Compliance Updates
Digital Fuel Marketing boost US presence with Sports Wagering registrant certificate approval in Indiana
![](https://recentslotreleases.com/wp-content/uploads/2020/04/digital-fuel-marketing-boost-us-presence-with-sports-wagering-registrant-certificate-approval-in-indiana.jpg)
iGaming specialists Digital Fuel Marketing have boosted their position in the fast-growing US market with the company now approved to offer sports wagering support services in Indiana.
Receipt of a Sports Wagering Registrant Certificate of Registration from the Indiana Gaming Commission is another step forward in Digital Fuel Marketing’s expansion strategy across the US, on the back of the agency having previously announced approval to operate in both New Jersey (2017) and Pennsylvania (2019).
Digital Fuel Marketing can now offer marketing strategy, media buying and customer lifetime management services to operators in the Hoosier State, as well as affiliate marketing solutions on a fixed fee basis. With the agency offering the same suite of services to customers in both Pennsylvania and New Jersey, this now gives Digital Fuel Marketing access to a variety of new commercial agreements across multiple states.
As the US sports betting market opens up, Digital Fuel Marketing’s early positioning within the market in Indiana, Pennsylvania and New Jersey places them in a strong position to bring their customer acquisition strategies to US operators in regulated States. With three years’ experience working in the US already, delivering campaigns across gaming products, Digital Fuel Marketing comes armed with a deep understanding of the US market and how to react to its growing demands.
Founded in 2013, Digital Fuel Marketing has seen robust growth over the last seven years. Their global reach, with offices in Australia and the UK as well as a presence in the US, allows them to be on call for their iGaming clients day and night. The team boast extensive wagering industry experience gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red, putting them in a unique position to offer insight into the nuances of the sector. They are wagering industry experts delivering creative, brand building and revenue generating solutions through digital marketing for the iGaming sector worldwide.
Digital Fuel Marketing Founder and CEO, Toby Oddy, commented “Our approval to offer sports wagering support services from the Indiana Gaming Commission is a fantastic opportunity for Digital Fuel Marketing to develop our offering to the rapidly establishing US sports betting market. Digital Fuel Marketing is thrilled to be among the first-movers in the iGaming customer acquisition space and this approval is our chance to lead the way.”
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Australia
Kayo in Breach of Gambling Advertising Laws
![kayo-in-breach-of-gambling-advertising-laws](https://recentslotreleases.com/wp-content/uploads/2024/06/137638-kayo-in-breach-of-gambling-advertising-laws.jpg)
The Australian Communications and Media Authority (ACMA) has found that sports streaming service Kayo, provided by Hubbl Pty Limited (Hubbl), breached gambling advertising rules by presenting gambling advertisements during live sports events outside allowed times.
The ACMA investigated Hubbl following complaints from viewers relating to live streams of a number of sporting events on Kayo. Gambling advertisements must not be shown by online content providers during live sport events between 5 am and 8.30 pm, including in the five minutes before and after the event.
The ACMA’s investigations identified 16 different gambling advertisements were provided outside the allowed times across a total of 267 live sport events. Hubbl said that this was caused by a system error that affected viewers using iOS applications in a six week period over February and March 2023.
ACMA Authority member Carolyn Lidgerwood said the scale of the error as well as Hubbl’s failure to identify a system bug affecting the playout of gambling ads across a large number of live sport events was very concerning.
“Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules,” Ms Lidgerwood said.
“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”
The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, including the measures that it has implemented subsequent to the breaches.
If Hubbl fails to comply with the terms of the remedial direction it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.
The post Kayo in Breach of Gambling Advertising Laws appeared first on European Gaming Industry News.
Betsafe
Betsson Obtains Local Gaming Licenses in Peru
![betsson-obtains-local-gaming-licenses-in-peru](https://recentslotreleases.com/wp-content/uploads/2024/06/137630-betsson-obtains-local-gaming-licenses-in-peru.jpg)
A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.
Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.
Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.
Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”
Compliance Updates
LiveG24 receives license to provide Live Games in Greece
![liveg24-receives-license-to-provide-live-games-in-greece](https://recentslotreleases.com/wp-content/uploads/2024/06/137558-liveg24-receives-license-to-provide-live-games-in-greece.jpg)
LiveG24 Ltd., a leading provider of live casino gaming solutions, is thrilled to announce that it has been officially licensed to offer its live games to the Greek market. This license, issued by the Hellenic Gaming Commission, allows LiveG24 to provide its premium live gaming services to all concessionaires holding valid Greek gaming licenses.
The certification marks a significant milestone for LiveG24 as it continues to expand its footprint in regulated markets across Europe. With this approval, Greek operators can now integrate LiveG24’s state-of-the-art live gaming suite, which includes a wide range of live dealer games such as Roulette, Blackjack, Baccarat, and other popular casino titles.
“We are incredibly proud to have achieved this new license from the Hellenic Gaming Commission,” said Angelo De Gobbi, COO of LiveG24 Ltd. “This approval is a testament to the quality and integrity of our live gaming solutions. We are excited to bring our immersive live gaming experience to Greek players and look forward to establishing strong partnerships with local operators.”
LiveG24 is renowned for its high-quality live streaming technology, professional dealers, and engaging user experience. The company’s live games are broadcasted in real-time from sophisticated studios in Malta, ensuring players enjoy a seamless and authentic casino atmosphere from the comfort of their own homes.
Greek operators can now leverage LiveG24’s innovative features and flexible integration options to enhance their gaming portfolios and provide their customers with a superior live gaming experience. The certification underscores LiveG24’s commitment to compliance and excellence in the regulated gaming industry.
The post LiveG24 receives license to provide Live Games in Greece appeared first on European Gaming Industry News.
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