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Compliance Updates

Digital Fuel Marketing boost US presence with Sports Wagering registrant certificate approval in Indiana

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iGaming specialists Digital Fuel Marketing have boosted their position in the fast-growing US market with the company now approved to offer sports wagering support services in Indiana.

Receipt of a Sports Wagering Registrant Certificate of Registration from the Indiana Gaming Commission is another step forward in Digital Fuel Marketing’s expansion strategy across the US, on the back of the agency having previously announced approval to operate in both New Jersey (2017) and Pennsylvania (2019).

Digital Fuel Marketing can now offer marketing strategy, media buying and customer lifetime management services to operators in the Hoosier State, as well as affiliate marketing solutions on a fixed fee basis. With the agency offering the same suite of services to customers in both Pennsylvania and New Jersey, this now gives Digital Fuel Marketing access to a variety of new commercial agreements across multiple states.

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As the US sports betting market opens up, Digital Fuel Marketing’s early positioning within the market in Indiana, Pennsylvania and New Jersey places them in a strong position to bring their customer acquisition strategies to US operators in regulated States. With three years’ experience working in the US already, delivering campaigns across gaming products, Digital Fuel Marketing comes armed with a deep understanding of the US market and how to react to its growing demands.

Founded in 2013, Digital Fuel Marketing has seen robust growth over the last seven years. Their global reach, with offices in Australia and the UK as well as a presence in the US, allows them to be on call for their iGaming clients day and night. The team boast extensive wagering industry experience gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red, putting them in a unique position to offer insight into the nuances of the sector. They are wagering industry experts delivering creative, brand building and revenue generating solutions through digital marketing for the iGaming sector worldwide.

Digital Fuel Marketing Founder and CEO, Toby Oddy, commented “Our approval to offer sports wagering support services from the Indiana Gaming Commission is a fantastic opportunity for Digital Fuel Marketing to develop our offering to the rapidly establishing US sports betting market. Digital Fuel Marketing is thrilled to be among the first-movers in the iGaming customer acquisition space and this approval is our chance to lead the way.”

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Compliance Updates

Stakelogic Secures License to the newly regulated Danish market

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Industry-leading provider secures license to provide slots and live content in Denmark

Award-winning casino content provider Stakelogic has obtained a license from the Danish Gambling Authority, Spillemyndigheden, to provide its gaming content in Denmark.

The license will allow Stakelogic to bring its premium portfolio of online casino slots and live dealer content to the Danish market, including recent releases like Fire and Gold Cluster Breaker, Super Wheel Game Show, Trident of Legends, and The Watcher.

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Stakelogic is able to partner up with leading Danish operators, establishing itself as a must-have provider in the country. The move further highlights Stakelogic’s commitment to strengthening its position in the European market and exploring new and exciting regulated markets.

The license also further cements the company’s presence in the Scandinavian markets, having secured a license from the Swedish authority, Spelinspektionen, in 2023 and establishing itself as a popular provider among Swedish players.

Denmark is one of Europe’s fastest-growing markets, with a strong focus on customer care and responsible gambling. Stakelogic is proud to have met all the requirements needed to obtain the license, highlighting its commitment to providing players with the best and safest gaming experiences.

Stephan van den Oetelaar, CEO at Stakelogic, said: “Denmark is one of the fastest growing markets in Europe, and we are proud to have achieved a license to the newly regulated market.

We are grateful to Spillemyndigheden for their support in us and we are excited to take our next steps into the market.”

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UKGC Appoints Charles Counsell OBE as Interim Chair

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Charles Counsell OBE has been appointed as Interim Chair of the UK Gambling Commission (UKGC) for a nine month term which will commence on 1 February 2025.

Charles was Chief Executive Officer of The Pensions Regulator from April 2019 to March 2023. Prior to this he was CEO of the Money Advice Service, and Executive Director of Automatic Enrolment at The Pensions Regulator.

As CEO of The Pensions Regulator, Charles developed the new corporate strategy to put the pension saver at the heart of the Regulator. He delivered their first Equality, Diversity and Inclusion Strategy and Climate Change strategies – both focused on driving change in the regulator and across the Pensions Sector.

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Throughout his career, his roles have focused on setting up and delivering large change programmes requiring significant stakeholder relationship engagement: initially in the private sector and latterly in senior public sector appointments.

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SYNOT Games Secures Danish License

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SYNOT Games has obtained a B2B online slot games supplier license in Denmark, authorising the company to supply its gaming content within Denmark’s regulated market. This B2B license, issued by the Danish Gambling Authority (Spillemyndigheden), becomes effective on January 1, 2025, aligning with new regulatory requirements mandating that all game suppliers hold such a license from that date forward.

This development enables SYNOT Games to offer its portfolio of slot games to Danish operators, reinforcing its commitment to compliance and responsible gaming practices.

“Obtaining the B2B license from the Danish Gambling Authority marks a significant milestone for us in the Danish market. This license not only aligns with new regulatory requirements but also reinforces our commitment to adhering to the highest industry standards. We are thrilled to continue offering Danish players the immersive gaming experience our portfolio provides,” said Martina Krajčí, CCO of SYNOT Games.

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