specialist traders for each discipline including CS2, Dota 2 and LoL.

PandaScore has seen a surge in demand for its esports betting data, odds and products as the vertical continues to go from strength to strength, especially as more tier-one brands look to get in on the action. This has seen PandaScore pass €1 billion in esports bets through its platform.

In addition to its Odds Feed, PandaScore offers a range of products including a smart BetBuilder, MicroBetting markets and an innovative AI-powered StoryBuilder.

João Carvalho, Senior Sales Manager at PandaScore, said: “Orenes Grupo has established itself as a leading operator in both Spain and Mexico with its sportsbook and casino brands and through this partnership with PandaScore, can really strengthen that position with a compelling esports betting offering.

“Demand for esports betting is on the rise and savvy operators are looking to capitalise on this by offering markets and odds to their players, which is what Orenes Grupo can now while being confident its odds are among the most competitive.

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“We are thrilled to add another power player to our network of partners and look forward to working with the Orenes Grupo team to help the operator maximise the opportunity that esports betting presents.”

Vicente Rabasco, Head of Product & PMO at Orenes Grupo, added: “PandaScore is a leading provider of esports betting odds and products and we really couldn’t think of a better partner to be working with.

“We have established and defended our position by embracing new trends and delivering experiences our players demand, and this deal with PandaScore allows us to really build momentum behind our esports betting offering by putting quality at the heart of our proposition.”

The post PandaScore and Orenes Grupo unite appeared first on European Gaming Industry News.

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BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE

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BETBY, a premium provider of innovative sports betting solutions, has announced the launch of a custom-made Counter-Strike 2 (CS2) league exclusively for CSGOEmpire, a leading operator in the esports sector. This latest addition reinforces BETBY’s commitment to delivering tailored esports experiences that enhance engagement and offer operators unique branding opportunities.

The newly introduced league, integrated into BETBY’s award-winning esports content portfolio BETBY Games, fully replicates the lifecycle of a real CS2 match. It follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb plants, and all the mechanics that define real CS2 gameplay.

Featuring top teams from the HLTV ranking, the league ensures a high level of competition. Additionally, a special guest team, ‘Empire’, representing CSGOEmpire’s brand owners, joins the lineup with an up-to-date roster. This exclusive league was made possible through complex mathematical modeling and advanced infrastructure. It is available only on CSGOEmpire, providing its audience with an unparalleled esports betting experience.

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This initiative is part of BETBY’s broader strategic collaboration with Moonrail Limited, the parent company of CSGOEmpire. Through this partnership, BETBY has provided its cutting-edge technology and services to enhance CSGOEmpire’s sportsbook operations, further strengthening its position in the sports betting sector.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our partnership with CSGOEmpire to develop a custom CS2 league highlights our ongoing efforts to push the boundaries of innovation in esports betting. We have meticulously designed this league to replicate the real dynamics of professional CS2 gameplay, ensuring that CSGOEmpire’s users enjoy an authentic and engaging experience that cannot be found anywhere else.”

A representative from CSGOEmpire added: “At CSGOEmpire, we are always looking for ways to bring our users the most authentic and immersive esports betting experiences. BETBY’s ability to develop a fully customized CS2 league that mirrors real gameplay is a game-changer for us. This exclusive league not only strengthens our brand identity but also provides our community with a truly unique betting product they won’t find anywhere else.”

The launch of this league builds upon BETBY’s previous announcement introducing customizable esports tournaments, allowing operators to create tailor-made leagues that align with their brand identity. This framework enables partners to personalize various aspects of their tournaments, from team branding to in-game visuals, making content more engaging and brand-specific. The collaboration with CSGOEmpire is a prime example of how this approach can deliver a unique product that resonates with the platform’s users.

The post BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE appeared first on European Gaming Industry News.

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PandaScore and Playbook Engineering join forces

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Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions

PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.

The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.

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Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.

Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.

The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.

A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.

Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.

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“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.

“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”

Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.

“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”

The post PandaScore and Playbook Engineering join forces appeared first on European Gaming Industry News.

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